Singular Blog: Insights on Attribution, Growth, and Analytics

CTV

Reddit, Moloco join Google, Meta, TikTok, Apple in mobile advertising leadership; X is the platform of vice ads

April 23, 2025 — San Francisco, CA — Today Singular released the 2025 Singular ROI Index, the most comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report reflects tens of billions…

Attribution

Singular’s iOS Unified Measurement boosts accuracy 31%, providing true organics, accurate CPIs, 35-day cohorts

We’re extremely excited to announce our new proprietary measurement methodology: Unified Measurement. Available today, this method is superior to every other approach available from any MMP and provides a serious competitive advantage to Singular customers.…

Growth

Singular ROI Index 2024: showcasing adtech leaders of the emerging privacy era

What can trillions of ad impressions, billions of clicks, and billions of installs tell you about the mobile ad ecosystem? They can tell you what ad networks are winning in the early stages of the…

Android Privacy Sandbox

Singular starts testing Android Privacy Sandbox

TLDR: Singular is now actively testing Android Privacy Sandbox with partners The Privacy Sandbox on Android is moving along quickly, and presents an opportunity to change how advertisers will target, measure, attribute, and generally approach…

Attribution

PC and console measurement: now live for all from Singular

Wouldn’t it be great to measure everything everywhere in one place, all at once, with a single tool? Welcome to Singular’s PC and Console Attribution and Analytics, now officially joining Singular’s existing solutions for mobile,…

Attribution

TikTok’s Advanced SAN integration in Singular: what you need to know

Knowledge is a good thing. So is accuracy. While both have been a little harder to come by in the mobile advertising space on iOS since App Tracking Transparency, Singular helps you claw back vital…

Attribution

Singular now supports Advanced AEM for Meta iOS app promotion campaigns

Better data generally equals better results. So we’re happy to be able to report that Singular is supporting Advanced AEM from Meta. Advanced AEM will give you a better data-driven understanding of the value of…

Reddit, Moloco join Google, Meta, TikTok, Apple in mobile advertising leadership; X is the platform of vice ads

Singular’s iOS Unified Measurement boosts accuracy 31%, providing true organics, accurate CPIs, 35-day cohorts

Singular ROI Index 2024: showcasing adtech leaders of the emerging privacy era

Singular starts testing Android Privacy Sandbox

PC and console measurement: now live for all from Singular

TikTok’s Advanced SAN integration in Singular: what you need to know

Singular now supports Advanced AEM for Meta iOS app promotion campaigns

Ad spend up, tariff impact in USA, global UA trends: The Q2 2025 Singular Quarterly Trends Report

Research: using 6+ ad networks correlates with higher ROI, lower CPI, higher retention

Brutal, flexible, global: How top marketers are unlocking outsized ROAS right now

Stay up to date on the latest happenings in digital marketing

Introducing Creative IQ: AI-powered insights for unstoppable creative growth

Taking iOS payments in-house? Here’s how to measure it with your MMP

Google’s Integrated Conversion Measurement opens a new chapter for mobile

How to get your Apple Ads SKAN postbacks (AKA Apple Search Ads SKAN postbacks)

Checklist: should you take iOS payments in-house?

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