SINGULAR FOR KIDS APPS
Compliant attribution for kids apps
Measure kids app marketing performance without collecting PII, sharing device data, or breaking app store privacy rules. COPPA, GDPR-K, and Apple’s Kids Category requirements are covered by default. Plus, independent PRIVO Safe Harbor certification is included.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
Built for kids app compliance, end to end
Kids app developers juggle more rules than any other category: COPPA, GDPR-K, the UK Children’s Code, Apple’s Kids Category, and Google’s Designed for Families. In addition, each carries its own data handling demands, and every rejection costs weeks. That’s why Singular bakes compliance into attribution, fraud prevention, and measurement, so marketing ships without surprises and legal signs off without exceptions.
Comply with COPPA, GDPR-K, and Apple’s Kids Category by default
Kids app configuration enforces every major child-safety standard automatically. Limited Data Sharing strips device-level identifiers before they reach ad networks. As a result, app store reviews pass without compliance flags.
Stop data sharing before it leaves the SDK
Specifically, the Limited Data Sharing (LDS) feature blocks any device data passing to Self-Attributing Networks (SANs) for kids apps. Marketers also control postback routing per network, with no automatic sharing anywhere.
Earn independent compliance assurance through PRIVO
We hold membership in the PRIVO Kids Privacy Assured Program. PRIVO independently audits data handling for COPPA Safe Harbor and GDPR-K. Kids apps therefore ship with documented compliance evidence reviewers accept.
Measure iOS performance through SKAN, the kids-safe iOS path
SKAN delivers aggregated, privacy-preserving postbacks straight from Apple. Singular supports full SKAN 4.0 without ever touching IDFA or any personal identifier. iOS performance measurement therefore stays compliant by design. Learn more about SKAdNetwork attribution.
Block fraud without using behavioral profiling
Kids apps face the same install fraud, click fraud, and emulator farms every other app does. However, behavioral profiling stays off the table for under-13 users. That’s why the Fraud Prevention Suite blocks attacks using server-side signals and aggregate detection. No user-level behavioral data required.
Connect cost data to performance without touching PII
Get cost data from 1,200+ ad networks, including kids-safe specialists like Kidoz and SuperAwesome. On top of that, granular ROAS and CAC reporting flows to the campaign and creative level. No personal identifiers required, ever. Learn more about cost aggregation.
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MARKETING TOOLKIT
The complete kids app compliance stack
Granular ROAS, SKAN measurement, data control, and PRIVO-assured compliance, all unified into one platform built specifically for child-directed and Kids Category apps.
DATA FOUNDATION
Stop data leaks before they happen
The Limited Data Sharing (LDS) configuration prevents Singular from passing device-level data to Self-Attributing Networks for any kids app. Marketers control which networks receive postbacks. No automatic sharing, no exceptions, no defaults that surprise the legal team.
DATA FOUNDATION
Compliance backed by independent audit
Singular holds membership in the PRIVO Kids Privacy Assured Program for COPPA Safe Harbor and GDPR-K. Independent oversight reviews Singular’s data practices on a continuous basis. As a result, kids apps ship with documented compliance evidence app stores accept during review.
OMNICHANNEL MEASUREMENT
iOS measurement that never touches PII
SKAN delivers aggregated, privacy-preserving postbacks directly from Apple. Singular supports full SKAN 4.0 with custom conversion value mapping and postback analytics. As a result, kids apps measure iOS performance the same way every other app does. No IDFA. No behavioral data.
DATA FOUNDATION
Block fraud without behavioral data
Kids apps face the same install fraud, click fraud, and emulator farms every other app does. However, behavioral profiling stays off the table for under-13 users. That’s why Singular’s Fraud Prevention Suite blocks attacks using server-side signals and aggregate detection. No user-level behavioral data required.
DATA FOUNDATION
Performance reporting across every kids-safe network
Pull cost data from 1,200+ ad networks, including kids-safe specialists like Kidoz, SuperAwesome, and Mediasmart. Granular ROAS and CAC reporting flows to the campaign and creative level. No personal identifiers required, ever.
DATA FOUNDATION
Compliant analytics, full performance visibility
Aggregated, cohort-level analytics show what’s working at the campaign and creative level. No personal identifiers, no behavioral profiling, no individual-level user tracking. Marketing teams therefore see performance the same way other verticals do, while staying inside compliance.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Compliant attribution for kids apps FAQ
COPPA stands for the Children’s Online Privacy Protection Act. It governs how online services collect, use, and share personal information from children under 13 in the US. For kids app marketers, COPPA does three things. First, it limits the use of persistent identifiers like IDFA, GAID, and cookies. Second, it restricts behavioral advertising. Finally, it requires verifiable parental consent for any data collection beyond app function. Singular’s kids app configuration handles every COPPA requirement automatically.
GDPR-K refers to Article 8 of the GDPR, which governs how online services treat personal data from children. While COPPA applies in the US, GDPR-K applies across the EU. Both regimes require additional protections beyond standard adult privacy rules. However, GDPR-K sets the threshold at age 16. Member states may lower it to 13. Parental consent requirements also vary by country. Singular’s kids app configuration meets both regimes simultaneously. As a result, kids app developers maintain one set of rules, not two.
Kids apps cannot use IDFA, GAID, or any persistent identifier without verifiable parental consent. Therefore, Singular relies on aggregated and contextual measurement instead. SKAdNetwork delivers iOS postbacks. Server-side aggregation handles Android. Meanwhile, campaign-level cost and performance reporting requires no personal identifiers. As a result, marketers still see ROAS, CAC, and creative performance, just without user-level data behind it.
PRIVO is an FTC-approved Safe Harbor program under COPPA. It also runs an independent assurance program for GDPR-K. As a member of the PRIVO Kids Privacy Assured Program, Singular submits to ongoing audits of its data handling practices. For kids app developers, that membership translates to documented compliance evidence app stores accept during review. It also reduces the burden of proving compliance to parents, regulators, and platform reviewers individually.
Yes. Performance measurement and compliance are not in tension when the right tools are used. SKAdNetwork delivers iOS attribution at the campaign and creative level without using IDFA. Server-side aggregation handles Android measurement without GAID. Cost aggregation pulls campaign spend from every network into one ROAS view. Furthermore, fraud prevention runs on server-side signals and aggregate patterns rather than user-level profiling. As a result, kids app marketers see the same metrics every other app marketer sees: ROAS, CAC, retention, creative performance. All at the campaign level.
Three differences matter most for kids app developers. First, Singular holds independent PRIVO Safe Harbor certification. Not every MMP carries it. Second, Singular’s Limited Data Sharing configuration is purpose-built for kids apps. It ships compliant by default rather than as an optional add-on. Third, Singular documents its compliance approach in writing for app store submission. As a result, kids app developers walk into review with evidence rather than assertions.