Mobile App Terminology

Mobile Geofencing

What is mobile geofencing?

Mobile geofencing is location-based technology that creates a virtual boundary around a particular real-world location, for example a city or neighborhood. It’s typically read by apps on smartphones using GPS or Bluetooth.

Mobile geofencing-aware applications can detect when a mobile device enters or exits this boundary, and can be used to trigger actions such as in-app notifications and messages, or enable certain geo-specific functionality.

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How is mobile geofencing used by marketers?

Mobile geofencing has a number of use cases for marketers such as sending push notifications for particular geographic locations. Aside from notifications, retail stores can use mobile geofencing to send personalized promotions to their customers as they enter a particular location, for example if they’re within a certain distance from the store.

A few examples of mobile geofencing use cases include increasing foot traffic to a physical retail location by triggering notifications to nearby users, improving the customer experience by offering promotions to users within a particular region, and so on. 

As Buildfire highlights:

Through geofencing, you’re able to trigger instant messages that pique a customer’s interest and nudges them to come check out the latest deals in your store. Remember that 90% of SMS are read within 3 minutes — so, geofencing campaigns help consumers make informed and instant decisions.

One of the key benefits of using mobile geofencing is the ability to deliver push notifications to the right people at the right time. For example, a new fast food location could send a coupon for a free drink voucher as they walk by the restaurant.

Despite the capabilities of mobile geofencing, it’s important for marketers to consider the privacy of users and avoid over-using the technology and either annoying or oversaturating users with notifications if used too excessively. In addition, there are a number of legal and data privacy considerations when it comes to mobile geofencing, so it’s key to ensure any data collected from a campaign is handled correctly in compliance with local laws and regulations.

That being said, mobile geofencing offers a variety of opportunities for marketers to reach and engage with their targeted audience in a relevant and personalized way. In short, mobile geofencing can be used to drive more awareness, increase sales, and build customer loyalty.

How does Singular measure mobile geofencing data?

As a leader in marketing analytics and mobile attribution, Singular enables marketers to monitor and analyze the performance of their mobile geofencing campaigns. After you’ve created a mobile geofencing campaign, Singular saves time by collecting and aggregating relevant data. 

This data can then be used to drive more efficiency, cut costs, and drive faster decision-making by eliminating the need for manually managing data pipelines. In addition to data management, Singular provides unrivaled ROI insights to understand and improve the overall performance of your mobile geofencing marketing efforts.

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