Ad Monetization Attribution & Analytics

Automate ad revenue data collection and align your monetization and user acquisition teams around a single source of truth.

The most complete solution for scaling ad revenue-based apps

Maximize ROAS by tying ad revenue back to acquisition costs.

Enhance your user-acquisition-based cohort reporting with user-level ad revenue to align teams around your true marketing ROAS.

Amplify your growth with the most comprehensive data set.

Dial in your monetization strategy to find the highest value players with data from all of your mediation and monetization partners in a single dashboard.

Optimize inventory allocation with superior monetization reporting

Leverage key granularities like ad type, ad placement, and instance name to determine what levers and channels are driving the highest CPMs and ARPDAU.

Trusted by the fastest-growing apps globally

Ready to perfect your monetization strategy? See the most complete solution in action.

Everything you need to acquire the highest value users.

Cross-channel monetization performance

Automatically collect, normalize, and aggregate ad revenue by tapping into Singular’s monetization integrations. Analyze your ad revenue across all monetization partners for a more holistic view.

The app publishers’ dream reporting

Dive deep into the most relevant metrics for your app’s growth. Easily optimize your monetization strategy by analyzing eCPM and DAU per App, Platform, and Country and review your Fill Rates per Instance.

Account for ad revenue in your ROAS analytics

Acquire the highest value users and align ad monetization and user acquisition teams around shared KPIs like true ROAS. Optimize your user acquisition bids and budgets with improved accuracy by incorporating user-level ad revenue into your analysis.

SKAdNetwork support for Ad Revenue

Singular is proud to introduce the first-to-market solution for measuring and optimizing ad revenue ROAS with SKAdNetwork. Now ad-revenue-based apps can better optimize their growth on iOS with two new revenue-based conversion models: Ad Revenue & Combined Revenue.

Real-time feedback loop

Make faster decisions with two real-time advantages for your ad monetization strategy. Beat optimization standards by improving LTV signals with real-time ad revenue postbacks to partners. Build ad revenue feeds with near real-time ROAS reporting – and never wait to view performance again!

Singular ETL

Automatically collect and combine marketing and monetization data from any source and load it directly into your data warehouse or reporting tool. Singular supports all leading databases including visualization tools like Tableau and Looker, and file-based storage tools like S3 and SFTP.

Ad Monetization Attribution and Analytics FAQ

Ad monetization analytics helps you analyze the result of your ad monetization efforts, with metrics such as filled ad requests, bid requests/responses, and aggregated ad revenue.

Ad revenue attribution is a feature that adds ad revenue measurement to your network and MMP reports, allowing you to measure your complete marketing ROI (with cost, in-app purchase revenue, and ad revenue, side by side per campaign).

Use Case:

Ad Revenue Attribution: Adding ad revenue to your network and MMP reports to measure your complete marketing ROI.

Ad Monetization Analytics: Analyzing the result of your ad monetization efforts, with metrics such as filled ad requests, bid requests/responses, and aggregated ad revenue.

Singular’s ad monetization analytics lets you track all your aggregated ad revenue from different networks and mediation platforms in one page. Use ad mon reports to answer questions such as:

– How much did I earn through each of the ad networks I work with?

– What was my revenue from different apps in different countries and platforms?

– What was my revenue by ad type, ad instance, and/or ad placement?

– What was my fill rate for ad requests?

Ad Monetization Analytics:

If you have connected your ad networks in the data connectors page, you can see all of your aggregate ad revenue from different networks and mediation platforms in the Ad Monetization report:

– The Ad Monetization Analytics reporting is available in the Singular web app at Analytics > Ad Monetization, and in the Singular API through the Ad Monetization endpoint in the API.

– If you’re using the Singular ETL, you can reference the aggregate ad monetization data schema for the Ad Monetization report. You

Ad Revenue Attribution:

If you’ve set up ad revenue attribution, you can see the attributed ad revenue in your regular Singular reports:

– In the web app, go to Analytics > Reports or Analytics > Pivot. Run a report with the Ad Revenue metric selected (it’s a cohort metric, so you also need to select a cohort period).

– If you’re using the Singular API, query the Create Async Report endpoint and include the ad_revenue metric.

– If you’re using the Singular ETL, you can find the user-level data schema for the Ad Revenue Attribution solution.

Attributed ad revenue does not appear in the ad monetization analytics report. That report only shows aggregated ad revenue data.

Note: If you’ve also set up an admon revenue or combined revenue conversion model for SKAdNetwork, you’ll see ad revenue in SKAdNetwork reports under the metrics Estimated Ad Revenue and Estimated Combined Revenue. The SKAdNetwork Ad Revenue metrics can be found via the ETL

Yes. Both the ETL and the API supports Ad Revenue & Monetization data.

API Support:

The API supports aggregate level reporting and therefore supports the data available on the Ad Monetization Analytics Report. See the Ad Monetization API Reference.

ETL Support:

The ETL supports both aggregate level and user level data sets. You can reference the aggregate ad monetization data schema for the Ad Monetization report. You can find the user-level data schema for the Ad Revenue Attribution solution.

“At Space Sheep Games, we depend on a consolidated view of revenue from in-app ads and IAP to understand ROAS. Partnering with Singular has been incredibly valuable as they are leading market innovation.”

Want to unlock true ROAS?