Teams that leveled up with Singular’s next-gen attribution
Don’t settle for half the picture. Get a complete view of ROI and performance
Analyze the impact of every ad dollar by automatically connecting and combining cost data from thousands of sources with attribution data. Gain incremental performance lifts by unlocking granular ROAS at the source, campaign, creative, publisher, and keyword levels.
100% Partner Coverage to account for your entire program
In addition to being a fully-certified mobile attribution provider across Facebook, Google, Apple, and more, Singular is the only MMP that has thousands of dual integrations, including campaign data, ad monetization data, audience data, and bid data, to provide marketers with the most complete view of ROI and performance.
Configurable cross-platform and mobile attribution for reliable measurement and insights
Configure attribution settings for every channel and platform, like touchpoint prioritization, lookback windows, and inactivity windows at the source, and even link level to properly measure every touchpoint in the user journey. Singular supports more attribution methods than any other provider including customized re-engagement flows, multi-touch tracking (MTA), SKAdNetwork, UTM tracking, website-to-app attribution forwarding, and even cross-device attribution.
Powerful linking toolset for universal measurement and seamless user experience
Streamline your tracking across mobile, web, paid channels, organic channels, and owned properties with universal links. Optimize user experience with configurable deep links and deferred deep links, which ensure personalized onboarding experiences and contextual re-engagement. Protect your brand with custom link domains and shortlinks.
Everything you need to drive growth in iOS 14 and beyond
The most advanced SKAdNetwork Attribution integrated with industry-leading upper-funnel data aggregation. Singular’s Unified Solution for iOS 14 offers marketers the most granular performance reporting, most comprehensive conversion modeling, and the most actionable reporting (including cohorts and ROAS). Singular’s Secure-SKAN ensures every SKAdNetwork result is legitimate and fraud-free.
Fraud prevention designed by the world’s foremost cyber-security experts
Singular’s Fraud Prevention utilizes more prevention methods than any other solution to catch the most fraud and save customers hundreds of thousands of dollars per month. Singular’s Fraud Prevention acts in real-time to block fake impressions, clicks, installs, and conversions pre-attribution. This alleviates time-consuming reconciliation with partners and ensures fraudsters never get paid.
All your data, delivered to where you need it, in one fully-managed pipeline
Load mobile attribution data, web attribution data, cross-platform tracking, ad revenue, and upper-funnel data like cost, creatives, and bids. Singular Data Destinations writes aggregate and user-level data tables directly into your databases, storage solution, and reporting tools. Singular supports all leading databases including visualization tools like Tableau and Looker, and file-based storage tools like S3 and SFTP.
Mobile Attribution FAQ
Mobile app attribution is the process of connecting the install of a mobile app and the user’s activities inside the app to the marketing campaign that led to the installation.
Singular makes these connections by matching an ad view or ad click that happens on a mobile device to the install (or, more precisely, the first session) of a mobile app on that same device.
The Singular SDK/S2S embedded in an app reports to the Singular server whenever the app is opened. If the app is opened on a device unknown to Singular, Singular marks this as an app install and triggers the install attribution process.
In other words, install = the first app open on a new device.
Ad revenue attribution, also known as user-level ad revenue, ties ad revenue (usually on the user level or impression level) to the ad campaign through which the user was converted.
Ad revenue attribution reveals your complete advertising ROI – with the campaign cost, in-app revenue, and ad revenue all in one row.
Singular has been the key to uncovering ROI across our entire customer journey, which powers us to intelligently grow our business. By utilizing Singular’s Attribution as part of its larger platform to unify the data across our entire marketing stack, we’ve gained access to unrivaled granularity to optimize against.