Stay up to date on the latest happenings in digital marketing
Attribution

App marketing in India: so much growth, so much promise

BY Haley Smith
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Android Privacy Sandbox

GAID: What is a Google advertising ID?

BY Haley Smith
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Analytics

Media Mix Modeling (MMM) vs. Multi-Touch Attribution (MTA): Deep dive

BY Haley Smith
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Android Privacy Sandbox

Singular starts testing Android Privacy Sandbox

BY John Koetsier
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Attribution

Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there’s still a few big problems)

BY John Koetsier
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Attribution

SKAN 4 CV reset bug: No Singular SDK update needed

BY Omri Barak
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Attribution

Singular:新政之下,游戏出海如何利用营销数据分析指点迷津?

BY Rachel Rappaport
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Attribution

SKAN 4 inflection point: thanks to Meta we’re now entering the SKAN 4 era

BY John Koetsier
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Analytics

Singular MMM: Announcing the future of simple, automated, out-of-the-box media mix modeling

BY Kelsey Lee
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Analytics

Incrementality attribution: measuring true marketing impact

BY Saadi Muslu
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