The first AI-native ad channel just got measurement: ChatGPT Ads Conversions API in Extract by Singular

What’s inside?

• The new channel marketers can’t measure with old tools
• What Singular shipped in Extract: Reporting + Conversions APIs
• Why it matters for your stack
• How it works
• What early customers are seeing
• How to get started

ChatGPT Ads Manager is here

For the first time, marketers can buy ads inside the world’s most-used AI assistant. With OpenAI’s launch of self-serve Ads Manager, CPC bidding, a measurement pixel, and a Conversions API [CAPI], ChatGPT has gone from controlled pilot to a real performance channel in a matter of months.

The harder questions: how do you actually know how your ChatGPT campaigns are performing? How do you make them work better over time?

ChatGPT is now another ad platform, like Google, TikTok, or Meta, with cost and performance data flowing automatically into your platform of record, and clean conversion signal flowing back to OpenAI to power its bidding algorithms.

That’s what Singular has built. We’re the first mobile measurement partner to ship a full integration with OpenAI’s ChatGPT Ads platform, and it’s live for every Singular customer today.

ChatGPT is the first genuinely new ad channel in years, and it’s emerging right as AI is reshaping how every buy-side algorithm makes decisions. We’re proud that Singular customers are the first to seamlessly integrate their conversions for maximal performance and analyze their ChatGPT performance metrics directly in their BI. The advertisers who win in this new channel will be the ones who can both measure ChatGPT performance alongside every other channel and feed clean, structured conversion signal back into OpenAI’s system from day one. That’s exactly what we built.

Eran Friedman

CTO & Co-Founder

What Singular has built

Two integrations, both available now:

• Automated spend and performance reporting from ChatGPT Ads. Granular spend, impression, click flowing into Singular alongside every other channel you measure, broken out at the account, campaign, ad group, and ad level.
• Automated Conversions API for ChatGPT Ads. Send conversion events from your BI stack or data warehouse (powered by Singular), to OpenAI to power CPC optimization and tighten the feedback loop between spend and outcome.

Together, they close the loop: clean data in, clean signal out, all in one platform.

Why this matters for your stack

ChatGPT is a categorically new ad environment, and advertisers naturally want to start advertising on ChatGPT. Users arrive with explicit intent, comparing options, weighing tradeoffs, and deciding what to do next. That’s why OpenAI’s shift to CPC matters. It’s also why early benchmark data suggests why advertisers can’t afford to fly blind on this channel.

For growth teams running cross-channel, the stakes are sharper. Every new channel that lands outside your measurement stack is a hidden tax on growth. You can’t compare ROAS. You can’t trust the numbers in your weekly review. And AI-driven optimization on the buy side, including OpenAI’s own bidding algorithms, only works as well as the signal you feed back into it. Bad data in, bad decisions out, at speed.

Here’s what each stakeholder gets:

• For marketing leaders: ChatGPT spend, performance, and outcomes appear in the same reports as Meta, Google, TikTok, AppLovin, and every other channel. True ROI, not partial.
• For UA and performance teams: Granular, cohorted reporting on ChatGPT campaigns with the same depth you expect from every other source in Singular.
• For data and BI teams: Clean, normalized data flows into your warehouse via ETL alongside the rest of your marketing stack. No bolt-on dashboards. No separate pipeline. And when your team is ready to send conversion events back to ChatGPT, you can do it straight from the warehouse.
• For OpenAI’s algorithms: Higher-fidelity conversion signal via CAPI, which means better bidding decisions, better relevance, and better performance over time.

How it works

Key capabilities

• Cost and performance reporting at full granularity. Impressions, clicks, spend, CTR, average CPC and average CPM, exposed at account, campaign, ad group, and ad levels via OpenAI’s reporting API and normalized into Singular’s schema.
• Conversions API from attribution. Singular-attributed conversion events flow to OpenAI in real time, mapped to OpenAI’s event taxonomy, the same way you already send events to Meta and Google CAPIs.
• Conversions API from your warehouse or BI. Push first-party conversion events from your BI stack or data warehouse through Singular to OpenAI. Useful for offline conversions, downstream LTV events, or any signal that lives outside Singular but matters for OpenAI’s optimization.
• Unified cross-channel ROI. Because ChatGPT’s spend lands in the same schema as your other 1,000+ cost sources. Additionally, this includes ROAS, eCPI, and LTV reporting work the moment you connect the integration. No new dashboards. No manual reconciliation.

Both paths respect OpenAI’s privacy model. Aggregated, attributed performance data flows back to optimize delivery.

How to get started

For full implementation steps, event mapping guidance, and configuration details, see the Extract help center.

If you’re already a Singular customer you can enable OpenAI Conversion API using Extract’s reverse ETL feature. With revers ETL you can send server-side conversion events directly from your warehouse to OpenAI Ads.

Setting up the OpenAI Ads Conversions API connection in Extract

Make sure your ChatGPT ad account is active

Confirm your ChatGPT Ads Manager account is active and your campaigns are running. You’ll need your API key and Pixel ID.

Setup your destination

Log into Extract data destinations from the Singular platform and go to Extract’s Catalog.

• Add OpenAI Ads Conversions API as a reverse ETL destination.
• Add your Conversions API key and your Pixel ID 

Configure your source

Configure your warehouse source [Redshift, BigQuery, Snowflake, etc.] and define the event data you want to be sent

Create your connection

Go to Connections and “Add New Connection.” Select the source you just configured and select the OpenAI Ads Conversions API destination you created.

Configure your sync frequency.

Map your data

Go to the Streams tab and map your dataset fields.

The bigger picture

Every measurement era is defined by the channels that emerge inside it. SKAdNetwork reshaped iOS measurement. CTV reshaped cross-device. Conversational AI is the next one, and it’s moving faster than either of them did.

Singular’s job is to make sure every new channel, every new signal, and every new optimization surface is available to advertisers the moment it matters, in the same platform of record they already trust. ChatGPT cost reporting and CAPI are the latest examples. They won’t be the last.

Not a Singular customer yet? Book a demo

FAQs

How does CTV attribution work alongside my mobile and web channels?

Universal Ads installs are attributed by the same cross-platform attribution engine that handles every other channel in your account, using your existing attribution windows. Fraud prevention runs before installs land in your reports, and CTV-driven installs are organized into cohorts using the same logic as the rest of your acquisition data. That means you can compare install volume from Universal Ads against Meta, Google, or any other source in one view, on a like-for-like basis.

What metrics and data are available at launch?

At launch, you’ll see installs attributed by Advanced CTV Measurement, delivery metrics (impressions, creative data, campaign data), and Universal Ads as a reportable source alongside every other channel in your Singular dashboard. Cost data, creative performance, and install behavior all surface in the same reports, dashboards, and ETL pipelines your team already uses. No new UI to learn.

Do I need a new SDK or any additional implementation to measure Universal Ads campaigns?

No. Advanced CTV Measurement uses the same Singular SDK and attribution engine you’ve already deployed for mobile, web, and PC/console. To activate Universal Ads, create a CTV-to-Mobile tracking link in Singular, append it to your App Promotion campaign in Universal Ads, and installs flow into your existing reports. There’s no parallel pipeline to maintain and no second source of truth to reconcile.

I’m already a Singular customer. How do I turn this on?

Talk to your CSM to enable Advanced CTV Measurement for Universal Ads on your account. Once activated, you can generate the CTV-to-Mobile tracking link directly in Singular and attach it to your Universal Ads campaign. If you’re not yet a Singular customer, book a demo to see how Advanced CTV Measurement fits into the broader omni-channel attribution stack.