Stay up to date on the latest happenings in digital marketing
AI

UA 2025: recapping our massive state of user acquisition live event

BY John Koetsier
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Attribution

Firebase Dynamic Links is shutting down. Here’s the deep linking solution you need

BY Haley Smith
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Analytics

Scale ad spend to $10K/week profitably: 5 tips

BY John Koetsier
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Analytics

10X spike in traffic: Super Bowl leads to Super Traffic (and showcases Super Scalability)

BY John Koetsier
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Blog

Ilkka Paananen TLDR: 9 things I learned from the Supercell CEO’s rollercoaster year-end recap

BY John Koetsier
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Blog

Women gamers: 9 things game publishers and marketers need to know

BY John Koetsier
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Analytics

ChatGPT up 8,400%: Singular’s Q1 2025 Quarterly Trends Report

BY John Koetsier
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Analytics

60% lower cost per trial via web2app?

BY John Koetsier
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Blog

Finally: ads on Threads. How will the value compare to X or Twitter?

BY John Koetsier
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Blog

How games are boosting revenue 30% using off-platform mobile payments

BY John Koetsier
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