Need the latest mobile quarterly trends? CPI is up, 4 networks whose names you’d probably recognize gained the most new advertisers in the past quarter, and ATT opt-in on iOS dropped. But 6 categories of…
We’re extremely excited to announce our new proprietary measurement methodology: Unified Measurement. Available today, this method is superior to every other approach available from any MMP and provides a serious competitive advantage to Singular customers.…
What can trillions of ad impressions, billions of clicks, and billions of installs tell you about the mobile ad ecosystem? They can tell you what ad networks are winning in the early stages of the…
TLDR: Singular is now actively testing Android Privacy Sandbox with partners The Privacy Sandbox on Android is moving along quickly, and presents an opportunity to change how advertisers will target, measure, attribute, and generally approach…
Wouldn’t it be great to measure everything everywhere in one place, all at once, with a single tool? Welcome to Singular’s PC and Console Attribution and Analytics, now officially joining Singular’s existing solutions for mobile,…
Welcome to the future of media mix modeling, courtesy of Singular. Today we’re announcing the launch of Singular MMM. It’s been a tough few years in mobile marketing The marketing ecosystem is constantly in motion,…
