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30 Mobile Marketing Influencers That Actually Matter

Stay up to date on the latest happenings in digital marketing

Why a gaming company would want to own an ad network

BY John Koetsier

Incrementality is like heaven: no-one knows how to get there

BY John Koetsier

Marketing technology 2022: 616 predictions from 463 CMOs

BY John Koetsier

Holiday Reading Recommendations 2021

BY Shachar Ben David

Titans of adtech # 2: is consolidation good or bad for marketers?

BY John Koetsier

Singular and Log4j

BY Shachar Ben David

Mobile game economies: in praise of simplicity

BY John Koetsier

Migrating Our Events Warehouse from Athena to Snowflake

BY Yuval Carmel

Custom product pages: Boost organic app installs in iOS15 and beyond

9 steps to make SKAN predictive (and yes, it’s possible)

BY John Koetsier

General availability: Singular Private Cloud for marketing measurement and attribution

Industry-first: Singular launches Singular Private Cloud for marketing measurement

BY Shachar Ben David

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