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30 Mobile Marketing Influencers That Actually Matter

Stay up to date on the latest happenings in digital marketing

Titans of adtech: Liftoff+Vungle CEO Mark Ellis on consolidation and competition

BY John Koetsier

Making SKAN actionable by modeling missing data

BY John Koetsier

The future of iOS mobile measurement

12 holiday app marketing tips for mobile growth pros

BY John Koetsier

Install Referrer: What you need to know

Facebook AMM: How the new measurement changes will impact mobile marketers

BY Gadi Eliashiv

Learning from China, the world’s largest mobile economy

BY John Koetsier

Announcing SKAN Modeled Metrics: Closing reporting gaps with the power of data science

BY Tally Schwartzman

6 ways playable ads become anti-marketing

BY John Koetsier

Facebook AMM is gone: Here’s how to keep getting device-level data

The new titans of adtech: evolving giants

BY John Koetsier

Getting Google Play Referrer data on Android installs via Facebook

BY Gadi Eliashiv

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