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Modern app install attribution: What attribution looks like for 2020

By John Koetsier October 29, 2019

So you have a mobile attribution provider. So your attribution provider tells you where your installs come from. So your attribution provider has a fraud prevention solution.

How is this going to help you out-grow your competition?

Your competition is marketing scientifically. Your competition saves six figures monthly thanks to deterministic fraud prevention. Your competition uses custom dimensions to automatically personalize attribution — and all their marketing analytics — directly to their business model and KPIs. Your competition knows which marketing creatives get the highest CTR and the best CVR across all their ad partners simultaneously.

So yes, it’s great to know where your Android and iOS app installs come from. Tracking helps.

But in 2020, mobile marketers are demanding much, much more from their attribution tools.

That’s why we just built a new report: 7 things your mobile attribution tool doesn’t do (but should). It’s built so you can skim for the information you need, and dive deep into the sections that matter. And the focus is what your mobile attribution tool — or should we say your mobile marketing intelligence platform — should provide today, and into 2020 and beyond.

mobile app attribution report

And it’s way beyond full ad network coverage, attribution analytics, a flexible attribution model, and MMP status with every major marketing platform. It’s also beyond just providing analytics tools or an analytics platform, and just doing ad tracking. Measurement and metrics are critical, but they’re just the beginning.

App install attribution 2020

Mobile success is clearly not just about the simple act of app install attribution, anymore, even if it ever was. Attribution is still critical … but what are the extra components that top mobile marketers are using to beat the competition?

Here’s what we’re focusing on in the report:

  1. Making marketing data simple
    Marketing data is hard. You have a ton of data from ad networks, the App Store, Google Play, and organic sources. Mobile app attribution needs to make it simpler, more automated, and more usable.
  2. Unlocking comprehensive analytics
    From big picture to ultimate granularity, mobile app attribution needs to show it all — including creative analytics. And ROI isn’t just about in-app purchases ad monetization: both are important. Without that, you don’t have accurate ROAS or ROI data for your marketing campaigns.
  3. Customizing to your unique business
    Your app and how you measure success are unique. Your analytics solution should adapt to you, not you to your mobile app attribution platform. That means custom events, custom dimensions, and specific user roles.
  4. Connecting cross-platform journeys
    If you just do hyper-casual mobile games, maybe mobile app is the only channel that matters. But probably even then, your users might hear about you on the web, or run into you on social. And if you’re available on multiple platforms … you need to understand your user and customer journeys.
  5. Preventing more fraud proactively
    Finding fraud after you’ve already paid for it sucks. And it’s hard to optimize a new campaign based on data from old campaigns that you’re not even sure is good. So you need proactive and deterministic app install fraud prevention.
  6. Activating smarter segments
    To retarget effectively, you need to be able to create the right segments. You also need to keep those segments up to date … in fact, up the minute.
  7. Joining the leaders
    There’s a reason Kabam uses Singular. A reason Wish uses Singular. The same is true for Lyft, LinkedIn, AirBnB, Zillow, Warner Bros, and many, many more amazing brands. Shouldn’t you find out what they already know?

Get the free report today (no email address required!)

You can get our free mobile app attribution report here (and no, you don’t have to log in or surrender your personal information).

Attribution is more than getting people to see some advertising, download the app, and track the install. It’s more than a tracking link or a deep link. It’s a key to understanding user behavior as a result of app campaigns, … and then building smarter advertising and smarter marketing to grow faster.

Learn why in the full report.

After that, we suggest you get a Singular demo. Learning what we do is important for mobile marketers. Seeing how it can work for you is much more critical.

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