Social to app
Organic posts, bio links, creator content, and shares drive real app growth, but most of it goes unmeasured. Singular turns every social touchpoint into an attributed, deep-linked path into your app.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
Every post, bio link, and creator, measured
Singular Links make owned and earned social a trackable channel: followers move from feed to the right in-app screen, attribution survives in-app browsers, and every creator and post is measured down to installs and revenue.
Attribute organic social like a campaign
Create Custom Source links for posts, profiles, and bio links, so installs from owned social are credited to the channel instead of disappearing into organic.
Measure influencer and creator programs
Give each creator, post, or placement its own parameterized link and measure installs, conversions, and ROI at the individual creator level.
Keep attribution intact in in-app browsers
In-app browsers in apps like Facebook, Instagram, and TikTok can disrupt attribution when users jump to the native browser. Singular’s tracking link formats are built to preserve it.
Deep link followers to the right screen
Users who already have your app open directly to the product, offer, or content the post promoted, not a generic home screen.
Convert new followers with deferred deep linking
New users are routed through the app store and land on the intended destination on first open, with the original social context preserved.
Report social alongside every channel
Installs and conversions from organic social, creators, and shares flow into standard Singular reports next to paid media, so you see the full picture.
Smarter Insights.
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MARKETING TOOLKIT
A social-to-app system for owned, earned, and creator channels
Every link you share on social is branded, attributable, and built to deliver users to the right destination in your app.
Omnichannel Measurement
Make bio links and posts accountable
Generate Singular Links for any self-owned social placement: bio links, post links, stories, community posts. Each one carries campaign parameters, so you know exactly which placements drive installs.
Omnichannel Measurement
Pay creators on performance you can verify
Assign each influencer a unique link with creator-level parameters. Measure installs, in-app conversions, and cohorted revenue per creator, and double down on the partnerships that actually convert.
Customer Experience
Attribution that holds inside the feed
Social in-app browsers can break deep links and attribution as users move between web views and native browsers. Singular provides link formats, landing page patterns, and force redirect options that capture the click and keep the journey measured.
Customer Experience
From the post to the product
A follower who taps a link about a specific item, offer, or piece of content lands on exactly that in your app. Context carries through, which is what turns social interest into conversion.
Omnichannel Measurement
Turn your users into a social channel
Measure user-to-user sharing and referral programs with attributed links, so growth driven by your own community is visible, rewarded, and optimized like any other source.
Customer Experience
Links that carry your name, not ours
Share links on a custom branded domain instead of a generic short link. Branded links build trust in feeds, captions, and bios, and they’re fully supported across Singular Links functionality.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Social to app FAQ
Create a Custom Source link in Singular for each social placement you want to measure: a bio link, a specific post, a story, or a community share. When users click and install, the install is attributed to that link with all the parameters you configured.
This turns owned social from an unmeasured bucket of organic installs into a channel with real performance data: which platforms, profiles, and posts actually drive users worth acquiring.
Yes. Generate a unique Singular Link per creator, post, or placement and use link parameters to encode the creator name, campaign, and content. Every install, conversion, and downstream revenue event is then attributable at that level of granularity.
That’s the foundation for performance-based creator programs: you can compare creators on cohorted ROAS and retention, not just reach and engagement screenshots.
Apps like Facebook, Instagram, and TikTok open links in their own in-app browsers, and some social apps intentionally limit deep links that try to take users out of the app. Moving from that web view to the device’s native browser can also change identifiers mid-journey, causing attribution loss through browser context switching.
Singular provides documented patterns for these environments: tracking link formats for major networks that capture the click before the in-app browser redirection, landing pages where platforms restrict direct deep links, and a force redirect option for cases where iOS Universal Links can’t fire. The result is social journeys that stay measured instead of leaking into organic.
Yes, with channel-specific behavior. Singular Links support deep linking on social and messaging channels, and Singular documents exactly how each environment behaves: some, like WhatsApp and iOS Mail, deep link directly, while others, like Facebook feed posts and X, deliver the deep link reliably through a landing page step.
Deferred deep linking is configured on the link itself, so new users are routed through the app store and land on the configured destination on first open. Singular’s Help Center includes a per-channel support matrix, so you can plan each placement knowing exactly how it will behave.
Paid social campaigns on self-attributing networks like Meta and TikTok are measured through Singular’s direct partner integrations rather than tracking links. That covers your paid media.
Social-to-app covers everything else: organic posts, bio links, creator and influencer programs, community shares, and referrals. Together they give you a complete view of social’s contribution to app growth, paid and owned, in one reporting layer.
Yes. Singular supports custom branded domains, so links in your bios, captions, and posts carry your brand’s name instead of a generic short link domain.
Branded links earn more trust and more clicks in social environments where users are wary of opaque URLs, and they retain the full attribution, deep linking, and reporting capabilities of standard Singular Links.