Glossary
Mobile App Terminology

App Store Optimization


What is App Store Optimization (ASO)?

Before users can install your app, they need to download it from Google Play or the App Store. The process of making your app listing more obvious, findable, and compelling is called app store optimization, or ASO.

Everything from your app name to your app icon and app description matters for app store optimization, as do the app preview images and video that you can display in your app store listing. Also important: your overall app rating, which has an impact on how high your app is ranked in App Store and Google Play searches, and recent reviews, which are typically visible to people browsing your app listing.

Ultimately, app store optimization can help, but you need good marketing to get users to that point. Your goal with app store optimization is to ensure that users decide to complete the process they’ve begun, pick your app, and click to install it.

This is challenging, because you have both limited numbers of words and images you can use, and users take an extremely limited period of time to make an install decision.

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