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High-performance iOS UA: How to make SKAN work

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Contextual targeting and advertising: how good can it get?

BY John Koetsier

A step-by-step guide to boosting your App Store conversion rate

Automated insight: optimized SKAN conversion models alert you to smarter SKAN set-ups

BY John Koetsier

The top 50 mobile games of 2022 (so far)

BY John Koetsier

Why the crypto crash was great for web3 games (and how to grow now)

BY John Koetsier

SKAN 4: 14 things we know so far (or think we do)

BY John Koetsier

MMP: How to choose a Mobile Measurement Partner (and why you need one)

BY John Koetsier

Why Unity bought ironSource: Chatting with CEO John Riccitiello

BY John Koetsier

SKAN v4: 27 questions answered

BY John Koetsier

Europe’s new Digital Markets Act will change app stores as we know them … and maybe platform privacy rules too

BY John Koetsier

Mobile marketers’ privacy progress: 4 datapoints on the future of marketing measurement

BY John Koetsier

10 insights from Rovio on maximizing SKAN for user acquisition

BY John Koetsier

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