Gaming pros that have leveled up their performance marketing with Singular
Cross-platform solutions for gaming growth
Build user journeys that maximize conversion, we’ll do the rest
Track custom user experiences across platforms that are specific to your player base with device or first-party data, leveraging deterministic identifiers when available.
Align campaign spending with in-game events for unparalleled granularity
Join spend and player engagements with automated link governance that standardizes campaign and attribution data sets with mobile parameters and web UTMs.
Quantify success with full funnel cross-platform and cross-device insights
Whether you’re launching free-to-play or pay-to-play titles, measure your launch and post-launch performance with store and platform reporting breakdowns.
Distribute cross-platform gaming insights to any destination
Close the campaign optimization loop by sending web postbacks to network partners, and by loading aggregate and user level insights into your preferred databases, visualization, and file-based tools via a single data pipeline.
We worked hand-in-hand with Singular’s engineers to design our PC and mobile cross-platform and cross-device use case. We appreciate their innovation as we continue to expand into PC Console.
A combination of Singular’s web SDK and s2s implementation is required to get started on PC and Console attribution.
Dev work that is required:
– The web singular SDK is needed
– Send s2s events from game to Singular servers
– Match ID must be implemented in web SDK and S2S game events (for deterministic attribution)
Singular supports posting back game conversion data with many ad network partners, usually to their Conversions APIs or Offline Conversion APIs.
Reporting game conversions to these APIs can be used to enrich existing web campaign conversions (also supported through CAPIs) with lower-funnel game conversion data for campaign optimization.