Resource Label: Singular

SAN FRANCISCO — May 7, 2019 — Marketing intelligence platform Singular is pleased to announce the hire of Vince Cortese as the company’s new Chief Revenue Officer.

Singular helps 50% of the top 100 apps on the iOS App Store and Google Play accelerate growth. Its marketing intelligence platform unifies marketing data, automates key components of marketers’ growth cycle, and provides intelligent insights for future opportunities.

Singular CRO Vince Cortese

 

Cortese comes from Kenshoo, the adtech platform that manages over $6 billion in annual ad spend. Prior to that he led sales at various levels in the marketing analytics industry at companies such as Adobe, IBM, Gartner, and Brandcast.

“Singular is scaling faster right now than any time in our history,” says Gadi Eliashiv, Singular CEO. “We’re excited to see Vince help us accelerate even more as we grow with global brands like Disney, LinkedIn, Wish, and AirBnB.”

Cortese will lead Singular’s global sales team, with offices in San Francisco, Tel Aviv, Seoul, London, Tokyo, and Bangalore. He’ll help expand the sales force domestically and internationally, and he’ll join a Singular leadership team that includes COO Susan Kuo, CTO Eran Friedman, and another recent addition, CFO Sam Wolff.

“I couldn’t be more excited to join Singular at this time as we are at the forefront of innovation in the marketing intelligence space,” says Cortese. “Singular not only has the best in class solution to help growth marketers meet their top line growth goals but our focus on customer centricity has been a major contributor to accelerating growth over the last few years. I am excited to be part of the team and help build out the company globally.”

“The timing couldn’t be better to bring on a world-class executive like Vince here at Singular,” said Scott Beechuk, Partner at Norwest Venture Partners and Singular board member. “Our customers understand that driving top line growth has become a data intelligence and automation problem. Vince has the experience building top-performing global sales organizations in the marketing data industry, and with our new mobile and web unified product line, Singular is uniquely positioned to lead this rapidly expanding market.”

About Singular 
Singular is a Marketing Intelligence Platform that transforms marketing data into accurate, granular and actionable insights to drive growth. By unifying marketing campaign data with attribution data, marketers can measure ROI from every touchpoint across multiple channels for a single source of truth. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including retail, finance, travel, gaming, entertainment, media, and on-demand services. Singular customers include companies like Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter. Singular is backed by Norwest Venture Partners, General Catalyst, Thomvest Ventures, Method Capital, Translink Capital, DCM and Telstra Ventures. Visit www.singular.net to learn more.

How do you scale a company that has the right product at the right time for the right problem? You hire the right people.

That’s easier said than done, which is why we have a stellar VP of People growing our team.

One of those “right people” is Channing Berry. A former LinkedIn, Sprint, Oracle, and Siebel sales leader, Channing has one of the more interesting stories of any recent Singular hire: being pitched by Serena Williams to join a different company … just before he made the call to say yes to Singular.

I interviewed Channing to learn a little more about him, why he chose Singular, and how he came to be pitched by probably the greatest player in women’s tennis history.

Koetsier: Who are you and what’s your background?

Berry: My name is Channing Berry and I am an Enterprise Account Executive at Singular. I grew up for the most part in Modesto, CA. I went to college at the University of Arkansas (after a short stint at the University of Wisconsin) where I was on a track scholarship where our teams won a couple of NCAA National Championships.

Koetsier: What’s your role, and what does it include?

Berry: I am an Enterprise Account Executive responsible for selling into the Enterprise marketplace.

Koetsier: You recently became one of Singular’s newest employees … and you apparently got pitched by someone famous to take a different offer.

Berry: Just to clarify, this person [Serena Williams] was on the board of one of the companies on my final list. She was definitely trying to get me to join their team. It was a great gesture by the company and her as she is someone I admire who is a great example for my daughters. I am paraphrasing, but she said she was proud of my accomplishments to date and she knows I have a tough choice but would love to have me a part of their team.

Koetsier: What are your passions, and how do they relate to your job?

Berry: My daughters, my family, sports, outdoors, connecting with people and working on living my best life.

Koetsier: What are the things that surprised you most about Singular in the first few weeks after joining?

Berry: Definitely, the outreach of support from all teams. They all made it clear they were open and willing to help at any time. This includes the founders, board members, Customer Support, Marketing, Sales Ops, and Sales Development. You get the point. I felt extremely welcomed and was able to establish connections quickly.

Koetsier: What’s the best part of your job?

Berry: I get to tackle the challenge of helping a growing start-up to provide an extremely valuable tool to marketers who tackle growth on a daily basis. The vision and future roadmap is extremely exciting

Koetsier: Anything you’d say to someone else getting an offer from Singular?

Berry: Yes, what they tell you during your interview process is true. They were very upfront with where they are where they want to go and where you fit in. If they are giving you an offer, it means they have carefully selected based on how you fit the culture of the company.

Koetsier: Finally, what do you think about the pets policy?

Berry: I love that pets are allowed in the building. I can get my dog fix since I don’t have one at home.

Koetsier: Thanks for your time!

How do you grow a team quickly while keeping the values that made your company what it is … and keeping the level of talent and character high? This is a massive and ongoing challenge for fast-growing venture-backed companies like Singular.

One of the ways we’ve addressed it?

Hiring a VP of People.

