Web to app
Turn your website into a measurable app acquisition channel. Run web campaigns that drive app installs, keep attribution intact across the handoff, and measure the full journey from first web click to in-app revenue.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
The bridge from web campaigns to app growth
Singular connects your web traffic, landing pages, and mobile app into one attributed journey, so installs driven by web campaigns are never miscounted as organic and every web dollar is tied back to app ROI.
Attribute web campaigns to app installs
Track users from a web ad through your landing page and into the app, with the install credited to the campaign that started the journey.
Carry attribution across the handoff
Web-to-App Forwarding automatically passes UTM and campaign parameters from your web campaigns into your app store links, so source data survives the transition.
Feed signals back to ad networks
Singular captures web click IDs and forwards install and post-install events to partner Conversion APIs, giving networks like Meta and Google the signals they need to optimize your web campaigns.
Route every visitor to the right screen
Deep linking opens the app for existing users. Deferred deep linking carries new users through the app store and into the exact destination you configured.
Support every web-to-app flow
Run landing page funnels, direct-to-store campaigns, or desktop journeys with QR handoff. Singular measures each flow with the same attribution depth.
Measure true web-to-app ROI
Installs, re-engagements, and downstream revenue from web campaigns appear in your standard Singular reports, with web cost data alongside for full ROAS.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
Web-to-app measurement built for growth teams, not workarounds
Every piece of the web-to-app journey is attributed, optimizable, and reported alongside the rest of your marketing.
Omnichannel Measurement
No more installs miscounted as organic
Web-to-app journeys involve two clicks: one to your site, one to the store. Without forwarding, the install loses its source. Singular preserves campaign parameters end to end, so credit lands where it belongs.
Activation
Optimize web campaigns with app outcomes
Singular forwards web click IDs and post-install events to ad network Conversion APIs. Networks see which web clicks became valuable app users and optimize delivery accordingly.
Omnichannel Measurement
Own the funnel before the install
Landing pages are inventory you fully control: richer storytelling, better onboarding, and your own data collection. Singular’s Web SDK tracks the visit, and the CTA carries users into the app with attribution intact.
CUSTOMER EXPERIENCE
Skip the landing page when speed wins
For campaigns where fewer steps convert better, send users from a web ad straight to the app store. Singular attributes the install directly to the link click, partner click IDs included.
CUSTOMER EXPERIENCE
Continuity from web page to in-app screen
Users who tap a product on your mobile site land on that same product in your app. New users get there too, with deferred deep linking restoring context on first open.
Omnichannel Measurement
Web and app performance in one view
Web campaign cost, installs, cohorted revenue, and retention sit side by side in Singular reports, so you can compare web-to-app against every other acquisition channel.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Web to app FAQ
Web-to-app is the practice of acquiring app users through web channels: web ads, landing pages, your mobile site, and desktop experiences. It matters because web inventory reaches audiences your in-app campaigns don’t, often at lower cost, and landing pages give you full control over the story you tell before the install.
The catch has always been measurement. The journey crosses from browser to app store to app, and attribution breaks at each handoff without the right infrastructure. Singular closes those gaps so web becomes a channel you can scale with confidence, not a black box.
Singular’s Web SDK tracks the visit to your site or landing page, including the campaign that drove it. Web-to-App Forwarding then passes UTM and campaign parameters into the link behind your call to action, so when the user installs and opens the app, the install is attributed to the original web source.
Without forwarding, installs from your website are grouped under a generic mobile web to app source, hiding actual campaign performance. With it, reports show the original source, campaign, and creative from your UTM parameters, and captured parameters are preserved in the passthrough column of user-level exports for granular analysis.
Yes. If your campaign converts better without a landing page step, you can use a Singular Link as the campaign destination and send users directly to the store. Singular attributes the install to the link click, including partner click IDs for Conversion API forwarding.
Many teams run both flows: direct-to-store for high-intent placements, landing page funnels where users need more context before installing. Singular measures both with the same depth.
Singular captures web click IDs at the moment of the click and forwards them, along with install and post-install conversion events, to ad network Conversion APIs. This gives platforms like Meta and Google the outcome signals they need to find more users like your best app users.
Additional attributes, such as hashed identifiers, can also be shared to improve match rates and partner attribution accuracy.
Yes. Singular Links power the full journey. Users who already have the app are deep linked directly to the in-app destination you specify. New users are routed through the app store, and deferred deep linking restores their intended destination and campaign context on first open.
That continuity matters: a user who tapped a specific product, offer, or piece of content on the web should land on exactly that in the app, not a generic home screen.
Desktop is part of the web-to-app story. Singular supports desktop-to-app journeys with QR code handoff: display a code on your desktop site, landing page, or webinar screen, and users scan to move to mobile with attribution preserved back to the originating campaign.
Combined with Singular’s cross-device attribution, this means a journey that starts on a desktop browser and ends in your mobile app is measured as one journey, not two disconnected sessions.