Analytics

Large-scale multi-touch attribution analysis reveals 50% higher ROAS on Meta

If last-touch attribution were a witness in a courtroom, it would confidently raise its hand and say, “I was there at the end.” That testimony, though accurate, is also incomplete. Last-touch attribution has long been…

Analytics

Advanced assists and multi-touch attribution: unlock true channel value with Singular

From fragmented journeys to actionable insights Today’s marketers operate across a fragmented ecosystem, balancing multiple networks, ad formats, and platforms. Some channels have high overlap while others provide unique audiences or inventory, but last-touch attribution…

AI

Singular AI: where data meets action

At Singular, we’ve always believed data should work for marketers, not the other way around. The rise of AI gives us a chance to turn fragmented information into true intelligence, to connect every decision back…

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News & trends

Large-scale multi-touch attribution analysis reveals 50% higher ROAS on Meta

5 mins read
Blog

Validate PayPal Ads across the funnel with Singular

2 mins read
Blog

Stop guessing, start proving: Why Singular Incrementality is more than just another analytics tool

3 mins read

Stay up to date on the latest happenings in digital marketing

Blog

Advanced assists and multi-touch attribution: unlock true channel value with Singular

2 mins read
Product Updates

Singular’s enhanced integration with Amazon Ads is now live in open-beta for customers via Android

2 mins read
Product Updates

TikTok iOS real-time reporting is here (and it runs on Singular)

2 mins read
Blog

Singular AI: where data meets action

3 mins read
Blog

AI and conversational interfaces are becoming new measurement frontiers

3 mins read
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