Omnichannel measurement
Measure what truly drives growth across every channel and device, with the most accurate, granular ROI analytics in the market.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
True ROI across every screen, channel, and device.
Cost data plus best-in-class cross-device attribution, combined into one source of truth your whole team can defend.
See the full user journey
Cross-platform attribution across mobile, web, CTV, PC, and console.
Get more visibility on iOS
35-day SKAN cohorts, modeled metrics, and revenue decoding deliver 5x more post-install signal than anyone else.
Make creative a measurable lever
AI-powered tagging, clustering, and pattern detection through Creative IQ. Surface what’s working, fast.
Report at any granularity
ROI and ROAS down to the creative, keyword, and cohort level, with custom metrics, dimensions, and pivot tables.
Know what each channel actually adds
Multi-touch attribution and incrementality testing as complementary lenses, not competing ones.
Catch what matters automatically
Insights and alerts surface trends and anomalies in the background, so the signal finds your team instead of the other way around.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
Solutions for today’s marketing and analytics teams
The end-to-end attribution and analytics platform for driving faster growth with smarter ROl insights, powered by AI
Cross-DEvice ATtribution
Measure every screen and device
Mobile, web, CTV, PC, and console. Singular stitches the full user journey across platforms and devices, with feature parity across SDK, S2S, and hybrid integration methods.
PRIVACY-SAFE iOS
Win on iOS with 35-day SKAN cohorts
Five times more post-install visibility than competitors. Apple chose Singular as their attribution vendor for SKAdNetwork, so you get modeled metrics, decoded events, and a unified iOS view.
MULTI-TOUCH & Assists
Credit every touch that matters
Assists, overlaps, and contribution weighting, including MTA on mobile, where competitors are still catching up. See which touchpoints actually influenced each conversion.
CREATIVE IQ
Find your winning creative, faster
AI auto-tags every asset across 17 standard dimensions, clusters by visual element, and surfaces the patterns that drive performance. Save 20+ hours a month on manual creative tagging.
REPORTING
Granular ROI in one workspace
Pre-configured reports plus custom metrics, dimensions, and pivot tables. Drill from portfolio-level ROAS to creative-level performance without leaving the view.
INSIGHT & ALERTS
Let the signal find you
Automated trend detection and threshold-based alerts surface what’s changing, so your team spends time deciding, not digging.
EXPLORE ALL SOLUTIONS
Measure every step across mobile, web, CTV and PC & console
Measure growth across every channel, platform and device, with the most accurate, granular ROI analytics in the market.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Omnichannel measurement FAQ
Omnichannel measurement is the practice of tracking marketing performance across every channel and device a user touches: mobile, web, CTV, PC, and console. It matters because users no longer convert in one place. Specifically, a customer might see an ad on CTV, research on desktop, install on mobile, and convert weeks later through a different channel. Without omnichannel measurement, marketers underweight the channels that drive discovery and overcredit the ones that close. As a result, Singular ties every touchpoint into one ROI view across screens, channels, and devices.
Singular stitches user journeys across every platform a campaign touches, with feature parity across SDK, S2S, and hybrid integration methods. Specifically, identity matching combines deterministic IDs (publisher accounts, hashed email, advertiser-supplied IDs) with modeled identity to keep cross-platform paths whole even when consent or platform restrictions break the chain. As a result, marketers see the full journey, from CTV impression to web research to mobile install to in-app conversion, in one cohort view.
Singular delivers full SKAN 4.0 support with 35-day cohort windows, custom conversion value mapping, postback analytics, fine and coarse value modeling, and revenue decoding. As a result, marketers get roughly 5x more post-install signal than competing implementations. In addition, Apple selected Singular as an attribution vendor for SKAdNetwork, so the modeled metrics, decoded events, and unified iOS view reflect a partnership built directly with the platform.
Creative IQ uses AI to auto-tag every creative asset across 17 standard dimensions, cluster creatives by visual element, and surface the patterns that drive performance. Specifically, the system identifies which hooks, characters, formats, and concepts deliver the highest ROAS, without analysts manually tagging each asset. As a result, creative teams save 20+ hours a month and find winning creative faster than with manual reporting workflows.
Most measurement tools force marketers to pick between MTA and incrementality. In contrast, Singular treats them as complementary lenses. Specifically, MTA shows which touchpoints influenced each conversion through assists, overlaps, and contribution weighting (including MTA on mobile, where most competitors are still catching up). Incrementality testing then validates which channels actually drive lift versus which would have converted anyway. As a result, marketers know both who to credit and what’s truly causal in one platform.
Singular reports ROI and ROAS down to the creative, keyword, and cohort level, with custom metrics, custom dimensions, and pivot tables built in. Specifically, marketers can drill from portfolio-level ROAS to a single creative variant’s payback curve without leaving the view. In addition, automated insights and threshold-based alerts surface trends and anomalies in the background, so the signal finds the team instead of the team digging for it.