Smart banners
Use Singular Smart Banners to turn every mobile web visitor into a potential app user. Design, deploy, and measure web-to-app banners to drive installs and tie every conversion back to ROI.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
The web-to-app bridge built for modern growth teams
Singular Smart Banners convert mobile web traffic into app users with the right message, the right destination, and full attribution back to your marketing spend.
Capture mobile web traffic before they bounce
Show contextual banners that move web visitors into your app at the moment of highest intent.
Send users exactly where they need to go
Deep linking and deferred deep linking route every user, new or returning, to the right screen with the right context.
Customize without engineering
Configure creative, copy, CTAs, placement, and activation rules through the Singular platform, not a sprint cycle.
Promote different apps from one site
Run banners for multiple apps on the same domain, with custom routing per page or per user segment.
See the source behind every install
Track which ad network drove the web visit that led to the banner click that led to the app install, all in one report.
Prove ROI per banner
The only solution that joins web-to-app journey data with mobile cost data, so every banner has a measurable return.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
Everything you need to convert web traffic into app users
Design, deploy, target, and measure mobile web-to-app banners from a single platform.
Customer Experience
Build banners that match your brand
Customize logo, title, CTA button, and placement, with full custom CSS support for teams that want pixel-level control. Match every banner to the look and feel of your brand without engineering involvement.
Customer Experience
Land users on the right screen
Singular Banners use the deep linking and deferred deep linking capabilities of Singular Links automatically. New users get routed through the app store and into the right screen on first open. Returning users go directly to the destination with full context.
Customer Experience
Show the right banner to the right user
Configure which URLs trigger which banners, target by device (iOS or Android, phone or tablet), and run different campaigns on different pages. One website can power multiple banner experiences.
Customer Experience
Promote multiple apps from one site
Configure custom links, deep links, and deferred deep links per banner and send users to different apps in your portfolio. Ideal for publishers, app studios, and brands managing multiple consumer experiences.
Customer Experience
Trace every install back to its source
Connect web-to-app installs back to the ad network that drove the original web visit. The Source dimension shows up alongside Banner Name in every report, so you can see which paid channels are filling your funnel.
Customer Experience
Measure every banner like a campaign
The Banner Name dimension appears across Singular reports, so installs, conversions, and ROI roll up per banner. Compare banner performance side by side, identify your winners, and scale the journeys that work.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Smart Banners FAQ
Singular Smart Banners are mobile web banners that convert your website visitors into app users by promoting your app at the right moment with the right context.
The marketing value is straightforward: every visitor who lands on your mobile site is a potential app install you’ve already paid to acquire, and Smart Banners turn that traffic into measurable app conversions instead of letting it leak away.
They’re designed, deployed, and managed entirely through the Singular platform, which means your marketing team can launch and iterate without engineering tickets.
Yes, extensively. You can customize the banner logo and title, the call-to-action button design and behavior, and the overall placement on the page. For teams that want full design control, custom CSS support lets you match the banner to your brand standards down to the pixel.
Activation rules let you control which URLs the banner appears on and which devices it targets. The result is banners that feel native to your site rather than tacked on.
Smart Banners use Singular Links’ deep linking and deferred deep linking capabilities automatically. For users who already have your app installed, the banner opens the app and lands them on the exact screen you specify.
For users without the app, the banner sends them to the app store, and on first open the deferred deep link takes them straight to the original destination with full context preserved. The same banner handles both scenarios, so you don’t have to maintain separate experiences for new and returning users.
Yes. When you configure a banner in the Singular platform, you can set custom links, deep links, and deferred deep links to route users to any app you want, not just the parent app under which the banner was created.
This is especially useful for publishers, app portfolios, and brands managing multiple consumer apps from a shared web property. You can run banners promoting different apps on different pages, or surface different app options to different audience segments.
Enable ad network attribution by configuring the Web SDK with web-to-app support, and Singular will track the source that sent the user to your website in the first place.
That source then flows through to the banner click and the resulting app install, so your reports show the full chain from paid channel to web visit to banner click to install. If a user arrived organically and then clicked the banner, the source is reported as “Organic banner,” giving you a clear view of paid versus organic banner performance.
Once Smart Banners are enabled, a new Banner Name dimension appears across Singular reports alongside your standard performance data. Add it to any report to see installs, conversions, and downstream KPIs broken out per banner.
Combined with the Source dimension, you can see which combinations of paid channels and banner creatives are driving the highest-quality app users. And because Smart Banners data is joined with mobile cost data inside Singular, you get full ROI per banner, not just click counts. This is the only platform that closes the web-to-app loop with cost data attached.