Mobile App Terminology

Data warehouse

What is a data warehouse?

A data warehouse is a centralized repository of data that is used for reporting, analysis, and other company workflows. Data warehouses can be used for a wide range of applications, including tracking marketing initiations, customer relationship management (CRM), purchases, activity, and so on. Data warehouses are powerful tools that are also designed to support more complex queries and data analysis to gain insights into a company’s operations, customers, and marketing initiatives.

How to drive data value?

Having a marketing-focused ETL makes all the difference …

How do marketers use data warehouses?

While data warehouses can be used by many different business segments, marketers can make use of them to gain insights into their various marketing campaigns. GIven that each campaign often has so much related data around customer and user interactions, conversions, and so on, these data warehouses are highly valuable when paired with the right data analysis tools.

Specifically, a few key use cases of data warehouses for marketers include:

  • Reporting & analysis: Data warehouses are primarily used to store marketing-related data that can be structured for reporting and analysis. By providing a centralized location for data from various sources, data warehouses enable marketers and businesses to gain insights from their campaigns and make more data-driven decisions.
  • Data integrations: Data warehouses can also be used for integrations with third-party tools in which businesses combine data from various sources into a single repository. This also ensures data consistency and accuracy across multiple marketing channels, for example.

Although data warehouses hold the potential to help companies make better decisions, they can often be somewhat complex and challenging to manage without the right tools.

How does Singular work with data warehouses?

As a leader in marketing analytics and mobile attribution, Singular works with a number of data warehouses. In particular, as highlighted in our knowledge base, Singular can feed data directly into your data warehouse, storage service, or BI platform, where you can use your own BI and visualization tools to process and analyze the data. 

By setting up data destinations, you can get your Singular data pushed into your storage service or platform at regular intervals – without requiring any engineering work on your side to implement Singular’s Reporting API or process internal BI postbacks.

In the context of a marketing ETL, Singular can automatically capture and transfer all your marketing data to your data warehouse, without a single line of code. This not only saves time collecting and aggregating user-level data, but also drives efficiency when it comes to fast decision-making.

In conclusion, Singular enables marketers to cut costs related to data warehouses with minimal maintenance requirements, eliminating the expense and need for human resources dedicated to pipeline management.

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