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RIP waterfalls: 3 levers to boost ad mediation revenue when MAX kills the waterfall

5 mins read

Post-truth ad measurement with Hannah Parvaz, Sara el Bachri, David Vargas, Eran Friedman

6 mins read

AI is eating marketing. Here’s how marketers can stay relevant

5 mins read

CTV targeting gets 2-5X better with video-level targeting

4 mins read

The state of mobile measurement in 2025: an emerging golden age?

6 mins read

Reddit, Moloco join Google, Meta, TikTok, Apple in mobile advertising leadership; X is the platform of vice ads

2 mins read

AI-generated UGC is 60-70% awesome, 30-40% meh

5 mins read

Mobile game ad creative that crushes: the 2-second rule, 5% insanity, and more

6 mins read

Why France fined Apple $162M over ATT … and how app tracking transparency might change globally

5 mins read

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