Walmart Connect: retail media, measured like the rest of your mix

Singular’s integrated with Walmart Connect

Retail media is where a lot of ad budgets are heading, and Walmart Connect is one of the biggest reasons why. Walmart’s ad platform puts your campaigns in front of shoppers across Walmart.com, the Walmart app, and beyond, backed by first-party purchase data most channels can only dream about.

Until now, there was a catch for app marketers: you could spend on Walmart Connect, but you couldn’t see what it drove in the same place as the rest of your marketing. Singular’s Walmart Connect attribution integration fixes that. It’s live now.

Why this matters for you

Walmart Connect reaches an enormous, high-intent audience. Walmart reports about 90% of American households shop with them, which makes this one of the largest commerce audiences an advertiser can buy. And the platform keeps expanding, most recently with Walmart’s move to acquire CTV ad platform Vibe.co.

For food delivery, e-commerce, fintech, and any app whose customers overlap with Walmart shoppers, that’s a serious acquisition channel. But a channel you can’t measure is a channel you can’t scale with confidence.

What you get

Installs and re-engagement, attributed. Singular ties app installs and re-engagement back to your Walmart Connect campaigns, so you know what your retail campaigns actually deliver beyond the storefront.

Credit for views, not just clicks. The integration supports view-through attribution, capturing the shoppers who saw your ad and converted later without clicking. Skip that and you undercount the channel.

One view across your whole mix. Walmart Connect results land in the same Singular reports as your social, search, CTV, and everything else. Deduplicated, comparable, and ready for budget conversations. Setup is built to drop into workflows your team already runs.

Getting set up

Setup is easy and you can find the full walkthrough in our help center, or reach out to your Singular contact to help you get started.

Not a Singular customer yet? Book a demo

FAQs

What does the integration measure?

It attributes app installs and re-engagement back to your Walmart Connect campaigns, including view-through conversions where a shopper saw your ad and converted later without clicking. You see those results down to the in-app events that matter to your business, in the same reports as your other channels.

Do I need to change how I run my Walmart Connect campaigns?

No major changes. You generate tracking links in Singular and share them with your Walmart Connect campaign setup, and add the impression pixel if you want view-through attribution. From there, results flow into your Singular reporting automatically.

How does Walmart Connect appear next to my other channels?

Exactly like any other partner. Walmart Connect sits in the same dashboards and cohorts as your social, search, and CTV spend. Because Singular resolves attribution before aggregating, Walmart Connect conversions are deduplicated against every other channel, so nothing is counted twice and every channel is compared on the same terms.