Web 3 Performance Measurement

Cultivate, engage, and measure the next generation of apps and websites with cross platform measurement and ROI insights.

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Get the full picture with measurement for all platforms

Understand user performance across devices with comprehensive tracking across desktop, web, and mobile apps with cross-device attribution.

Save time by automatically capturing blockchain transactions

Leverage out-of-the box wallet ID support to measure user journeys and NFT transactions without manual device ID lookups.

Simplify paid marketing collection for granular cross-platform analytics

Collect spend data across platforms for actionable insights on web and mobile paid channels.

Optimize CPAs with standardized web links and full funnel reporting

Make better optimizations with standardized web links and UTMs that align with your campaign cost for fully joined reporting and comprehensive performance views.

Engage and grow your community no matter where they are

Capitalize on growth opportunities with flexible linking solutions that enable you to acquire and engage users with creative community outreach and development.

Powering the growth of today’s Web3 disruptors

Ready to futureproof your tech stack?

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The Singular Solution

Measurement and analytics for today’s Web3 challenges and tomorrow’s growth

Measure your Web3 activity and growth with the industry’s leading cross-platform attribution

Consolidate attribution and measurement tools for all user journeys with the flexibility to track, ingest, and connect conversions across web, mobile-web, PC, and mobile. Reconcile transaction and wallet IDs with seamless s2s integrations that enable custom engagement models to support your currency launches, NFT drops, and other blockchain transactions.

Automate data standardization for reliable and granular insights with templatized web links

Automatically standardize and govern web link generation with templatized utms that align to mobile dimensions for actionable insights on the platform, campaign, country, asset, and keyword level. Drive better optimization decisions with a full funnel reporting view your team can count on.

Accelerate community growth with best in-class user experiences and measurement

Power nurture programs to engage contributors and communities across mobile, web, paid channels, organic channels, and owned properties with universal links. Provide contextual user experiences with configurable deep links, deferred deep links, and referrals to maximize user acquisition and retention.

Rely on a single source of truth for every data type with granular cross platform analytics and ROI

No matter the partner, no matter the platform, integrate all your data for a complete cross platform and cross channel performance view. Connect creative, bid, cost, attribution, currency exchange, or community engagement data via any method. Your one stop shop standardized data agnostic insights.

Load analysis-ready data to the destination of your choice with the Singular ETL

Customize data schemas from aggregate and user-level tables to load enriched cross platform conversion and cost data directly into your databases, storage solution, and reporting tools. Singular supports all leading databases including visualization tools like Tableau and Looker, and file-based storage tools like S3 and SFTP for near real-time Web3 insights.

I think that [existing] UA strategies and everything, it all plays extremely well to Web3. This next era is going to be about the product side – how that has to evolve, but we also need to evolve performance marketing tactics to adapt to Web3. There’s a huge opportunity for Singular to evolve their products to be the first to bring to market a performance marketing solution that can handle full stack Web3.