Cross-Device Attribution
Get a complete picture of user acquisition and engagement across your users’ multi-device, cross-platform journeys.
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The Singular solution for a clear view of your user journeys
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A complete linking toolset to level up your campaigns
Analyze the impact of every ad dollar
Automatically connect and combine cost data from thousands of sources with attribution data for an accurate view of your performance. Gain incremental performance lifts by unlocking granular ROI, ROAS, and CPA at the source, campaign, creative, publisher, and keyword levels.
Quickly connect every platform and network you work with
Enjoy 100% partner coverage to account for your entire program with thousands of dual integrations, including campaign data, ad monetization data, audience data, and bid data, to provide marketers with the most complete view of ROI and performance.
Customize your settings for the most relevant performance insights
Configure attribution settings for every channel, like touchpoint prioritization, lookback windows, and inactivity windows at the source and link level to correctly measure every touchpoint in your user’s journey. Singular supports more attribution methods than any other provider, including customized re-engagement flows, multi-touch tracking (MTA), SKAdNetwork, UTM tracking, website-to-app attribution forwarding, and even cross-device attribution.
Streamline your tracking across devices, platforms, and channels
Increase conversions with personalized onboarding and re-engagement experiences powered by easily configurable deep links and deferred deep links.
Access analysis-ready data in all your tools
Load mobile attribution data, web attribution data, cross-platform tracking, ad revenue, and upper-funnel data like cost, creatives, and bids. Singular’s no-code, plug-and-play marketing ETL writes aggregate and user-level data tables directly into your databases, storage solutions, and reporting tools. Singular supports all leading databases (Redshift, Snowflake, and BigQuery), visualization tools (Tableau and Looker), and file-based storage tools like S3 and SFTP.
Cross-device Attribution FAQ
Singular uses advertiser-reported IDs to tie different devices to the same user. The advertiser is responsible for establishing identity. We rely on users needing to authenticate to tie together different activities across platforms.
We believe this approach is the most aligned with recent privacy regulations and increasing scrutiny around privacy.
Yes, because users often change devices, your paid campaigns report inflated outcomes. Cross-Device Attribution is also relevant for companies running paid advertising for multiple products, which often utilize cross-promotion to help you understand which campaigns yield new users vs. not.
In web-to-app tracking, users on the mobile web interact with a banner to either install or open the mobile app (often utilizing deferred deep links and Universal/App links), moving from the mobile web to a mobile app in a single continuous session.
In this scenario, users are often anonymous when visiting the website, but the link in the banner allows for accurate tracking with a mobile tracking link.
Cross-device attribution does not necessarily involve a banner, and the user may interact with different platforms at very different times. Cross-device is also relevant when one of the platforms is a desktop computer.
Today we only calculate cohorts based on registration (sign-up). However, supporting this scenario is on our roadmap.
