- A
- Active user
- Ad Fraud
- Ad Mediation
- Ad monetization
- Ad Network
- Ad spend
- Ad Stacking
- Android App Links
- App analytics
- App Clips
- App Store Optimization
- App Tracking Transparency (ATT)
- Application
- Attribution models
- Attribution window
- Automated App Ads
- Average Revenue Per Paying User (ARPPU)
- Average Revenue Per User (ARPU)
- B
- Biased Attribution
- C
- Click Fraud
- Click Spamming
- Click through rate (CTR)
- Click Validation
- Cohort analysis
- Contextual deep linking
- Conversion tracking
- Cost aggregation
- Creative analytics
- Cross device attribution
- Cross platform tracking
- D
- Data aggregation
- Data Clean Room
- Deep linking
- Deferred deep linking
- Demand Side Platform (DSP)
- E
- Emulated devices
- ETL
- ETL pipeline
- F
- Facebook Install Referrer
- Fake App Installs
- First Party Data
- I
- IDFA
- Incrementality
- Install hijacking
- Install referrer
- Instant Apps
- K
- Key Performance Indicator (KPI)
- L
- Last click attribution
- Last Touch Attribution
- Lifetime Value (LTV)
- Limit Ad Tracking
- Lookback window
- M
- Marketing data collection
- Marketing mix modeling
- Mobile Ad Revenue
- Mobile app attribution
- Mobile Measurement Partner (MMP)
- Multi-Touch Attribution
- N
- Native Ads
- O
- Organic Installs
- OTT marketing
- P
- Playable Ads
- Privacy Sandbox for Android
- Private Cloud
- Probabilistic attribution
- Programmatic advertising
- R
- Reattribution
- Return on ad spend (ROAS)
- Rewarded video ads
- S
- SDK
- SDK Spoofing
- Self attributing network
- Server-to-Server (S2S)
- SKAN
- U
- Universal Links
- User Acquisition
- V
- View-through attribution
- W
- Web attribution
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