Upgrade your MMP
An MMP is an MMP is an MMP, right? Dead wrong. And we’ve put together a totally free and completely ungated argument why you should upgrade your MMP now if you’re not using Singular.
TLDR?
You’ll grow faster. You’ll spend less. You’ll get the best technology. You’ll get the best service. And you’ll get there quickly and almost painlessly, thanks to dedicated support engineers that have migrated literally the biggest companies on the planet — some with literally hundreds of apps — to Singular from competing products. All available, if you upgrade your MMP.
I get it.
We can say just about anything. How can you believe us?
So listen to our customers who used to work with competitors.
“We used to work with Branch, but our campaign data didn’t have the visibility we wanted. We had a goal to increase user retention, but we hit barriers when we couldn’t see what our users did after they downloaded the app. We couldn’t see any post-install events like completed registrations or survey completion numbers. We needed a better solution that could provide complete visibility into our full user path.”
– Maria Victória Miranda, Director of Marketing, Offerwise
There’s more where that came from …
Reasons to upgrade your MMP
But that’s just 1 person at 1 company, right? Well, no.
Almost 1,500 marketers agree: people who took time out of their insane user acquisition schedules to rate MMPs on G2. The list of reason why to upgrade your MMP goes on:
- Best support
- Best partner
- Easiest admin
- Easiest set-up
- Easiest to use
“Our experience with Singular has been fantastic. The team has merged seamlessly within Uber and is available 24/7 to answer tough questions!
– Ankit Srivastava, Global Marketing Technology Manager, Uber
And the list goes on:
- Best cross-channel insights
- Best analytics
- Best customizable dashboards
- Best cross-platform attribution
- Most API integrations
But the big kahuna, the ultimate kicker, the stat that beats all stats, is that more than 1,400 marketers said Singular is fastest to ROI. For most, it’s less than half a year. Another 32% get full payback in less than a year.
That compares to competitors where up to a third of all customers never got full payback on their MMP investments.
That’s horrendous.
That’s the opposite of what you want from an MMP. In a sense — work with me here — an MMP should be a profit center, not a cost center. An MMP should save you more money than it costs in smarter marketing, less wasted budget, higher ROAS, better retention, and higher customer/user/player LTV.
If not, that’s a good reason to upgrade your MMP.
Pricing is better too
Look, sometimes you just go with the most expensive solution if that’s what you truly believe is best for you long term. The amazing thing about Singular is that despite having the best tech, best support, and so many other bests (check the full report here), it’s not the most expensive solution.
- No hidden fees for features that should be included
- No massive price increases 30 days before renewal when your MMP thinks it’s too late for you to do an RFP for alternate measurement partners
“Previously, everything we needed we had to pay more for. Now, our success is Singular’s success and we really feel that.”
– Said Salles, Co-Founder & CGO, Pipa Studios
Plus, there’s special switcher pricing and onboarding periods (talk to us).
Full meal deal when you upgrade your MMP
This isn’t 2015 anymore.
You don’t just need attribution for mobile. You need fraud prevention. You need web. You need console. You need CTV. You need creative analytics, custom dashboards, ETL to get your data where you want it in the form that you require it. You need cross-platform. CAPIs, SDKs for web and other platforms that matter. You need ad mon that blends with IAP revenue and is automatically calculated in your ROAS and LTV metrics. You need SKAN, and soon enough, Privacy Sandbox (yeah, we’re already running live tests on that with Google and multiple partners.). And maybe you need out-of-the-box MMM.
You need the full meal deal, and you need it without paying an extra 25 cents for ketchup or relish.
That’s what you get when you upgrade your MMP, along with the original and still best cost aggregation from virtually any ad partner on the planet.
“I don’t see any reason to not use an all-in-one tool and pay less. I can’t understand the logic of paying double or even triple to use 2 or 3 tools at the same time, so really – tell me why not.”
– Itay Milstein, VP Marketing
It just makes sense.
Check the full report on why you should upgrade your MMP
Look, I could just re-create the report here in a blog post, but it’s just a click away. It’s 100% free and ungated, so there’s no risk and no downside.
It also discusses migration and gives real-world examples of people and brands that have done it before. TLDR on migration? Its bark is worse than its bite.
In other words, it’s not as bad as you think it is.
Check out the full report on why you should migrate your MMP to Singular right here.
It’s also available in multiple languages other than English:
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