Analytics Why last-touch attribution undervalues your best growth channels (and how Snapchat thinks about it) BY Amey Kulkarni Read more
Attribution The biggest mobile attribution challenges and how to solve them BY Amey Kulkarni Read more
Attribution Snapchat’s true ROAS: What multi-touch attribution reveals about Snapchat’s incremental impact BY Saadi Muslu Read more
Analytics Afterverse found TikTok’s true ROI was 2x higher. Singular’s MTA showed what last-touch missed. BY Matt Hyder Read more
Attribution Scaling iOS apps in 2026: what growth leaders say actually works BY Saadi Muslu Read more
Analytics Large-scale multi-touch attribution analysis reveals 50% higher ROAS on Meta BY Saadi Muslu Read more
Analytics Stop guessing, start proving: Why Singular Incrementality is more than just another analytics tool BY Matt Hyder Read more