Glossary
Mobile App Terminology

Private Cloud


What is a Private Cloud?

A private cloud is a cloud infrastructure or computing environment that provides software services to a single or dedicated organization. Sometimes referred to as a Private Cloud Instance, private cloud environments are born out of necessity; the need for more strict privacy and security initiatives that require the separation of data at rest, in transit, and in use.

What is Singular’s Private Cloud?

In a modern, privacy-focused, marketing measurement system, enterprises need an environment which alleviates privacy concerns yet provides all the necessary functionality for measurement and attribution.  Singular’s Private Cloud is the only complete mobile and web measurement and attribution solution that runs on a dedicated cloud environment. Singular Private Cloud leverages   technologies, allowing marketers to maintain ownership and control over sensitive data which may include PII and first-party data. Marketers can run analysis within the environment, while data is encrypted and isolated, which protects the end-user interests, enables collaboration with partners, and powers marketing growth goals while preserving user privacy. Dynamic governance rules control what data leaves and enters the environment, giving the marketer and data partners (such as ad networks) alike peace of mind that sensitive user data is always secure.

 

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How does the Singular Private Cloud leverage Data Clean Room Technology?

Data Clean Room technology allows multiple parties to securely collaborate and share data within the dedicated environment of the Singular Private Cloud. Marketers can share and match their first party data with partner data, enabling deeper marketing insights and optimizations. Marketers can leverage the dynamic data rules to completely control who can access their data and which data sets should be accessible.

Privacy-first frameworks like SKAdnetwork and regulations like GDPR, COPPA, and CCPA also create the need for governance and complex data heuristics to ensure compliance with regulatory requirements. The Singular Private Cloud manages these regulatory needs and streamlines compliance for marketers and dev teams.

Singular sits at the intersection of multiple data sets, policy constraints, and privacy requirements that MMP’s (mobile measurement partners) need to accommodate. This naturally positions Singular to invest and double down on data clean room technology to provide marketers and their partners alike with secure data environments that empower all parties and still puts users first. The Singular Private Cloud balances data control and ownership, user privacy, and optimization KPIs.

Looking for a secure, privacy-preserving solution for your growth stack?

Talk to a Singular expert today

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