See how your performance compares with the latest CPI, CPM, CTR, CVR, and IPM benchmarks. The report also covers budget allocation, platform costs, revenue splits, and ad network rankings.
Creative Benchmark Report 2026: The Data Behind Creative Performance
CTR, CVR, and CPM benchmarks by vertical and channel, plus the data on where creative performance actually comes from. With practical insights from NewForm, CRAFTSMAN+, Liftoff, MobileAction, and SplitMetrics.
The 2026 CTV Growth Playbook: How to Scale CTV as a Performance Channel
CTV has outgrown the brand budget. See what it's worth in a performance mix, the audience it reaches that your current channels can't, and how to prove the growth it drives. With insights from Smadex,…
A Marketer’s Guide to Turning AI into Real Growth
Learn how high-performing marketing teams are using AI to make faster, smarter decisions. Practical frameworks, a 90-day playbook, and expert perspectives from SplitMetrics, CRAFTSMAN+, Sett.ai, and RocketShip.
ROI Index 2026
We analyzed tens of billions in ad spend, billions of installs, and trillions of impressions to help you identify the right media sources for your growth goals across app categories, geographies, and marketing objectives. For…