SINGULAR FOR GAMING
Gaming measurement that supports studio growth
Singular’s gaming marketing attribution solution measures mobile, PC, console, web, and CTV as one game economy, with IAP, ad revenue, and SKAN cohorts all flowing into one source of ROI truth. In short, it’s the only platform that treats gaming as it actually works today.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
Built for gaming as it actually works today
Modern game economies don’t fit on one platform. For example, players discover your game on TikTok, install on iOS, switch to PC for the weekend grind, watch a CTV ad for your sequel, and start a Steam playthrough on Friday night. Meanwhile, UA budgets fund all of it. In addition, monetization comes from IAP, mediated ads, season passes, battle passes, and merchandise.
Measure mobile, PC, console, web, and CTV in one platform
Singular is the only MMP that tracks players across every platform a modern game touches. One ROI view for the iOS install, the PC purchase, the CTV impression, and the web companion app. Learn more about PC and console attribution.
Combine IAP revenue and ad revenue in one ROAS calculation
Singular pulls ad revenue from every mediation partner, joins it to IAP and subscription revenue, and reports total ROAS by cohort. Learn more about ad monetization.
Project SKAN cohorts into long-term player LTV
SKAN postbacks fire in the first 24-72 hours. Player LTV plays out over 90 days. Singular models SKAN signal alongside other identity sources, so iOS UA decisions reflect the players who actually keep playing and spending. Learn more about SKAdNetwork attribution.
Scale creative without losing track of what works
Gaming runs more creatives than any other vertical. Creative IQ analyzes performance by image, video, hook, and concept, surfaces the creatives that actually drive payers, and tells UA teams when to retire what before fatigue tanks ROAS.
Stop fraud before it eats your UA budget
Gaming sits at the top of fraud target lists because CPIs are high and incentives are common. Singular’s Fraud Prevention Suite blocks click flooding, install hijacking, SDK spoofing, and emulator farms pre-attribution and in real time. Fraudsters never collect on your CPI.
Benchmark every campaign against the wider gaming market
Singular’s Benchmarks show gaming UA spend, eCPI, retention, and ROAS by genre, region, platform, and ad network. Studios spot performance gaps and growth opportunities in the same dashboard they manage their campaigns from.
Smarter Insights.
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MARKETING TOOLKIT
Everything top gaming studios need to acquire, monetize, and scale
Cost aggregation, cross-platform attribution, creative analytics, ad revenue measurement, fraud prevention, and benchmarking, all unified into one platform built for the studio operator.
omnichannel measurement
Measure your AAA launches across every platform
Singular is the only MMP with native PC and console attribution alongside mobile. Track players across Steam, Epic, PlayStation, Xbox, Nintendo, and mobile companion apps in one platform, with cohort revenue, retention, and engagement reporting back to the UA campaigns that drove the install.
omnichannel measurement
iOS measurement that drives real decisions
Full SKAN 4.0 support with custom conversion value mapping, postback analytics, fine and coarse value modeling, and projection from SKAN cohorts to long-term LTV. Gaming studios rely on SKAN more than any other vertical. Singular makes it actionable.
data foundation
Total ROAS, IAP and ad revenue combined
Singular ingests ad revenue from every major mediation platform (MAX, ironSource, Unity LevelPlay, AppLovin, Google AdMob, Meta Audience Network) and joins it to IAP and subscription revenue at the user and cohort level. UA teams stop optimizing against half the revenue.
omnichannel measurement
Find the creative that actually drives payers
Gaming runs hundreds of creatives a week. Creative IQ analyzes performance by image, video, hook, character, and concept, then ranks which creatives drive payers, which drive churners, and when to retire what. Creative teams stop guessing and start scaling.
data foundation
Block fake players before they touch your CPI
Gaming sits at the top of fraud target lists because CPIs are high and incentivized installs are common. Singular’s Fraud Prevention Suite blocks click flooding, install hijacking, SDK spoofing, emulator farms, and incentive abuse pre-attribution and in real time. Fraudsters never collect.
data foundation
See how you stack up against the market
Compare every campaign to the wider gaming market Body: Singular’s Benchmarks aggregate billions of dollars of anonymized gaming UA data into eCPI, retention, ROAS, and growth comparisons by genre, region, platform, and ad network. Studios see exactly where their campaigns sit against the market and where the biggest opportunity is.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Singular for gaming FAQ
Gaming attribution measures which campaigns, channels, creatives, and platforms drive players to install, play, pay, and stay. It matters for studios because gaming carries the highest CPI of any vertical, the steepest dropoff from install to payer (typically 1-5%), and the largest creative volume of any category. Without precise attribution, studios scale ad networks that drive cheap installs but no payers, retire creative too early or too late, and underweight the channels that actually drive long-term revenue. Singular ties every dollar of UA spend to player cohort revenue across mobile, PC, console, and web.
Singular is the only platform that was built with unified PC and console attribution, mobile and web, which means studios that run cross-platform titles can measure UA campaigns that drive purchases, wishlist conversions, mobile companion app installs, and console store visits in one platform. Identity matching combines deterministic IDs (publisher account, hashed email, advertiser-supplied IDs) with modeled identity to keep cross-platform journeys whole even when consent or platform restrictions break the chain. Other MMPs either bolt-it on, or are still playing catch-up.
Gaming relies on SKAN more than any other vertical because iOS gamers historically deliver the highest LTVs. Singular delivers full SKAN 4.0 support with custom conversion value schemas, fine and coarse value modeling, postback analytics, and projection from SKAN cohorts into long-term player LTV. Studios see which iOS campaigns drive payers (not just installs), at the campaign and creative level, with cohort projections that survive SKAN’s coarse-grained windows.
Hybrid monetization (IAP plus ads) is the gaming default, but most measurement tools only report IAP. Singular ingests ad revenue from every major mediation platform like MAX, ironSource, Unity LevelPlay, AppLovin, Google AdMob, Meta Audience Network; and joins it to IAP, subscription revenue, and battle pass revenue at the user and cohort level. UA teams optimize campaigns against total revenue, not half of it. Monetization and UA teams agree on the same ROAS number.
Gaming sits at the top of fraud target lists because CPIs are high and incentivized installs are common. Singular’s Fraud Prevention Suite blocks click flooding, click injection, install hijacking, SDK spoofing, emulator farms, fake user generation, and incentive abuse pre-attribution and in real time. Detection runs across every install, every click, every conversion, with custom thresholds studios set per network.
Three differences matter most for gaming buyers. First, Singular measures mobile, PC, console, web, and CTV in one platform; competitors measure mobile only or stitch cross-platform from separate products. Second, Singular combines ad monetization revenue with IAP in one ROAS calculation, which matches how hybrid mobile games actually monetize; competitors require separate ad revenue tools that don’t connect to attribution. Third, Singular’s Benchmarks let gaming studios compare their UA performance against billions of dollars of anonymized industry data; no other MMP delivers vertical benchmarking at this scale.