Mobile attribution
Measure every install, re-engagement, and conversion across iOS, Android, web, and cross-device. The most configurable attribution on the market, paired with the cost data that turns measurement into ROI.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
The most accurate, configurable, and ROI-complete attribution platform for modern marketers
Attribution stopped being a solved problem in 2021. SKAdNetwork, web-to-app journeys, cross-device behavior, and tightening privacy rules mean most MMPs now measure a fraction of what they claim. Singular was rebuilt for this reality: privacy-resilient methods, full cost integration, and configurability deep enough to match how your team actually runs campaigns.
Measure every channel that drives growth
Apps, web, SMS, email, referrals, CTV, paid social, search, programmatic, and owned. One attribution layer across every surface where your users actually convert.
Combine attribution with cost, in one platform
Singular is the only MMP with the most complete attribution and cost aggregation. ROAS, CAC, and LTV reflect real spend matched to real conversions, not estimates.
Configure attribution to match your business
Touchpoint priority, lookback windows, inactivity rules, re-engagement flows, MTA, SKAN, deferred deep links. Set them per partner, per link, per platform.
Lead the industry on iOS measurement
The most accurate SKAdNetwork attribution, 35-day cohorts, deduplicated KPIs, and modeled metrics that recover what privacy rules removed.
Block fraud before it hits your reports
Pre-attribution fraud rejection across 50+ detection methods, designed by cybersecurity engineers, blocking fake installs in real time so fraudsters never get paid.
Push clean attribution data anywhere
Native delivery to Snowflake, BigQuery, Redshift, Databricks, and any major destination through Marketing ETL. No middleware, no custom pipelines.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
Built to handle every surface, every signal, every campaign
The end-to-end attribution and analytics platform for driving faster growth with smarter ROl insights, powering your team in the age of AI.
OMNICHANNEL MEASUREMENT
Unify iOS measurement across SKAN and beyond
The most accurate SKAdNetwork attribution on the market, fused with upper-funnel cost data, modeled organics, and 35-day cohorts. iOS reporting that reflects what actually happened, not what privacy rules let you see directly.
CUSTOMER EXPERIENCE
Track the full user journey with deep linking
Universal links, deferred deep links, QR codes, custom domains, and shortlinks across mobile, web, paid, organic, and owned. Personalized onboarding and contextual re-engagement, with attribution flowing through every touch.
OMNICHANNEL MEASUREMENT
Connect attribution across every device
Mobile, web, CTV, console, and PC measured as one user journey. Web-to-app, app-to-web, cross-device, and re-engagement attribution all unified in a single ROI view.
DATA FOUNDATION
Combine attribution with cost from 1,200+ networks
Singular is the only MMP that owns both. Attribution data joins cost data at the source, so ROAS reporting reflects the real campaign, real spend, real outcome. No reconciliation, no estimation.
OMNICHANNEL MEASUREMENT
Stop fraud before it touches your data
50+ detection methods reject fake impressions, clicks, installs, and conversions in real time, before attribution. Fraudsters never get paid, partners never get reconciled, and your numbers stay clean.
ACTIVATION
Deliver attribution data wherever it needs to go
Push attribution, ad revenue, cost, creatives, and bids into Snowflake, BigQuery, Redshift, Databricks, S3, SFTP, Tableau, Looker, and any major destination through Marketing ETL.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Mobile attribution FAQ
Mobile attribution is the process of connecting an app install or in-app event back to the marketing campaign, channel, ad, or organic source that drove it. Modern mobile attribution platforms like Singular match user signals across iOS, Android, web, and cross-device touchpoints to determine which marketing touch deserves credit, and combine that with cost data to calculate true ROAS, LTV, and CAC. Without attribution, marketers can’t tell paid from organic, can’t measure ROI, and can’t optimize spend. Singular’s advanced attribution platform is used by Airbnb, LinkedIn, Microsoft, and Lyft.
A mobile measurement partner integrates with mobile apps via SDK or server-to-server connection and with ad networks via APIs. When a user clicks or views an ad, the network records the touch and forwards the signal to the MMP. When the user installs the app or triggers an event, the SDK reports it to the MMP, which matches the install to the prior touch using device IDs (where available), probabilistic methods, SKAdNetwork postbacks, or modeled signals. Singular extends this with cost aggregation and Creative IQ to deliver full ROI in one platform.
Singular is the only MMP with the most advanced attribution and cost aggregation natively. Others measure conversions and rely on third parties or manual exports for spend, which means ROAS reporting in those tools depends on data they don’t control. Singular pulls cost data from 1,200+ ad networks and joins it to attribution at the source, producing True ROI reporting without reconciliation. Singular also leads on iOS measurement with deeper SKAdNetwork attribution, 35-day cohorts, and modeled metrics.
iOS attribution today combines several methods: SKAdNetwork postbacks for deterministic signal at the campaign level, modeled conversions for events that happen after the postback window, organic differentiation through cohort analysis, and probabilistic methods for opted-out users where allowed. Singular delivers all of this in one unified iOS view, with 35-day cohorts (longer than most competitors), deduplicated KPIs, and the upper-funnel cost data needed to calculate accurate eCPI and ROAS. More on Singular’s iOS measurement.
Ad revenue attribution ties impression-level or user-level ad revenue back to the marketing campaign that acquired the user. Without it, apps that monetize through advertising (most games, free utility apps, content apps) can only see in-app purchase ROI, missing the largest revenue stream. Singular brings ad revenue, IAP, cost, and attribution into one row, so ROAS calculations reflect the full picture. Learn more about ad monetization.
Yes. Singular measures cross-device and cross-platform journeys natively: web-to-app, app-to-web, mobile-to-CTV, mobile-to-PC. Attribution flows across surfaces using device matching, probabilistic methods, and unified user identifiers where available. The result is one user journey, one attribution view, one ROI calculation across every touchpoint. More on cross-device attribution.