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Singular ROI Index 2020: Google, Facebook, Apple Search Ads, TikTok … and the power of focus

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Ad Monetization Tips from the Experts

BY John Koetsier

The Post-IDFA Readiness Evaluation

Tips from the Experts: How to Plan for User Acquisition in 2021

BY John Koetsier

The Complete Guide to Marketing Measurement in iOS 14

BY John Koetsier

2020 Mobile Economy Report

BY John Koetsier

The Retailer’s Guide to Marketing Campaign Optimization

BY Barbara Mighdoll

Singular ROI Index 2020: Google, Facebook, Apple Search Ads, TikTok … and the power of focus

BY John Koetsier

7 things your mobile attribution tool doesn’t do (but should)

BY John Koetsier

Report: The Death of Install Fraud on Android

BY John Koetsier

Three ways to tackle cost aggregation: Your guide to getting unified & accurate daily ad spend reporting

BY John Koetsier

Why marketing intelligence is the new standard for growth marketing

BY John Koetsier

Ad revenue is key to mobile monetization (but there’s a catch!)

BY John Koetsier

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