Creative Benchmark Report 2026: The Data Behind Creative Performance

CTR, CVR, and CPM benchmarks by vertical and channel, plus the data on where creative performance actually comes from. With practical insights from NewForm, CRAFTSMAN+, Liftoff, MobileAction, and SplitMetrics.

ROI Index 2026

We analyzed tens of billions in ad spend, billions of installs, and trillions of impressions to help you identify the right media sources for your growth goals across app categories, geographies, and marketing objectives. For…

A Marketer’s Guide to Turning AI into Real Growth

Learn how high-performing marketing teams are using AI to make faster, smarter decisions. Practical frameworks, a 90-day playbook, and expert perspectives from SplitMetrics, CRAFTSMAN+, Sett.ai, and RocketShip.

2026 Growth Playbook

Explore the 2026 Growth Playbook for insights into user acquisition trends and ad spend analysis from Q3 2024.

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Creative Benchmark Report 2026: The Data Behind Creative Performance

Guides

A Marketer’s Guide to Turning AI into Real Growth

Guides

Q2 2026 Quarterly Trends Report

Also available in Portuguese, Spanish, Chinese and Korean.

Guides

ROI Index 2026

Also available in Portuguese, Spanish and Korean

Guides

Q1 2026 Quarterly Trends Report

Guides

2026 Growth Playbook

Guides

Q4 2025 Quarterly Trends Report

Also available in Chinese, Portuguese, Spanish and Korean

Guides

2025 India Festive Season App Marketing Report

Guides

Q3 2025 Quarterly Trends Report

Also available in Chinese, Portuguese, Spanish and Korean

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