- A
- Active user
- Ad Fraud
- Ad monetization
- Ad spend
- AdNetwork
- Android App Links
- App analytics
- App Store Optimization
- App Tracking Transparency (ATT)
- Attribution models
- Attribution window
- Average Revenue Per Paying User (ARPPU)
- Average Revenue Per User (ARPU)
- B
- Biased Attribution
- C
- Click Fraud
- Cost aggregation
- Cross device attribution
- Cross platform tracking
- D
- Data aggregation
- Deep linking
- Deferred deep linking
- E
- Emulated devices
- ETL
- F
- Fingerprinting
- First Party Data
- I
- IDFA
- K
- Key Performance Indicator (KPI)
- L
- Last click attribution
- Lifetime Value (LTV)
- Limit Ad Tracking
- M
- Marketing data collection
- Mobile app attribution
- Mobile Measurement Partner (MMP)
- N
- Native Ads
- O
- Organic Installs
- P
- Probabilistic attribution
- R
- Return on ad spend (ROAS)
- S
- SDK
- SKAdNetwork
- U
- Universal Links
- User Acquisition
- V
- View-through attribution
- W
- Web attribution
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