Contextual user experiences to improve performance
Increase conversions with personalized onboarding and re-engagement experiences powered by highly configurable deep links and deferred deep links.
Provide the ideal experience, no matter the channel
Whether on email, social, paid ad or more, ensure all of your users are consistently getting the best experience for every time.
Optimize against complete and accurate marketing ROI
Measure marketing ROI and make better optimization decisions across channels with the industry-leading cost aggregation and powerful link.
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Deep linking helps apps work like the web, allowing people to click on a link on the web, in an email or SMS, or in another app directly into specific functionality on a specific screen in an app. That helps mobile marketers create customized experiences that seamlessly continue customer journeys, app onboarding experiences, mobile commerce conversions, and more.
To learn more, read our glossary page on deep linking!
Deferred deep links are another type of deep links that work even if a user does not have your app installed yet. (In other words, the deeplink is deferred until the app is installed.) After the app is installed, the user will be taken to the correct screen or functionality in your app.
With deferred deep links, if a user clicks on a deep link and does not have the app installed, not only is the user directed to an app
store, but the deep link parameters (i.e. what page or customized experience to show to the user) are kept intact. If the user later
installs the app from the app store and opens it, the app accesses the deep link parameters and provides the user with a relevant