Glossary
Mobile App Terminology

Marketing data collection


What is marketing data collection?

Marketing data collection is another term that sounds simple but can actually be very complex. At root, it’s simply the collection of data from all your marketing efforts, campaigns, partners, and projects. In operation, it’s an attempt to unify all your marketing data in a single place.

That means you need to normalize and standardize data. You often need to collect it from dozens or even hundreds of sources. You need to ingest it in almost any form: CSV, databases, ETL, web dashboards, APIs, PDF documents, and more.

And you need to do it all while maintaining the highest standards of accuracy, granularity, safety, privacy, and security.

Singular is unsurpassed in the number and variety of data connectors we offer and marketing/advertising partners we connect with to unify your marketing data and expose a complete view of your performance.

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