Data Governance

Go beyond manual rules with automated custom dimensions that extract encoded details for deeper reporting insights at scale.

Taxonomy management, made for every stage of growth

Protect Data Integrity

Eliminate data inconsistencies with dynamic editing tools that customize data structures and won’t corrupt your outputs.

Streamline Workflows

Enforce taxonomy hierarchies with contextual campaign information that is standardized automatically across teams and regions.

Unlock Powerful Insights

Automatically enrich your ROI analysis by turning your custom data structures & naming conventions into new reporting dimensions.

Trusted by today’s top marketing teams

How it works

Define & Govern

Define and encode metadata critical to reporting outputs and enforce new schemas across channels and teams.

Manage & Implement

Deploy standardized naming conventions with dynamic codes across live campaigns and assets.

Report with Rich Data

Enrich reporting with contextual campaign information to better analyze your marketing performance.

Ready for clean data and rich insights?

Clean data is data you can rely on

Future-proof your reporting infrastructure

Create, enforce, manage, and scale your taxonomy schemas with templates that define requirements and grow with your strategy and team.

Automate and customize reporting

Turn contextual schemas into governance codes that automate the creation of new reporting dimensions across any hierarchy. Manage codes to reflect strategy changes.

Custom Metadata Reporting

Build advanced, reliable reporting and LTV models from custom breakdowns. Drive growth with improved optimization decisions based on clean and standardized data.

Data Governance API

Query the API to pull taxonomy schemas and codes or quickly generate codes. Combine automation and enforcement with the flexibility of your in-house tools to unlock better insights at scale.

What is data governance in marketing?

  • Traditional data governance is a process of standardization that ensures coherence across an organization.
  • Marketers need data governance because all of their analytics tools must be able to read all of their creative names, campaign names, geo encoding, conversion outcomes, and any other metadata required for optimization and reporting in standardized ways. When that’s done, they will be able to provide actionable insights. Without that standardization, it’s next to impossible to slice and dice attribution, measurement, and delivery data to turn data into action.
  • Taxonomy schemas create standardized naming conventions for campaign names and creative names. When creating a schema, you specify the type of data or that should be included in the campaign and/or creative name. Schemas are completely customizable and you can create as many of them as you want for different marketing needs.
  • With Singular’s Data Governance tool, marketers can completely customize the data going into a given campaign or creative schema.

Governance codes are automatically generated when a new campaign or creative name is generated within Singular using one of your organization’s custom schemas. When codes are appended to campaign or creative names in network campaign and asset management dashboards, the codes are reported back to Singular and enable Singular to parse encoded information into new custom reporting dashboards based on the original taxonomy schema that was defined.

  • Campaign and creative names can be powerful tools that can help marketers track performance with a lot of contextual information about the audience the campaign reached or was targeted to.
  • When granular metadata is abbreviated or encoded into a campaign or creative name, the better the insights.
  • Using standardized naming conventions allows an entire team to organize and decode information about a campaign or asset, but this can be difficult to enforce and manual to maintain without structure and best practices.
  • Singular’s Data Governance allows marketers to automate this process, and enforce standardization by providing clear data schemas as guidelines that team members must follow in order to create campaign and creative names. Governance codes allow Singular to automatically parse encoded information into custom reporting dimensions in dashboard reporting, ETL, and codes can be shared via the API to meet further custom reporting needs.

Singular’s Data Governance has made standardizing campaign and creative names seamless for us. We’re able to package complex naming conventions into a simple code and make changes in Singular’s platform. This has reduced the potential for mislabeling and created a centralized source of truth for our data.

Paul Kovalski
Growth Marketing Lead @ Self Financial

Singular is an effective analytics and cost reporting software that meets our data tracking needs for our mobile game titles. It is our source of truth for data on both Android and iOS campaigns.

Lena Zhang
User Acquisition Manager

Singular provides us with full-funnel marketing data reliably and thus helps us to drive growth.

Maximilian Groetsch
Senior Performance Marketing Manager

As we work with multiple media partners, with different granularity levels and different needs, Singular creates a full funnel report every morning that enables us to create optimization reports with no effort. Singular saves my team hours every week by aggregating all partner costs with a click of a button.

Amos Adler
Director of UA

Reliable Marketing Analytics Solution with great Customer Service.

Shweta Vaidya
Data Engineering & Analytics

We use Singular for attribution and user-level advertising revenue tracking. It’s the first platform that has given us an exact view of our user acquisition campaigns’ performance. Now we can scale much easier the campaigns that are profitable and cut sooner the ones that have negative ROI.

Vlad Andries

Ready for a full view of your marketing performance?