Live Reports

Singular ROI Index 2020: Google, Facebook, Apple Search Ads, TikTok … and the power of focus

Stay up to date on the latest happenings in digital marketing

The Complete Guide to Marketing Measurement in iOS 14

BY Kathleen Cooper

2020 Mobile Economy Report

BY John Koetsier

The Retailer’s Guide to Marketing Campaign Optimization

BY Barbara Mighdoll

Singular ROI Index 2020: Google, Facebook, Apple Search Ads, TikTok … and the power of focus

BY John Koetsier

7 things your mobile attribution tool doesn’t do (but should)

BY John Koetsier

Report: The Death of Install Fraud on Android

BY John Koetsier

Three ways to tackle cost aggregation: Your guide to getting unified & accurate daily ad spend reporting

BY John Koetsier

Why marketing intelligence is the new standard for growth marketing

BY John Koetsier

Ad revenue is key to mobile monetization (but there’s a catch!)

BY John Koetsier

Data governance in marketing: why technology is better than principles and practices

BY John Koetsier

Why campaign analytics are a crystal ball, not a rear-view mirror

BY John Koetsier

Your fancy marketing dashboard is useless without unified marketing data

BY John Koetsier

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