Ad fraud prevention
Detect and reject fraud before it enters your data. The most prevention methods in the industry, proprietary techniques for Android and iOS, and continuous adaptation as fraud patterns evolve. Included with every plan, no extra cost.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
Protect every ad dollar before fraud reaches your reporting
Mobile ad fraud is the largest source of wasted ad spend in performance marketing, and the techniques get more sophisticated as technology adapts. Singular’s fraud prevention suite combines deterministic rules, statistical detection, and proprietary methods built specifically for Android and iOS, applied before attribution so fraudulent traffic never gets credited, never gets paid, and never distorts your data.
Block fraud before attribution
Your KPIs reflect real performance because Singular stops fake installs, hijacked clicks, and fake conversions before they hit your reports. Fraudsters don’t collect credit they didn’t earn, and bad partners don’t collect payouts they shouldn’t get.
More detection methods than any other platform, all included
Rules-based detection, statistical methods, and proprietary Android and iOS techniques work together as one prevention layer. No tiered pricing, no separate vendor.
Proprietary protection for Android and iOS
First-in-industry deterministic Android Install Validation, Click-Injection Prevention, and Organic Poaching Detection. iOS Install Validation through verified install receipts. Methods you won’t find elsewhere.
Full transparency into every blocked install
Reporting down to the publisher, campaign, geo, site, and method level. Show partners which traffic was denied and why, with the data to back every conversation.
Adapt as fraud patterns change
Continuous research and detection updates from a dedicated fraud and data science team. New techniques get added as new fraud methods emerge; automatically for every customer.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
Built to detect, block, and report on every fraud method that matters
The end-to-end attribution and analytics platform for driving faster growth with smarter ROl insights, powering your team in the age of AI.
DATA FOUNDATION
Block more fraud than any other MMP
The industry’s most detection and prevention methods working together as one layer, included at no extra cost. Rules-based prevention handles known patterns; statistical detection catches anomalies that rules miss; proprietary methods address Android and iOS-specific fraud techniques.
DATA FOUNDATION
Reject fraud before attribution decisions
Singular catches fraud in real time, before it ever touches attribution. You see clean traffic in your reports, calculate ROAS without fake install distortion, and walk into partner reconciliation conversations with accurate data.
DATA FOUNDATION
Configure prevention for your business
Custom fraud rules across granular parameters, plus allow-listing and block-listing at the publisher, source, and campaign level. Adjust settings by region, partner risk profile, or campaign type. Default policies for teams that want a configured baseline.
DATA FOUNDATION
Investigate with full reporting transparency
Drill into denied and suspicious traffic by publisher, campaign, geo, site, and detection method. You see exactly how attackers target your app, which patterns dominate right now, and which partners drive the most fraud. The reporting foundation for every partner conversation.
DATA FOUNDATION
Use proprietary Android and iOS protection
Android Install Validation and Click-Injection Prevention use Google Play Referrer signals to verify legitimate installs and reject manipulated attributions. iOS Install Validation verifies install receipts directly with Apple. Methods built specifically for the two platforms where most fraud happens.
DATA FOUNDATION
Included in every package
Every Singular plan includes fraud prevention at no extra cost. No separate fraud SKU, no traffic-volume surcharges. We built protection built into the platform so you are always covered.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Ad fraud prevenetion FAQ
Mobile ad fraud is any attempt to deceive advertising platforms into paying for fake activity, including bot-driven clicks, fake installs, and stolen attribution. It costs the industry tens of billions of dollars per year and undermines the mobile attribution data that marketers rely on to optimize campaigns. Strong fraud prevention keeps fraudsters out of the data driving your reporting decisions.
The most common types include click spamming (sending huge volumes of fake clicks to win last-click attribution), click fraud and click injection (faking a click immediately before an organic install to steal credit), install hijacking (malware-driven attribution theft), ad stacking (hiding multiple ads behind a visible one to charge for unseen impressions), and organic poaching (fraudulent sources stealing credit for users who would have installed organically anyway). Each one drains budget in a different way, which is why a fraud prevention suite needs to address all of them, not just the most visible.
Mobile ad fraud detection works by analyzing every touchpoint (click, view, install, in-app event) against known patterns of fraudulent behavior, then either rejecting it outright or flagging it as suspicious for further review. The strongest detection systems combine deterministic methods (like Apple’s iOS install receipts and Google Play’s Install Referrer signals, which provide a yes/no answer about whether an install is real) with statistical methods that catch anomalies in click timing, IP behavior, and device fingerprints. For a full breakdown, see Singular’s fraud detection process.
Detection identifies fraudulent activity. Prevention blocks it before it can affect your reporting and your billing. Many providers detect fraud after attribution has already happened, which means you’ve already paid for the fraudulent install and your performance data is already compromised. Singular operates pre-attribution: fraudulent touchpoints are rejected before the attribution decision is made, so your reports and your ad network billing reflect only legitimate activity. See how Singular’s Fraud Prevention Engine works for the technical detail.
Singular uses more fraud detection and prevention methods than any other MMP, combining deterministic techniques (Android Install Validation, iOS Install Receipt Verification, Click Injection Prevention, Organic Poaching Detection) with statistical methods and fully customizable rules. Every method runs pre-attribution, so fraudulent installs are rejected before they enter your reporting or trigger partner billing. The full method list is maintained in the help center: List of Singular Fraud Protection Methods.
Singular’s full fraud prevention suite is included with Singular’s mobile attribution at no additional cost. That covers all Singular’s detection methods, custom rule configuration, and the rejection, suspicious, and protected reports. Many other MMPs charge separately for fraud detection or limit access by tier.