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High-performance iOS UA: How to make SKAN work

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Preparing for the next phase of mobile analytics on iOS: Past, present, and future

The ultimate guide to SKAdNetwork privacy thresholds

BY Eran Friedman

New guide: How to run high-performance user acquisition on iOS with SKAdNetwork

BY John Koetsier

iOS Performance marketing is back: Singular’s SKAN Advanced Analytics provides accurate D7 revenue

BY John Koetsier

Scaling ad revenue in 2022: insights from GameHive, By Aliens, Unity, and Singular

BY John Koetsier

Google updates Privacy Sandbox: explicitly details MMP role, web-to-app journeys

BY John Koetsier

Facebook’s not-for-drinking IPA and the United Nations of marketing measurement

BY John Koetsier

MMP in 2030: marketing measurement from the future

BY John Koetsier

Decentralizing digital marketing: The benefits of a blockchain-based strategy

BY Rebecca Barnatt-Smith

The top 100+ on-demand apps of 2022

BY John Koetsier

In-game ads exploding: why non-intrusive ads embedded in games are growing

BY John Koetsier

FLEDGE in Privacy Sandbox on Android: reinventing the mobile ad network?

BY John Koetsier

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