Singular starts testing Android Privacy Sandbox

TLDR: Singular is now actively testing Android Privacy Sandbox with partners The Privacy Sandbox on Android is moving along quickly, and presents an opportunity to change how advertisers will target, measure, attribute, and generally approach…

Singular MMM: Announcing the future of simple, automated, out-of-the-box media mix modeling

Welcome to the future of media mix modeling, courtesy of Singular. Today we’re announcing the launch of Singular MMM. It’s been a tough few years in mobile marketing The marketing ecosystem is constantly in motion,…

Startup

Your first million users: how to rock the cold start, with Hannah Parvaz

How do you get your first million users? Money is definitely part of that equation, but it’s not where you need to start. The cold start is a major challenge. Not everyone has multiple billion-user…

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7 Apple Search Ads hacks & tips you should try

34 mins read
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Ad monetization hacks, unwritten laws, & keys to success with Felix Braberg: we chat Google, Amazon, Moloco, and more

24 mins read
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SKAN 4 is coming: we’re seeing a definite uptick in SKAN 4 postbacks (again) and here’s what you need to know now

5 mins read

Stay up to date on the latest happenings in digital marketing

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How to leverage custom product pages for Apple Search Ads

5 mins read
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Successful kids apps: 10 things a billion app installs can teach us

48 mins read
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DMA: European Union designates App Store and Google Play as core platform services provided by gatekeepers

5 mins read
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SKAdNetwork updates: instant model migration, SKAN 3 compatibility mode, more granular revenue reporting, Google conversion API

17 mins read
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Media Mix Modeling (MMM) vs. Multi-Touch Attribution (MTA): Deep dive

12 mins read
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