Ad Benchmarks

Discover market trends, benchmark your category performance and uncover opportunities

Stay ahead of industry trends

Improve performance with visibility in what other gaming marketers are doing to drive their growth.

Improve your marketing performance

Benchmark your performance metrics against the industry to identify your successes, misses and gaps.

Identify market opportunity

Control your ad spend and identify market opportunities with transparency into network KPIs.

The MMP of choice for leading marketers worldwide

Ready to level up your growth game?

The Singular Solution

Determine growth opportunities with ‘Portfolio Reporting’

Compare your data directly against gaming industry benchmarks to rank your spend against others and understand where you may be over and underspending.

Gain a bird’s eye view of major network KPIs with ‘Networks Optimization’

Better understand how to improve your budget allocation by analyzing the major KPIs of each network (eCPI, CPM, CTR, CVR, and oCVR) and easily segmenting the data by vertical, country, region, and platform and view in relation to your own usage (per app), or as a general view.

Analyze a ‘Market Snapshot’ of gaming industry spend and results

Strategize where to put your next ad dollar by seeing which ad networks others in your industry, or specific market segments, are using.

Uncover advertising benchmarks like

– Cost and install trends according to vertical, region, or platform

– Trends year over year

– Trends over the last year

– Trends in organic vs paid installs


Do you know how you measure up?

Singular Benchmarks FAQ

Benchmarks data is aggregated, completely anonymous and does not contain any names or IDs, and only looks at ad spend data. Only statistically significant data is collected and displayed. If there isn’t enough data for a specific breakdown, no results are displayed.

Only statistically significant data is collected and displayed to ensure accuracy and relevance. If there isn’t enough data for a specific breakdown, no results are displayed.

“We really appreciate that Singular has been a consistent partner over the years. Most importantly, they are always evolving their product to stay up to date with the fast-moving mobile industry – just like benchmarking, which we believe is going to be a game-changer for us moving forward.”

Jolene LIoyd
User Acquisition Manager

Ready to optimize against market trends?