Cost Aggregation
Understand how every marketing dollar impacts your growth.
Trusted to own the heavy lifting by marketers in every industry
The Singular solution to fully understanding your ROAS
Ready to analyze accurate and complete ad spend reporting,
from all your sources, in a single place?
Beyond cost reporting –
a complete view of your campaign delivery
Automate the tedious
Free yourself of the heavy lifting with thousands of out-of-the-box and custom-built integrations directly with your media sources.
Gain the right insights for your growth
Make smarter decisions with custom dimensions and metrics for performance and ROI insights that are tailored to your business.
Fill the gaps with granular data reporting
Understand what levers to optimize for better ROAS with combined cost and revenue data at the highest granularity, including standardized rich campaign metadata such as bids, creatives, and targeting.
Optimize your creative strategy
View your creative impressions, clicks and cost per image in a side-by-side view to better understand their ROI and improve your campaigns.
Maintain data governance
Automate the standardization of campaign names, creative names, tracking links, and more to normalize collection of your tracking data.
Industry- leading support
Cost Aggregation FAQ
We do the heavy lifting for you, building Data Connectors directly with your media sources for all your cost data in a single place with accuracy guaranteed. And not just cost data – we also collect rich campaign metadata including bids, creatives, and targeting. This means you get insights into performance to know what levers to optimize for better ROAS – like creative, targeting, bids, campaign, and publisher.
Any type of cost beyond traditional paid ads i.e. referrals, podcast sponsorships, paid web, paid mobile, you name it, we can do it with thousands of out-of-the-box and custom-built integrations directly with your media sources.
You can manually attach macros to the tracking links you create with your attribution provider so cost data is appended on top of every ad click. However, relying solely on tracking links leads to discrepancies with your network (on average 30%) and ad spend will likely differ from the actual invoices you receive, making reconciliations and retroactive data updates impossible. This method has more serious limitations: lack of support for CPM & CPA campaigns, not all sources support these macros, and it won’t work for any non-mobile marketing channel.
