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Singular ROI Index 2020: Google, Facebook, Apple Search Ads, TikTok … and the power of focus

Stay up to date on the latest happenings in digital marketing

The Retailer’s Guide to Marketing Campaign Optimization

BY Barbara Mighdoll

Singular ROI Index 2020: Google, Facebook, Apple Search Ads, TikTok … and the power of focus

BY John Koetsier

7 things your mobile attribution tool doesn’t do (but should)

BY John Koetsier

Report: The Death of Install Fraud on Android

BY John Koetsier

Three ways to tackle cost aggregation: Your guide to getting unified & accurate daily ad spend reporting

BY John Koetsier

Why marketing intelligence is the new standard for growth marketing

BY John Koetsier

Ad revenue is key to mobile monetization (but there’s a catch!)

BY John Koetsier

Data governance in marketing: why technology is better than principles and practices

BY John Koetsier

Why campaign analytics are a crystal ball, not a rear-view mirror

BY John Koetsier

Your fancy marketing dashboard is useless without unified marketing data

BY John Koetsier

Ad fraud prevention and mobile marketing: how to beat the fraudsters

BY John Koetsier

Marketing analytics for the modern marketer: actionable insights for accelerated growth

BY John Koetsier

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