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10 New Players, 5 Emerging Platforms, and 2 Industry Giants: Singular ROI Index 2021

Stay up to date on the latest happenings in digital marketing

A day in the life of a user acquisition manager

BY John Koetsier

4 key changes from Google on app privacy and data, including a new ‘IDFV’ for Android

BY John Koetsier

Apple just killed (some) app uninstall tracking in iOS 15

BY John Koetsier

Marketing analytics grew 9,400% in a decade. Have we hit peak analytics?

BY John Koetsier

Fastest growing ad networks 2021, biggest hidden gems, and CPI, CTR, CPM benchmarks

BY John Koetsier

Mobile marketing benchmarks: How does your performance stack up to industry trends

Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork

BY John Koetsier

Why Vungle bought JetFuel: surround sound marketing and programmatic influencer marketing

BY John Koetsier

Ad spend measurement: 3 ways marketers tackle one of mobile’s biggest analytics challenges

BY John Koetsier

Singular Automated Alerts: Keeping a pulse on your marketing performance

BY Lisi Gardiner

SKAdNetwork impact: Android ad spend, ATT opt-in rates, ad network growth, and iOS 14.5 adoption

BY John Koetsier

Deeplinking, iOS 15, and Android 12: what works, what breaks, and what changes

BY John Koetsier

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