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Hybrid Measurement is the future for marketing in the age of privacy

Stay up to date on the latest happenings in digital marketing

The future of location-based games, with Atlas Reality

BY John Koetsier

5 billion ad events show that fewer than 1% of Android users opt out of personalized ads

BY John Koetsier

Twitter’s BOGO free ad sale: data for mobile user acquisition marketers who are tempted

BY John Koetsier

Live SKAN 4 postbacks now in the wild: the SKAN 4 era has begun

BY John Koetsier

Singular CTO Eran Friedman presents SKAN 4 for Google for Startups

BY John Koetsier

SKAN 4.0 strategy: how to transition from SKAN 3

BY John Koetsier

Streaming deep dive with M&C Saatchi’s Guillaume Lelait: Connected TV growth, leaders, ads, measurement, and future

BY John Koetsier

Singular updates open source SKAdNetwork software for SKAN 4: sample apps, ad network and publisher logic

BY John Koetsier

Mobile marketing podcasts: the top 10 right now

BY John Koetsier

User acquisition 2023: 12 insights from 5 mobile experts

BY John Koetsier

Imagining a world with third party app stores on iOS: 16 implications

BY John Koetsier

21 genius ways to defeat the recession, thanks to mobile marketing all-stars

BY John Koetsier

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