SINGULAR FOR TRAVEL
Marketing measurement built for how travelers actually book
Travel customers research on desktop, compare on mobile, abandon a booking, and come back two weeks later to convert. Connect every step into one customer view. See what really drives bookings and spend exactly where it earns the most.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
From first search to final booking, in one customer view.
Travel customers research on desktop, compare on mobile, abandon at checkout, and come back days later to finally book on a different device. Most measurement tools only show the last click in that journey. Connect every channel, every device, every session into one customer view, so the campaigns that actually drove the booking get full credit.
Track every booking journey across every device
Travelers research on desktop and book on mobile. Or vice versa. Connect every device into one journey through deterministic and modeled identity matching. Campaigns that drive a booking three sessions later finally get the credit. Learn more about cross-device attribution.
Measure and optimize every customer journey
Travel happens on web first for most brands. Treat web and app as one customer journey, not two stitched-together tools. See the full path from a desktop search to a mobile booking in one place. Learn more about web attribution.
Connect spend to bookings with cost-true ROAS
Pull cost data from every channel travel marketers actually use. That includes paid search, paid social, meta-search, retargeting platforms, and affiliate networks. Real ROAS at the campaign, creative, geo, and destination level. Learn more about cost aggregation.
Bring abandoned bookers back, profitably
Most travel sessions end without a booking. Abandoners are your highest-intent audience. Turn attribution data into targetable audiences, with deterministic suppression and lookalike modeling synced to every major ad network. Learn more about audience management.
Send every traveler to the right destination, instantly
Use deep links and route customers from email, SMS, push, and paid ads. They land on the exact in-app or in-web screen they came for. The right hotel page, the right flight search, the right loyalty offer. Fewer drop-offs, more bookings. Learn more about deep linking.
Stop fraud before it eats your acquisition budget
Travel CPAs are high. As a result, travel sits high on fraudster target lists. Use Fraud Prevention Suite and block click flooding, install hijacking, SDK spoofing, and incentive abuse pre-attribution. Stop paying for users who were never going to book.
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MARKETING TOOLKIT
End-to-end attribution for modern travel brands
Travel marketing attribution, cost aggregation, deep linking, fraud prevention, ETL, and creative reporting, all unified into one platform built for the multi-touch journeys that define travel and on-demand marketing.
omnichannel measurement
Connect every device into one travel journey
Travel customers move between phones, laptops, and tablets across weeks of research. Tie every session to one customer view through deterministic and modeled identity matching. Campaigns that drove the eventual booking finally get the credit. Even if that booking happened three weeks and four devices later.
omnichannel measurement
Web measurement as strong as your app measurement
Most travel research, and many travel bookings, happen on web. See full web attribution alongside mobile. First-party signals, server-side event collection, and the same identity matching that powers cross-device, all in one place. Web spend, web bookings, and web ROAS finally have somewhere to live.
data foundation
Cost data from every travel channel that matters
Get cost data from 1,200+ ad networks, including the channels travel actually buys on. Paid search, paid social, meta-search platforms like Trivago and Skyscanner, retargeting providers, and affiliate networks. Granular ROAS at the campaign, geo, destination, and creative level.
customer experience
Send every traveler to the right destination
Travel marketers run massive promo and re-engagement campaigns. Use deep links to route customers from any inbound source to the exact destination, hotel, or itinerary they came for. Fewer travelers drop off at the landing page, and more arrive at checkout ready to book.
activation
Bring abandoned bookers back at a profitable CPA
Travel sessions end without a booking more often than not. However, those abandoners are your highest-intent audience. Turn attribution data into targetable audiences. Deterministic suppression keeps spend off travelers who already booked. Lookalike modeling syncs to every major ad network.
data foundation
Block fake users before they touch your CPA
Travel CPAs are high. As a result, travel sits high on fraudster target lists. Use the Fraud Prevention Suite and block click flooding, install hijacking, SDK spoofing, and incentive abuse pre-attribution and in real time. Marketers stop paying for users who were never going to book.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Travel Marketing Attribution FAQ
Travel measurement has to handle three things at once. First, journeys span weeks and multiple devices, so attribution needs to connect sessions deterministically and through modeling. Second, channel mix is broad. It includes paid search, paid social, meta-search, retargeting, email, and affiliate. Cost aggregation has to pull from all of them. Third, abandonment rates are high, so audience management and retargeting capabilities are essential. Singular handles all three in one platform.
Travelers rarely book in one session. They start on desktop at work. Then they compare on mobile during their commute. Then they abandon. Later, they return on a tablet at home. Finally, they book from another device. Singular connects every device into one customer view. Deterministic attribution handles the cases where consent allows. Meanwhile, modeled attribution handles the cases where it doesn’t. As a result, the campaigns that actually drove the booking get full credit. Not just the last click before checkout.
Travel happens on web for most brands more than on app. However, app conversion rates often beat web. Singular delivers full web attribution and full app attribution from one platform. The same identity matching that handles cross-device/cross-platform too. Therefore, web research that drives an app booking gets credited correctly. Travel marketers see the complete journey, from a desktop search through to an app booking, in one customer view.
Meta-search platforms (Skyscanner, Kayak, Trivago) and OTAs (Booking.com, Expedia) drive a lot of travel traffic. They also keep a meaningful margin on every booking. As a result, building direct customer relationships is a strategic priority for hotels, airlines, and tour operators. Singular makes that direct play measurable. Cost aggregation tracks meta-search and OTA spend alongside direct channels. Cross-device attribution credits the campaigns that actually drove the booking. Audience management lets brands retarget direct-to-brand audiences with offers OTAs can’t match.
Singular integrates with 1,200+ ad networks. For travel specifically, that includes the channels marketers actually buy on. First, paid search platforms like Google Hotel Ads and Bing. Then paid social platforms like Meta, TikTok, Pinterest, and X. Meta-search platforms like Skyscanner, Kayak, and Trivago also fit in. On top of that, retargeting platforms and affiliate networks. Plus the long tail of regional and specialist travel networks. Cost data flows in hourly, normalized to your booking funnel.
Three differences matter most for travel marketers. First, Singular treats web and app as one customer journey. Travel happens on both, often within the same booking. Competitors stitch web and app from separate products. Second, Singular fuses cost data from 1,200+ networks with attribution in one platform. Travel buys across paid search, paid social, meta-search, retargeting, and affiliate. Real ROAS therefore needs cost data from all of them in one place. Third, Singular’s audience management capability turns attribution data into retargeting segments automatically. Most MMPs require a separate Customer Data Platform to do the same job.