Tag: singular

Creative fatigue in 2025: How to detect it, prevent it, and outsmart it

In 2025, creative fatigue is still one of the biggest threats to campaign performance.

No matter how compelling your ad creative is, audiences will tune it out at some point. And today’s sophisticated ad platforms, whether it’s Meta, Google, or TikTok, aren’t waiting for your CTR to drop before moving your creative to the sidelines. Their algorithms are designed to sense stagnation, and they’ll respond before you even realize there’s an issue.

That’s why many of the teams we work with are treating creative performance as a key growth lever versus a downstream design function. They build processes and tech around creative ideation, testing, tagging, analysis, and refresh.

These marketers and develoeprs use platforms like Singular to do it faster, smarter, and at scale.

Creative is your edge – if you can keep it fresh

The smartest mobile marketers don’t just track creatives; they engineer pipelines around them. In-house design teams collaborate with UA and lifecycle marketers, sharing metrics in regular sprint reviews.

Together, they evaluate performance across platforms and regions, identify winning concepts, and kill underperformers fast. More mature organizations tend to group creative assets by concept, format, or theme, using naming conventions and metadata to analyze at scale.

With thousands of variations across channels, this level of creative tagging and clustering is essential. It’s also built into Singular’s creative optimization suite.

So, how often should you refresh ad creatives?

Ask 10 marketers, get 10 answers. Some refresh weekly, some monthly. Others can only add new creatives when their design team can squeeze it in.

The truth is that there’s no one-size-fits-all answer.

The optimal creative refresh rate depends on factors like:

  • Creative type (videos vs. statics vs. playables)
  • Channel algorithm behavior (e.g., Meta vs. TikTok vs. Unity)
  • Campaign budget and bid strategy
  • Audience saturation speed
  • Geo and cultural relevance

Still, there is a practical framework you can follow to assess creative fatigue and optimize your refresh cadence.

A quick way to analyze creative fatigue

We’ve seen our partners use this simple and lightweight method to monitor performance trends and spot signs of creative fatigue before it’s too late.

Cadence

  • Weekly or bi-weekly

Data input

  • Creative asset performance from all channels (Singular does that out of the box: check out our API)
  • Campaign targeting option data, particularly around the major self-attributing networks, to identify targeting methodology (value optimization, bid optimization, etc. …)
  • Channel, country, region, plus any other breakdowns that makes sense to you
  • Four weeks of data
    • Period A: first 2 weeks of data
    • Period B: second 2 weeks of data
  • Two simple data outputs
    • Check the trend of currently running creatives to detect big drops that might suggest these creatives should be cycled.
    • The drops could be in clicks, installs, eCPM, or any other metrics that make sense
    • For customers using Singular’s attribution, we enable ROI granularity all the way down to the creative level, so you can check for a drop in your main KPI (which is often what the ad engines optimize against)
  • Isolate the creatives that did not exist in Period A, but existed in Period B, and identify how they are trending. Learn from new concepts that are succeeding well, and some that are failing to ramp up.

One example:

Creative Period A Period B
  CTR     Conversions     eCPM     CTR     Conversions     eCPM  
Creative 1     3% 7,500 $9.50 1.5% 3,300 $11.75
Creative 2 n/a n/a n/a 3.5% 15,000 $11
Creative 3 n/a n/a n/a 1.5% 3,400 $9
Creative 4 1% 2,200 $3.40 2.3% 4,300 $4.23

What is creative fatigue and what does the behavior really look like?

Contrary to popular belief, creative fatigue is evidenced by more than just a steady decline in CTR over time.

That’s not always how it works, especially on platforms with smart delivery algorithms like Meta. These systems throttle impressions before performance visibly declines, reducing exposure to ads that may have hit saturation.

That means your CTR might look fine when, in fact, your ad impressions are quietly plummeting.

In other cases, algorithms might raise your bids in order to force delivery of your higher-performing creatives, resulting in higher CPMs and lower ROAS without obvious creative underperformance. The result is that what looks like a stable creative may actually be a liability.

