What is SKAdNetwork?
SKAdNetwork is a framework for privacy-preserving mobile install attribution. It aims to help measure conversion rates of app install campaigns (CPI) without compromising users’ identities.
In SKAdNetwork, the App Store itself is serving as a facilitator. The attribution process is conducted by the App Store and digitally signed by Apple’s servers.
A core difference between SKAdNetwork and an IDFA-based attribution flow is that SKAdNetwork is inherently privacy-safe and does not supply granular per-device data.
SKAdNetwork also limits the number of marketing campaigns mobile marketers can measure, and limits post-install conversion data to a single data point, accessible on a configurable timer. It does not support view-through attribution or frequency capping or real-time data.