Audience management
Turn your attribution data into target audiences automatically. Build segments from real user behavior, sync them to every major ad network, and stop wasting spend on users you’ve already won, lost, or excluded.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
The audience layer your attribution data was built for
Most audience tools live downstream of a CDP or a data warehouse, disconnected from attribution. With Singular, your audiences are built from the same user-level data that powers your reporting, refreshed continuously, and synced to every ad network you run. The same platform that tells you which users converted is the platform that retargets, excludes, or finds more like them.
Build audiences from real attribution data
Customize your audiences to re-engage inactive users or cross-sell to your most frequent purchasers across all your sources.
Sync to every ad network natively
Automatic distribution to Meta, Google, TikTok, Snapchat, X, Apple Search Ads, Vungle, Liftoff, AppLovin, and every major DSP. Hourly refresh where partners support it, daily where they don’t.
Improve your targeting
Create lookalike segments of your most active users or top spenders, to improve the effectiveness of user acquisition.
Retarget and re-engage with surgical precision
Lapsed users, abandoned-cart users, low-engagement cohorts, high-LTV lookalikes. Build the segment once, deliver it everywhere, refresh it continuously.
Stay compliant by design
No PII leaves the platform. Hashed IDs only. Compliance with GDPR, CCPA, and partner-specific data-sharing requirements built into every distribution.
Activate insight as fast as you measure it
The shorter the gap between measurement and activation, the higher the ROAS. Keep that gap to hours, not weeks: insights from your attribution layer move to your ad networks automatically, with no engineering ticket in between.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
Built to acquire, retarget, suppress, and re-engage your users
The end-to-end attribution and analytics platform for driving faster growth with smarter ROl insights, powering your team in the age of AI.
CUSTOMER EXPERIENCE
Build segments with audience builder
Flexible rule-based segmentation across any combination of attribution signals, in-app events, ad revenue cohorts, geo, install source, or LTV tier. Create lookalike seeds, suppression lists, retargeting pools, or VIP cohorts in one interface. Save and version segments as your strategy evolves.
DATA FOUNDATION
Distribute to every ad network automatically
Native integrations with the major DSPs and ad networks. Singular pushes the segment, the network ingests it, and the audience is live, no CSV exports, no manual uploads, no engineer required. Hourly refresh where partners support it.
DATA FOUNDATION
Refresh audiences continuously
Auto-sync keeps every segment current as users convert, churn, or change cohort. The retargeting pool drops users who installed last night. The suppression list adds users who converted this morning. No stale audiences, no wasted impressions.
CUSTOMER EXPERIENCE
Suppress users you don’t want to target
Exclude active users, recent installers, lapsed paid users, fraud-flagged installs, or any audience trait you define. Lower CPMs, cleaner data, less spend wasted on users your campaign already touched.
OMNICHANNEL MEASUREMENT
Activate cross-channel and cross-platform
The same segment, sent to mobile DSPs, web ad platforms, social networks, and CTV providers simultaneously. One audience definition, deployed across every channel where your campaigns live, with cross-device attribution measuring downstream impact.
DATA FOUNDATION
Stay compliant on every distribution
Partner-specific compliance built into every push. GDPR, CCPA, and platform privacy rules by default. The audience layer that doesn’t create a privacy review every time it ships.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Audience management FAQ
Audience management is the practice of building, refreshing, and distributing user segments to ad networks and channels for targeting, suppression, retargeting, or lookalike modeling. Modern audience management connects user-level behavioral and attribution data (who installed, who converted, who lapsed) to the ad platforms running campaigns, so targeting reflects what users actually did rather than guessed-at intent. Singular’s audience management is built on the same attribution data that powers your ROI reporting, with automatic sync to every major ad network and ad platform.
A CDP (Customer Data Platform) is a system of record that unifies first-party customer data from every product touchpoint, designed for cross-team activation across marketing, product, and customer support. A DMP (Data Management Platform) is the older, third-party-data-focused tool largely deprecated by privacy changes. Audience management for marketing is narrower and more action-focused: build segments from attribution and behavioral signals, distribute them to ad networks for paid media activation, refresh them continuously. Singular’s audience management is built for marketing teams that want activation without a full CDP implementation, and works alongside an existing CDP if one is in place.
Audience management improves ROAS through three mechanisms: better targeting (campaigns reach users most likely to convert based on real behavioral and attribution signals), reduced waste (suppression keeps spend off active users, recent installers, and converters who don’t need the next ad), and faster reaction time (continuous segment refresh means audiences reflect what your data shows today, not last week). Combined with cost data from 1,200+ ad networks, this is what lets Singular customers measure ROAS uplift directly from audience-driven campaigns.
The five most common use cases are: re-engaging inactive or lapsed users, retargeting users who installed but didn’t convert, finding new users through lookalike modeling on high-LTV cohorts, encouraging incremental revenue from loyal customers through cross-promotion or upsell, and suppressing active users from acquisition campaigns to stop wasting spend on users you’ve already won. Singular supports all five out of the box.
Singular Audiences distributes device-level advertising IDs only, never personally identifiable information about your users. Compliance with regulatory frameworks (GDPR, CCPA, COPPA) and partner-level requirements is built into how segments are generated, stored, and shared. For more detail, see Singular’s data security and privacy practices and data governance approach.
Singular distributes to every major ad network and DSP that supports custom audience ingestion, including Meta, Google, TikTok, Snapchat, X, Apple Search Ads, Vungle, Liftoff, AppLovin, Unity Ads, and a long tail of regional and niche networks. New distribution partners are added on request. See the full list of supported integrations.