Mobile App Terminology

Cost aggregation

What is cost aggregation?

Cost aggregation is the reconciliation of all your marketing spend. This may be easy with one marketing partner. As modern marketers add media partners and marketing campaigns across mobile, desktop, TV, offline, email, and more, cost aggregation becomes harder and harder.

Getting all the data is one challenge; fixing the need to log into 23 different web dashboards. But aggregating it in a sensible way that is sensitive to every marketing partner’s terms and standardizes the data so you can add apples to apples while keeping them separate from the oranges is another challenge. 

Singular is the leading solution for cost reporting and aggregation, extracting, cleaning, and enriching your data so you can get a real-time view on performance across channels and partners. And Singular has 100% coverage for all your partners and data sources.

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