Cross-Device
Attribution

Connect consumer journeys across devices and platforms

Teams that leveled up their user acquisition with Singular

How cross-device attribution works

 

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1. Collect

Collect touch points, conversions, and events across platforms with our app, web, and desktop SDKs.
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2. Map

Reconcile all touch points and de-dupe users to reveal a complete view of the user journey.
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3. Combine

Unify that user journey with and with cost spend data to unlock cross-platform ROI reporting.

A clear view of your user journeys

 

Certified MMP

Deterministic and device-level attribution joined with campaign data unlocks ROI and LTV insights for Android and opt-in iOS users.
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Native Web Attribution

Measure events on your website by using our web SDK either natively or via Google Tag Manager, and accurately attribute traffic using our Web Links creation tool.
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First-party data Ingestion

Get the most complete picture of your users and enrich your performance reporting while staying compliant by tying in your first-party data

Web-to-app Measurement

Enable, measure, and optimize web-to-app user flows with our cross-platform first-party measurement capabilities and powerful deep linking toolset.

Ready to optimize your performance?

 

A complete linking toolset to level up your campaigns

 

Don’t settle for half the picture. 
Get a complete view of ROI and performance

Analyze the impact of every ad dollar by automatically connecting and combining cost data from thousands of sources with attribution data. Gain incremental performance lifts by unlocking granular ROAS at the source, campaign, creative, publisher, and keyword levels.

Cross-device Report

 

100% partner coverage to account for your entire program

100% partner coverage to account for your entire program

In addition to being a fully-certified mobile attribution provider across Facebook, Google, Apple, and more, Singular is the only MMP that has thousands of dual integrations, including campaign data, ad monetization data, audience data, and bid data, to provide marketers with the most complete view of ROI and performance.

 

Configurable cross-platform and mobile attribution for reliable measurement and insights

Configure attribution settings for every channel and platform, like touchpoint prioritization, lookback windows, and inactivity windows at the source, and even link level to properly measure every touchpoint in the user journey. Singular supports more attribution methods than any other provider including customized re-engagement flows, multi-touch tracking (MTA), SKAdNetwork, UTM tracking, website-to-app attribution forwarding, and even cross-device attribution.

 

Powerful linking toolset for universal measurement and seamless user experience

Streamline your tracking across mobile, web, paid channels, organic channels, and owned properties with Singular’s robust linking solution. Configurable deep links and deferred deep links ensure personalized experiences to improve conversions and contextual re-engagement.

 

All your analysis-ready data delivered where you need it

Load mobile attribution data, web attribution data, cross-platform tracking, ad revenue, and upper-funnel data like cost, creatives, and bids. Singular Data Destinations writes aggregate and user-level data tables directly into your databases, storage solutions, and reporting tools. Singular supports all leading databases including visualization tools like Tableau and Looker, and file-based storage tools like S3 and SFTP.

Does your attribution provider stack up?

Everything you need to level up your growth game.

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