Mobile Attribution

Accurately measure and analyze the impact of your marketing with attribution solutions tailored to your business.


Measure and report on all the channels you work with

Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework.

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Combine attribution with leading cost aggregation

Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword.

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Track and analyze across the entire user lifecycle

Report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution.

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Block more fraud with best-in-class fraud prevention

Keep your ad budgets focused on real users and avoid misreporting with more detection methods and pre-attribution fraud rejection.

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A single managed pipeline for analysis-ready marketing data

Load attribution, ad spend, creatives, bids, and ad monetization data directly to Redshift, Snowflake, BigQuery, and more.

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Teams that leveled up with Singular’s next-gen attribution

Don’t settle for half the picture. Get a complete view of ROI and performance

Analyze the impact of every ad dollar by automatically connecting and combining cost data from thousands of sources with attribution data. Gain incremental performance lifts by unlocking granular ROAS at the source, campaign, creative, publisher, and keyword levels.

Unify iOS reporting across all channels

Solve your SKAdNetwork measurement gaps with the industry’s most accurate and comprehensive iOS reporting. Optimize campaigns with 35d cohorts and deduplicated KPIs that accurately report your true marketing effectiveness.

100% Partner Coverage to account for your entire program

In addition to being a fully-certified mobile attribution provider across Facebook, Google, Apple, and more, Singular is the only MMP that has thousands of dual integrations, including campaign data, ad monetization data, audience data, and bid data, to provide marketers with the most complete view of ROI and performance.

The most configurable cross-platform and mobile attribution for reliable measurement and insights

Fully configurable attribution settings for every channel and platform, including touchpoint prioritization, lookback windows, and inactivity windows at the source. Set these at partner and link level to take complete control over how campaigns are attributed. Singular supports more attribution methods than any other provider including customized re-engagement flows, multi-touch tracking (MTA), SKAdNetwork, UTM tracking, website-to-app attribution forwarding, pre-loaded apps and even cross-device attribution.

Ready to level up your growth game?

Powerful linking toolset for universal measurement and seamless user experience

Streamline your tracking across mobile, web, paid channels, organic channels, and owned properties with universal links and QR codes. Optimize user experience with configurable deep links and deferred deep links to ensure personalized onboarding flows and contextual re-engagement. Protect your brand with custom link domains and shortlinks.

Everything you need to drive growth with iOS

The most advanced SKAdNetwork Attribution integrated with industry-leading upper-funnel data aggregation to fill in all your data gaps. Singular’s Unified Solution for iOS offers marketers the complete picture of marketing performance with sophisticated conversion modeling, and the most actionable granular reporting (including cohorts and accurate ROAS).

Fraud prevention designed by the world’s foremost cyber-security experts

Singular’s Fraud Prevention utilizes more prevention methods than any other solution to catch the most fraud and save customers hundreds of thousands of dollars per month. Singular’s Fraud Prevention acts in real-time to block fake impressions, clicks, installs, and conversions before attribution. This alleviates time-consuming reconciliation with partners and ensures fraudsters never get paid.

All your data, delivered to where you need it, in one fully-managed pipeline

Load mobile attribution data, web attribution data, cross-platform tracking, ad revenue, and upper-funnel data like cost, creatives, and bids to where you need it. Singular supports all leading databases including visualization tools like Tableau and Looker, and file based integrations such as S3 and SFTP.

Mobile Attribution FAQ


Mobile app attribution is the process of connecting the install of a mobile app and the user’s activities inside the app to the marketing campaign that led to the installation.

Singular makes these connections by matching an ad view or ad click that happens on a mobile device to the install (or, more precisely, the first session) of a mobile app on that same device.

The Singular SDK/S2S embedded in an app reports to the Singular server whenever the app is opened. If the app is opened on a device unknown to Singular, Singular marks this as an app install and triggers the install attribution process.

In other words, install = the first app open on a new device.

Ad revenue attribution, also known as user-level ad revenue, ties ad revenue (usually on the user level or impression level) to the ad campaign through which the user was converted.

Ad revenue attribution reveals your complete advertising ROI – with the campaign cost, in-app revenue, and ad revenue all in one row.

Singular has been the key to uncovering ROI across our entire customer journey, which powers us to intelligently grow our business. By utilizing Singular’s Attribution as part of its larger platform to unify the data across our entire marketing stack, we’ve gained access to unrivaled granularity to optimize against.

Kasim Zorlu
VP of Performance Marketing

Go beyond mobile app tracking. Get everything you need to accelerate growth.