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Hybrid Measurement is the future for marketing in the age of privacy

Stay up to date on the latest happenings in digital marketing

The evolution of playable ads, with Craftsman+ CEO Alex Merutka

BY John Koetsier

Apple Search Ads: new placements, new opportunities, new challenges

BY John Koetsier

Live poll: 97% of mobile marketers are doing, planning, or considering media mix modeling and/or incrementality right now

BY John Koetsier

Customer and user data security and privacy at Singular

BY Eran Friedman

SKAN 4 readiness checklist: how to prepare for SKAdNetwork v4

BY John Koetsier

Apple releases iOS 16.1 beta … without SKAN 4

BY John Koetsier

How brand impacts mobile performance: Chatting with Apptopia and Digital Turbine about BRAG

BY John Koetsier

Top mobile app publishers right now: overall, fintech, games, music, and travel

BY John Koetsier

4 ways to make mobile ad creative that doesn’t suck, from Craftsman+ CEO Alex Merutka

BY John Koetsier

6 tips for better mobile ad creatives from Ubisoft’s senior marketing asset manager

BY John Koetsier

MMM? Incrementality? Hybrid Measurement is the future for marketing in the age of privacy

BY Gadi Eliashiv

Ad fraud 2022: what mobile user acquisition experts need to know

BY John Koetsier

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