Singular and Roku partner to drive CTV performance at scale.

Singular’s integration for Roku. See exactly what your CTV campaigns drive

You already know how CTV ads works. Someone sees your ad on their TV, they pick up their phone, and then they install your app. The challenge? Most measurement setups lose the thread the moment the ad ends, so CTV budgets are still being defended with gut feel instead of data. Singular is aiming to close that gap, and are partnering with industry leaders to do so.

Singular recently integrated with Roku, the #1 TV streaming platform in the U.S. by hours streamed, with nearly 50% of all TV streaming in the U.S. happening on a Roku device, to bring CTV scale and quality to your data, helping you prove real CTV value. In Singular, Roku campaigns show up like any other channel: measured, comparable, unbiased, and defendable. 

In Roku Ads Manager, your app data will unlock customer audience targeting on CTV, real time optimization towards your goal, and in-platform attribution for speedy analysis of your buy.

“Marketers today need to follow the consumer’s journey across a dense and fragmented landscape, synthesizing various touch points across channels and actions. As consumer streaming habits’ increase, so too does the need to accurately measure the impact of CTV,” said Dan Lapinski, Head of Product Commercialization, Roku Ads Manager. “Roku and Singular’s partnership illuminates this multi-touch journey, which powers in-platform features like customer audiences and optimization. This all gives credence of CTV’s role in the performance marketing space“

What you get

Proof that your TV ads drive installs. Singular attributes back to your Roku campaigns, including impressions. Impression attribution matters because CTV impressions aren’t clickable, so the conversions happen after a view. If your measurement only counts last-click, it has been undercounting the value and impact of your CTV campaigns all along.

Numbers you can trust.
Singular checks every Roku conversion against your other channels before it lands in your reports, so nothing gets counted twice. Reporting is aggregated to respect Roku’s privacy rules, and the data stays clean, broken out by campaign, flight, and creative.

Roku true value side-by-side.
Roku spend and results live in the same dashboards as your mobile, web, and social campaigns. One view, one source of truth, so CTV’s value is clear from the outset.

Credit where CTV earned it.
TV ads often start a journey that another channel finishes, and last-touch reporting hands all the credit to that final click. Singular’s assists reporting shows where Roku influenced conversions along the way, so you can see the channel’s full contribution before deciding whether to scale.

CTV is exactly the kind of channel Singular was architected for. Users move across TV, mobile, and web in a single journey, and measurement that stops at one device gives marketers a distorted picture of what actually drives growth. Our integration with Roku brings one of the largest streaming platforms in the world into a unified, omnichannel view of performance, so teams can invest in, and see the impact of, CTV with the same confidence they have in mobile.

Eran Friedman

CTO & Co-Founder

Getting set up

Running on Roku, or thinking about it? Reach out to your Singular contact to learn more about the integration, or signup for free at ads.roku.com/signup.

First time Roku Ads Manager customers will also get ad credit to match their initial spend on the platform. Reach out to your Singular contact for more information on how to get started.

Not a Singular customer yet?

Roku is one piece of the picture. See how Singular’s CTV attribution connects the TV impression to the conversion that follows, then book a demo today to see what real unified, unbiased, omnichannel measurement can do for your business’s ROI.

FAQs

What does the Singular and Roku integration do?

The integration connects Roku Ads Manager campaigns to Singular’s omnichannel measurement. Roku campaign performance, including installs, re-engagement, and ROI, appears in Singular alongside your mobile, web, and social channels. It also flows Singular data back into Roku Ads Manager to power custom audience targeting, real-time optimization, and in-platform attribution.

How does Singular attribute installs to CTV ads?

Singular uses impression-based attribution. Since CTV ads aren’t clickable, conversions happen after a view: someone sees your ad on TV, then installs on their phone. Singular connects that view to the install, so CTV campaigns get credit that last-click measurement misses entirely.

Will Roku conversions get double-counted against my other channels?

No. Singular deduplicates every Roku conversion against all your other channels before it lands in reporting, so each install is credited once across your entire media mix.

How granular is Roku reporting in Singular?

Reporting is aggregated to comply with Roku’s privacy requirements, broken out by campaign, flight, and creative. You get the granularity needed to optimize without compromising user privacy.

Can I see when Roku assisted a conversion that another channel closed?

Yes. Singular’s assists reporting shows where Roku influenced conversions along the journey, even when another channel got the last touch. This gives you CTV’s full contribution before you decide whether to scale.

How do I get started?

If you’re already a Singular customer, reach out to your Singular contact or check the help center for setup steps. If you’re new to Roku Ads Manager, sign up at ads.roku.com/signup. First-time Roku Ads Manager customers get ad credit matching their initial spend.