SINGULAR FOR WEB3
Marketing measurement built for on-chain conversions
Web3 conversions happen on-chain. Connect ad spend to wallet IDs, NFT mints, and token transactions. See real ROI on every dollar, every drop, every campaign.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
Web3 conversions happen on-chain. Most measurement tools don’t.
Web3 marketers spend ad budget in fiat. However, conversions happen on-chain. Wallet connects, NFT mints, token swaps, and DeFi deposits. Most MMPs can’t see any of it. Tie every ad click to wallet IDs and on-chain events. As a result, web3 projects finally know which campaigns drive real conversions, not just installs.
Connect ad clicks to wallet IDs and on-chain events
Wallet ID support ties every ad click to the wallet that converted. NFT mints, token purchases, swaps, and DeFi deposits all roll up to the campaign that drove them. Marketers therefore see real on-chain ROI, not just install counts.
Measure dApp performance with full web attribution
Most web3 conversions happen in browsers, not apps. See the full web attribution alongside everything else. First-party signals, server-side event collection, and the same identity logic, all in one place.
Track the path from Discord to wallet connect
Web3 acquisition starts on Twitter, Discord, Telegram, Reddit, or paid social. The conversion happens later, on a different device, in a wallet. Connects every step into one journey. Learn more about cross-device attribution.
Connect ad spend to on-chain ROI with cost-true reporting
Pull cost data from 1,200+ networks. That includes web3-specific networks like Layer3 and Galxe. Plus the major paid social and search platforms web3 projects also buy on. Real ROAS at the campaign and wallet-cohort level. Learn more about cost aggregation.
Send users from anywhere to wallet-connect, instantly
Use deep links and route users from any inbound source straight to the wallet-connect flow. Fewer drop-offs at the conversion step, more completed mints and signups.
Push attributed data into the warehouse where on-chain lives
Most web3 teams already analyze on-chain data in Dune, Nansen, or their own warehouse. Use marketing ETL and push attributed events and cost data into the same warehouse. As a result, on-chain analytics and ad attribution finally live side by side.
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MARKETING TOOLKIT
The complete web3 measurement stack
Wallet ID support, cross-platform attribution, deep linking, ETL, and platform-agnostic data integration, all unified into one Web3 measurement platform built for brands operating where Web2 marketing meets on-chain reality.
omnichannel measurement
Connect ad clicks to on-chain conversions
The wallet ID support links every ad click to the wallet that converted. NFT mints, token purchases, swaps, and DeFi deposits all attribute back to the campaign that drove them. Web3 projects finally see real conversion ROI, not just install counts.
omnichannel measurement
Measure dApp performance from any browser
Most web3 conversions happen in the browser, not the app. Singular delivers full web attribution with first-party signals and server-side event collection. dApp interactions, wallet connects, and on-chain transactions all roll up to the campaign and creative that drove them.
CROSS-DEVICE ATTRIBUTION
Track the path from Twitter scroll to wallet connect
Web3 marketing starts on Twitter, Discord, Telegram, or paid social. The conversion often happens days later, on a different device, in a wallet. Singular connects every step into one customer view through deterministic and modeled identity matching.
data foundation
Cost data from web3 networks and traditional ones
Singular pulls cost data from 1,200+ ad networks. That includes web3-specific networks like Layer3 and Galxe. It also includes the major paid social, paid search, and DSP platforms web3 marketers buy on. Granular ROAS at the campaign, creative, and geo level.
customer experience
Route users to wallet-connect, instantly
A wallet-connect flow with too many steps loses users at the most expensive moment. Singular’s deep links route users from any inbound source straight to the wallet-connect flow. Fewer drop-offs at the conversion point, more completed mints and signups.
MARKETING ETL
Combine ad attribution and on-chain analytics in one warehouse
Most web3 teams already analyze on-chain data in Dune, Nansen, or their own warehouse. Singular pushes attributed events and aggregated cost data into the same warehouse through one pipeline. As a result, on-chain analytics and ad attribution finally live side by side.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Web3 measurement FAQ
Web3 attribution measures which ads, channels, and campaigns drive on-chain conversions. Examples include wallet connects, NFT mints, token purchases, swaps, and DeFi deposits. Traditional MMPs were built for app installs and in-app events. As a result, they don’t connect ad clicks to wallet IDs or on-chain transactions. Meanwhile, most web3 marketers run ad spend in fiat without seeing where the on-chain conversions came from. Singular fills that gap.
Singular’s web3 measurement uses server-to-server integrations to link ad clicks to wallet IDs. When a user connects a wallet after engaging with an ad, Singular ties the wallet to the originating click. Subsequent on-chain activity from that wallet (mints, swaps, transactions) then attributes back to the campaign that drove the connection. The integration runs on standard MMP infrastructure. Therefore, web3 projects can roll out wallet attribution alongside existing ad analytics. No need to build from scratch.
Singular tracks every event that originates from a wallet ID it has tied to a campaign. That includes wallet connects, NFT mints, token purchases, token swaps, transfers, DeFi deposits and withdrawals, and gas fees paid. Web3 projects can also send custom events through the standard SDK. As a result, any on-chain action that matters can flow into Singular’s reporting. Ad performance data sits right next to it.
Yes. Most web3 conversions happen in browsers, not native apps. Singular’s web attribution captures dApp interactions, wallet connects, and on-chain conversions from any modern web3 site. The same identity logic that powers Singular’s mobile attribution also handles cross-device journeys. As a result, a user can discover a project on desktop and convert on a mobile wallet. The journey gets credited correctly to the original campaign.
Singular pulls ad spend in fiat from 1,200+ networks. It also captures on-chain conversion events through wallet ID attribution. The platform reconciles the two into one ROI view. On-chain activity like token purchases, NFT mints, and deposits maps to fiat-denominated spend at the campaign level. As a result, web3 marketers see ROAS in fiat. The conversion currency stays crypto, but the ROI math finally adds up.
Singular integrates with 1,200+ ad networks. For web3 specifically, that includes web3 ad networks like Layer3 and Galxe. It also includes the standard paid social and search platforms web3 projects buy on. Examples are X, Meta, TikTok, Reddit, and Google Ads. Furthermore, cost data from all of them flows in hourly, normalized to your funnel events.
Three differences matter most for web3 projects. First, Singular natively supports wallet ID attribution alongside standard MMP capabilities. Most competitors require workarounds or custom integrations. Second, Singular treats web and app as one journey. Web3 happens largely in browsers, so web attribution is essential, not optional. Third, Singular fuses cost data from web3 ad networks (Layer3, Galxe) with attribution in one platform. As a result, web3 marketers see real on-chain ROAS without stitching tools together.