- A
- A/B testing
- Active user
- Ad blocking
- Ad creative
- Ad Fraud
- Ad Mediation
- Ad monetization
- Ad Network
- Ad spend
- Ad Stacking
- AdAttributionKit
- Android App Links
- App analytics
- App Clips
- App session
- App Set ID
- App Store Optimization
- App Tracking Transparency (ATT)
- Apple Search Ads
- Application
- ARPDAU
- Attribution Models
- Attribution window
- Automated App Ads
- Average Revenue Per Paying User (ARPPU)
- Average Revenue Per User (ARPU)
- B
- Biased Attribution
- C
- Churn Rate
- Click Fraud
- Click Spamming
- Click through rate (CTR)
- Click Validation
- Click-through attribution
- Coarse Conversion Value
- Cohort analysis
- Connected TV advertising
- Contextual deep linking
- Contextual targeting
- Conversion model
- Conversion rate
- Conversion tracking
- Cost aggregation
- Cost per acquisition (CPA)
- Creative analytics
- Creative optimization
- Cross device attribution
- Cross platform tracking
- Crowd anonymity
- Customer acquisition cost (CAC)
- D
- Daily active users (DAUs)
- Data aggregation
- Data Clean Room
- Data governance
- Data warehouse
- Deep linking
- Deferred deep linking
- Demand Side Platform (DSP)
- Deterministic attribution
- Device ID
- Dynamic creative optimization (DCO)
- Dynamic product ads
- E
- ELT
- Emulated devices
- ETL
- ETL pipeline
- F
- Fake App Installs
- Fine conversion value (SKAN 4)
- Fintech
- First Party Data
- Fractional attribution
- G
- Gametech
- H
- Header bidding
- Hierarchical conversion values
- I
- IDFA
- Impressions
- In-app events
- In-app purchases
- Incrementality
- Install hijacking
- Install referrer
- Instant Apps
- K
- Key Performance Indicator (KPI)
- L
- Last click attribution
- Last Touch Attribution
- Lifetime Value (LTV)
- Limit Ad Tracking
- Lookalike audiences
- Lookback window
- M
- Marketing analytics
- Marketing data collection
- Marketing intelligence
- Marketing mix modeling (MMM)
- Meta Install Referrer Decryption Key
- Metagaming
- Mobile Ad Revenue
- Mobile app attribution
- Mobile app engagement
- Mobile banner ads
- Mobile Geofencing
- Mobile marketing
- Mobile Measurement Partner (MMP)
- Multi-channel attribution
- Multi-Touch Attribution
- N
- Native Ads
- O
- Organic Installs
- OTT marketing
- P
- Pay-Per-Click (PPC) in mobile marketing
- Payment apps
- Playable Ads
- Postback
- Privacy Sandbox on Android
- Privacy thresholds
- Private Cloud
- Private Relay
- Probabilistic attribution
- Programmatic advertising
- Publisher
- Push notifications
- R
- Re-engagement
- Real-time bidding
- Reattribution
- Retargeting
- Retention
- Return on ad spend (ROAS)
- Return on investment (ROI)
- Rewarded video ads
- Rich media ads
- S
- SDK
- SDK Spoofing
- Self attributing network
- Server-to-Server (S2S)
- SKAN
- Source identifier
- Streaming Advertising
- Subscription revenue model
- Supply Side Platform (SSP)
- T
- Targeting
- Topics API
- U
- Universal links
- User Acquisition
- User generated content (UGC)
- UTM
- V
- View-through attribution
- W
- Walled garden
- Web attribution
- Web-to-app attribution
- Web3 ads
- Web3 marketing
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