Viviana Notcovich has led growth and human resources teams at Wix, Careers 360, and Elbit Systems, and has a varied international background: perfect for a company like Singular with operations in six countries (and growing).

I interviewed her to learn why people choose to work at Singular:

Koetsier: Tell me a little about your background.

Notcovich: My multicultural background has shaped me. I was born in Argentina, developed my career in Israel, and I’m now thriving in the Bay area. I had vast experience in developing human resource business plans in the corporate big enterprise and pre to post-IPO transformation.

I’m super-happy to build the journey at Singular today.

Koetsier: You’re the VP of People at Singular. It’s an unusual title … how and why did you select it?

Notcovich: I see the people-leading role as focused on developing a scalable, healthy, talent-based organization focusing on developing skills and enhancing engagement through best management practices. The most traditional HR functions including recruitment, benefits, training and development, and other operational roles are musts to have an organization running, but are not sufficient to keep talent in a competitive market.

Focusing on people rather than HR operations adds a more strategic layer to the role and brings true added value to the business.

Koetsier: One of the first things you did in your new role at Singular is talk to almost everyone in the company. What are some of the key things you learned?

Notcovich: First of all, I had a lot of fun interacting with everybody, and this is the basis of what we do. I have a long history of people management in the tech industry but I was amazed to learn about the level of engagement our people have.

This is a huge differentiator for our team: people are here “to build a good company.” They say things like “this is mine,” “we will win”, and “we have the best product in the market, period!” These are the most common answers in our offices around the world.

Koetsier: You also did a survey of everyone, asking them a number of questions. One of them was: why do you work at Singular? Can you share some of those answers?

Notcovich: Everyone has a mix of reasons.

When it comes to the most important one, almost 40% of our people are here primarily due to the friendships, teams, and community they’ve built. Another 34% are here mostly because they believe in the product and the story that we’re building. 20% see room for a lot of professional development here, and 6% are here primarily because of our CEO, Gadi Eliashiv!

Koetsier: Does that differ from other companies you’ve worked for? If so, how?

Notcovich: First of all we have the most talented engineering team in the world, with full-stack engineers (some of them coming from the 8200 intelligence unit of the Israeli Army), with extremely low turnover rates.

But this is not only that, this company was founded by friends, and this sticks very hard in our DNA. Every startup in the valley will have a ping pong table with graffiti saying “work hard, play hard” on the board. At Singular this level of commitment and camaraderie is taken to a different level. The velocity of the work and the impact we all have on setting our collective future connects us, developing a deep level of trust in each other.

This is the core of a truly functional team: everyone is respected and empowered to move forward and make us win!

Koetsier: You work with teams in the U.S., London, Tel Aviv, Seoul, India, and Japan. What are some of the similarities across those teams, and what are some of the differences?

Notcovich: We are a very lean company spread out in five different offices, speaking four different languages, in six different time zones, with hundreds of different upbringings. Still, we have a lot in common. Throughout a very selective recruitment process (4% acceptance rate, lower than Harvard!), we built a team across the globe that has a strong feeling of accountability and is dependable and resourceful — even at a series B level with tons of infrastructure to build!

We believe that building deep connections can achieve greatness — between people, teams, and cultures. That’s why we love working closely together across the globe, over-communicate, trust each other and care more about success than credit.

Koetsier: Why do you work at Singular?

Notcovich: I chose Singular because I trusted that we have a good business opportunity and because I wanted to work with Gadi. There are lots of bright CEOs in San Francisco, but Gadi is not only a smart product visionary but a super personable and humble leader.

I work at Singular today because I got addicted to the mission, the crazy high pace … the ability to enable impactful change. And most importantly, I love the team!

Koetsier: Thank you for your time!

Singular is pleased to announce that it has established a new office and business entity in Seoul, Korea, which will help Singular serve both Korea and the broader Asian market.

Seven of the top 10 mobile gaming publishers in Korea are Singular customers, and Singular’s team in Korea has grown 10X over the past year.

Leading Singular Korea and wider Asia Pacific operations is General Manager Alvin Kim. A mobile veteran, Kim has had executive positions with Opera (AdColony), TUNE, and AppDisco after founding his own mobile marketing company.

“The mobile marketing market is changing rapidly and marketing risks are increasing due to unpredictable variables,” says Kim. “With this complex and intricate marketing performance analysis, Singular is helping marketers run faster and more sophisticated marketing. South Korea is also one of the fastest growing markets in the world and has important implications for entering Asia. Singular Korea will support local marketers and will play an important role as a beachhead for Japan and China.”

Korea is pivotal for Singular.

The country is one of the most highly penetrated mobile markets on the planet.

“Korea is an incredible market,” says Singular CEO Gadi Eliashiv. “The marketers here are extremely savvy, their scale is big, and their challenges are real. That makes this a perfect fit for Singular’s product and technology. In the past year we have built a massive infrastructure here, and have already started taking top market share in key verticals.”

Singular powers profitable customer acquisition by combining upper-funnel campaign and spend data with bottom funnel conversion, attribution, and customer behavior data in one unified view. Deep integrations with more than 2,000 global marketing and advertising partners including official measurement partner status with Google, Facebook, Twitter, Apple, Pinterest, and Quora enable unprecedented data completeness and integrity.

The result is total marketing intelligence: big picture and ground truth. Aggregation, and granularity.

The new office in Seoul will help Singular serve local customers better, and help Singular expand in both China and Japan.