SKAdNetwork Attribution

Regain visibility into cohorted metrics and boost performance on iOS with the industry’s most advanced SKAdNetwork solution.

 

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Powerful SKAN insights. No shady workarounds.

Guarantee user privacy and full SKAdNetwork compliance

Protect user data and stay compliant with App Store privacy policies by avoiding solutions that incorporate fingerprinting and device graphs.

Identify the optimal conversion model for your app

Maximize insights from SKAN’s six bits of data and capture the best early growth indicators for your unique business KPIs.

Get the full picture with combined cost and conversion data

Dive into decoded and enriched SKAN campaign performance for bottom-funnel metrics like ROI and deep granularity like county-level.

Scale iOS growth with modeled KPIs that fill reporting gaps

Overcome privacy threshold censorship and invest more on iOS with modeled conversion values for a more accurate and complete performance view.

Regain visibility into cohorted KPIs for better optimizations

Drive optimization decisions towards better ROI with the data science powered analytics and cohorted KPIs you’ve been missing.

Power partner optimizations with predictive performance

Enable real-time feedback loops with predictive D7 LTV for instant campaign optimization with ad partners.

Teams that leveled up with Singular’s next-gen attribution

Ready to futureproof your growth?

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Solutions for today’s iOS challenges

Smart Conversion Management

Choose the optimal model for your user behavior so you don’t miss out on key growth indicators. With 7 different models, multiple revenue types, s2s event support, and the ability to account for both conversion and revenue events in a single model – you’ll capture more user insights and make better optimization decisions.

Smart SKAdNetwork Conversion Models

Out-of-the-box SKAN Reporting

Save resources with automated conversion value decoding for KPI insights that tie back to your SDK events. Enrich your SKAN conversion data from Apple with ad network cost and campaign granularity for a granular view of SKAN ROI and decoded performance KPIs.

SKAN Advanced Analytics

Save resources with automated conversion value decoding for KPI insights that tie back to your SDK events. Enrich your SKAN conversion data from Apple with ad network cost and campaign granularity for a granular view of SKAN ROI and decoded performance KPIs.

SKAN Instant Campaign Optimization

Enable your ad partners to deliver the best traffic possible by sending predictive D7 LTV for instant campaign optimization. Real-time feedback loops improve SKAN performance signals and server-to-server modes capture offline revenue for accurate pLTV.

Web and Cross-device Attribution

Explore iOS opportunities beyond app-only experiences. Whether you are testing new user journeys or want to ensure your tried and true campaign flows are compliant, Singular covers all your web-to-app and cross-device use cases with a seamless user experience.

All your data, delivered to where you need it, in one fully-managed pipeline

Establish a single source of truth for your SKAN performance data and automatically load aggregate and user-level data sets directly into your databases, storage solution, and reporting tools. Singular supports all leading databases including visualization tools like Tableau and Looker, and file-based storage tools like S3 and SFTP.

Rovio’s server-to-server integration with Singular ensures quality and privacy of our players’ data, enables us to validate once and rapidly roll-out across our portfolio, and provides flexibility to customize our user acquisition SKAdnetwork tooling building on top of Singular’s capabilities.

David Mason
SVP Technology

Ready to futureproof your growth?

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