India’s festive season is upon us, and it’s the busiest shopping season of the year. Starting in late August with Ganesh Chaturthi and continuing with Navratri & Durga Puja in September, the festive season reaches…
Mobile gaming CTR is out of control. Overall click-through rate in mobile advertising was up 5.6% globally in Q2, as measured by Singular. But that’s not the story. The story is that CTR is only…
Ad spend is significantly up in the new Singular Quarterly Trends Report for Q2 2025, but not for the Shopping category in the United States, where we’re seeing a massive slump that correlates with the…
Today’s mobile marketers know that creatives aren’t just part of the equation; it is the equation. As traditional targeting methods decline due to privacy and data limitations, creative optimization is one of the last levers…
April 23, 2025 — San Francisco, CA — Today Singular released the 2025 Singular ROI Index, the most comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report reflects tens of billions…
We’re extremely excited to announce our new proprietary measurement methodology: Unified Measurement. Available today, this method is superior to every other approach available from any MMP and provides a serious competitive advantage to Singular customers.…
