Glossary
Mobile App Terminology

Data aggregation


What is data aggregation?

Data aggregation is bringing all your marketing data together in one place where it can be conveniently analyzed. While there are significant difficulties in just achieving that step, the real challenge is ingesting the data in a standardized, normalized way that enables you to analyze and extract real insights.

Singular connects to literally thousands of marketing data sources and ingests it in many different ways, including API integrations and ETL. Singular also has industry-leading ways to standardize and normalize aggregated data without coding.

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