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30 Mobile Marketing Influencers That Actually Matter

Stay up to date on the latest happenings in digital marketing

11 massive opportunities for Microsoft in gaming and beyond, thanks to the Activision Blizzard deal

BY John Koetsier

Why a gaming company would want to own an ad network

BY John Koetsier

Incrementality is like heaven: no-one knows how to get there

BY John Koetsier

Marketing technology 2022: 616 predictions from 463 CMOs

BY John Koetsier

Holiday Reading Recommendations 2021

BY Shachar Ben David

Titans of adtech # 2: is consolidation good or bad for marketers?

BY John Koetsier

Singular and Log4j

BY Shachar Ben David

Mobile game economies: in praise of simplicity

BY John Koetsier

Migrating Our Events Warehouse from Athena to Snowflake

BY Yuval Carmel

Custom product pages: Boost organic app installs in iOS15 and beyond

9 steps to make SKAN predictive (and yes, it’s possible)

BY John Koetsier

General availability: Singular Private Cloud for marketing measurement and attribution

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