SINGULAR FOR E-COMMERCE
E-commerce attribution that connects every channel to every sale
Giving e-commerce brands one platform to measure paid social, search, programmatic, affiliate, and CRM campaigns across web, app, and offline. Every touchpoint, every customer, every conversion, in one ROAS view.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
E-commerce marketing analytics built for the way customers actually shop
Modern e-commerce customers don’t move in a straight line. They click an ad on Instagram, search the brand on Google, abandon a cart on the website, return through an email, and finally purchase in the app. Singular’s e-commerce attribution measures the full journey, ties every touchpoint to spend, and gives growth teams the True ROAS view they need to scale acquisition and retention together.
Measure every channel that drives e-commerce growth
Paid social, search, programmatic, affiliate, influencer, email, SMS, push, CTV, podcast, OOH. Singular pulls performance data from every channel modern e-commerce brands run, in one platform.
Connect web journeys to app journeys, automatically
Customers move between mobile web, desktop, and your app mid-funnel. Use cross-device attribution and stitch the journey together so credit lands on the channel that actually drove the purchase, not the device that happened to close the sale.
Tie every dollar of ad spend to True ROAS
Pull cost data from 1,200+ ad networks and join it to attribution at the source. ROAS reporting at the campaign, creative, audience, and channel level, accurate enough to defend in a board meeting.
Drive conversions with deep linking and smart routing
Universal links, deferred deep links, and smart banners move shoppers from email, social, and search straight into the right product page. Higher conversion, full attribution, every channel.
Optimize creative against real revenue
Creative IQ ties every ad creative back to ROAS, retention, and LTV, with AI-powered tagging that surfaces which visual elements actually drive purchases for your brand.
Protect your e-commerce ad budgets from fraud
50+ fraud detection methods reject fake traffic before attribution, included with every Singular plan at no extra cost. Margin protection competitors charge separately for.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
Built to drive growth, retention, and True ROAS for e-commerce
Attribution, banners, creative analytics, fraud prevention, and CTV measurement, unified into one workflow built for retail and direct-to-consumer marketers.
OMNICHANNEL MEASUREMENT
Track every customer journey across every device
Collect touchpoints, conversions, and events across mobile app, mobile web, desktop, and offline through the most complete attribution toolkit on the market. Capture social, search, affiliate, email, push, and direct traffic in one journey.
CUSTOMER EXPERIENCE
Build smart banners and deep links that convert
Design, deploy, and measure conversion-optimized banners and deep links by geo, URL pattern, device type, and customer segment. Singular routes shoppers to the right product, the right page, and the right experience, with attribution flowing through every click.
OMNICHANNEL MEASUREMENT
Measure creative performance against revenue
Creative IQ shows ROAS, retention, and LTV per creative, per campaign, per channel. AI-powered tagging surfaces which elements drive purchases, so creative teams iterate on what actually works rather than what looks good in the QBR.
data foundation
Protect e-commerce campaigns from fraud
50+ fraud detection methods reject fake installs, click hijacking, and attribution fraud before they enter your reporting. Fraud prevention is included with every Singular plan, no separate SKU, no traffic surcharge. Critical for high-spend retail performance teams.
omnichannel measurement
Measure CTV alongside paid social and search
CTV attribution ties connected TV impressions to mobile app installs, web purchases, and downstream e-commerce events. Treat streaming as a measurable performance channel, not a brand experiment, with reporting that compares it directly to paid social and search.
activation
Send e-commerce data anywhere your team works
Marketing ETL delivers normalized marketing data into Snowflake, BigQuery, Redshift, Databricks, Tableau, Looker, S3, or any major destination. Power your CDP, your forecasting models, and your AI stack with the cleanest e-commerce data layer available.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Singular for E-commerce FAQ
E-commerce attribution is the practice of connecting marketing touchpoints (ads, emails, organic search, social, affiliate, influencer) to the customer actions that drive revenue: purchases, signups, repeat orders, and lifetime value. Modern e-commerce attribution requires more than last-click reporting because customers shop across mobile web, desktop, app, and offline before purchasing, often through several touchpoints over weeks. Singular’s marketing analytics platform measures the full journey across web and app, joins it to cost data from 1,200+ ad networks, and produces True ROAS at the campaign, channel, creative, and audience level. Used by e-commerce brands including Nike, Warby Parker, Petco, Instacart, and GoPuff.
E-commerce brands that rely on platform-reported metrics (Meta’s reported ROAS, Google’s reported conversions) over-credit each channel for sales the customer would have made anyway, because every platform claims credit for the same purchase. An independent e-commerce attribution platform like Singular sits between the ad networks and the conversion data, applies consistent attribution logic across every channel, and produces apples-to-apples ROAS reporting. The result: budget allocated to channels that actually drive incremental revenue, not channels that just claim it.
Most e-commerce brands run hybrid funnels: customers might browse on the website, abandon a cart, get retargeted on social, and finally purchase in the app. Singular natively measures both web attribution and mobile attribution in one platform, with cross-device attribution stitching the journey together. The same source of truth covers desktop browse sessions, mobile web cart adds, and in-app purchases, so reporting reflects how customers actually shop rather than splitting them across separate tools.
Singular supports every paid and earned channel modern e-commerce brands run, including paid social (Meta, TikTok, Snapchat, X, Pinterest), search (Google, Bing, Apple Search Ads), programmatic, affiliate platforms, influencer campaigns, email, SMS, push, CTV, podcast advertising, and offline channels. Cost data, attribution, and creative metadata flow from each channel through native integrations, so reporting compares every channel on equivalent terms. See the full list of supported integrations.
Most ROAS calculations in e-commerce rely on platform-reported numbers, which over-credit because every channel claims overlapping credit. True ROAS requires connecting cost data to attribution at the source, deduplicating across channels, and applying consistent attribution logic. Singular’s e-commerce attribution does all three: pulls cost from 1,200+ networks, attributes conversions deterministically where signal exists and modeled where it doesn’t, and produces ROAS that finance can defend, marketing can act on, and the board can read.
Yes. Singular’s CTV attribution connects connected TV ad impressions to downstream e-commerce conversions: mobile app purchases, web checkouts, and cross-device journeys. Household-level matching links the TV ad view to the device where the purchase happens, with configurable attribution windows so e-commerce growth teams can decide how much credit CTV receives in the overall mix. CTV reports alongside paid social, search, and other channels in one ROAS view.
E-commerce performance budgets are some of the most fraud-targeted in digital advertising because the spend is high and the conversion event (purchase) is well-understood. Singular’s fraud prevention suite rejects 50+ types of ad fraud before attribution, including fake installs, click hijacking, click injection, and attribution fraud. Detection runs in real time, included with every Singular plan at no extra cost, no separate fraud SKU, and no traffic-volume surcharge.
Singular’s Marketing ETL delivers normalized e-commerce attribution and marketing data into Snowflake, BigQuery, Redshift, Databricks, Tableau, Looker, S3, GCS, SFTP, and any major destination. Aggregate data, user-level data, and creative-level data are all supported, so the data team gets clean inputs for CDP enrichment, LTV modeling, audience segmentation, and the AI stack downstream. One pipeline, every dataset, no engineering ticket queue.