Other signs of creative fatigue (and why they matter)

You might also see these signals:

  • CTRs are flat, yet CPMs are rising?
    This is a symptom of a platform working harder to show your ad. 
  • Impression is spiking, but engagement is starting to drop off?
    A bid or budget change may have unlocked more inventory, but not necessarily better audiences.
  • Audience overlap has increased?
    If you’re hitting the same users too often, conversion rates may plummet.

These problems aren’t the result of targeting issues or channel quality. They are the less obvious symptoms of creative fatigue.

Diagnosing creative fatigue is hard. Singular makes it easier.

Singular has always offered you the ability to analyze campaign performance. But our newest solution, Creative IQ, makes it easy to analyze performance at the creative level.

With Creative IQ, you can:

  • See ROI and ROAS by creative asset across all channels
  • Visualize trends and drops across time
  • Identify saturation and fatigue patterns before they impact performance
  • Use insights to brief design on new variations that align with top-performing concepts

Ultimately, the takeaway here is that creative fatigue is real, but with the right tools and processes, it doesn’t have to kill your campaign performance. With a keen eye and solid preparation, you may just be able to stay ahead of it – and keep ahead of your KPIs.

Want to see how Singular can help your team get ahead of fatigue?

It’s simple. Just request a demo.

We’d be happy to listen to your challenges and show you a few potential solutions.

Singular CEO Gadi Eliashiv on chief growth officers and the rise of marketing intelligence [video]

Over the past decade we’ve seen the rise of the marketing technologist, who has one foot in the marketing department and another in engineering. And we’ve seen the data scientist role jump from almost nonexistent to being one of the fastest-growing jobs in just a decade.

Increasingly, as marketing is changing, technology is central to how marketers perform. Growth is now a key unifying function in brands and enterprise, and we’re also seeing the rise of the Chief Growth Officer.

We’re releasing a report on that in about a month.

But … our CEO Gadi Eliashiv gave a sneak peak at some of the results recently at Mobile Apps Unlocked in Las Vegas.

The rise of chief growth officers

Ultimately, the way chief growth officers lead their organizations is by using data-driven insights. Some of the most successful leaders drive those insights via marketing intelligence platforms like Singular.

The primary function of a marketing intelligence platform?

To provide insights for growth by connecting effort with outcome at granular and aggregate levels.

Ultimately, that’s how CGOs and other growth leaders get the score. Understand if they’re winning or losing. And know at both as high level and as granular as they want: how successful are our marketing, our campaigns, our ads, our creative.

Knowing that — and getting smart insights for optimization — powers breakthrough improvement in conversions and ROI. And that’s exactly what most brands, enterprises, and companies need.

Finished the video?

Click here to get a demo. See how Singular enables unprecedented growth for the most sophisticated marketers on the planet.

Singular adds former Gartner, Adobe, IBM, Kenshoo exec Vince Cortese as new Chief Revenue Officer

SAN FRANCISCO — May 7, 2019 — Marketing intelligence platform Singular is pleased to announce the hire of Vince Cortese as the company’s new Chief Revenue Officer.

Singular helps 50% of the top 100 apps on the iOS App Store and Google Play accelerate growth. Its marketing intelligence platform unifies marketing data, automates key components of marketers’ growth cycle, and provides intelligent insights for future opportunities.

Singular CRO Vince Cortese

 

Cortese comes from Kenshoo, the adtech platform that manages over $6 billion in annual ad spend. Prior to that he led sales at various levels in the marketing analytics industry at companies such as Adobe, IBM, Gartner, and Brandcast.

“Singular is scaling faster right now than any time in our history,” says Gadi Eliashiv, Singular CEO. “We’re excited to see Vince help us accelerate even more as we grow with global brands like Disney, LinkedIn, Wish, and AirBnB.”

Cortese will lead Singular’s global sales team, with offices in San Francisco, Tel Aviv, Seoul, London, Tokyo, and Bangalore. He’ll help expand the sales force domestically and internationally, and he’ll join a Singular leadership team that includes COO Susan Kuo, CTO Eran Friedman, and another recent addition, CFO Sam Wolff.

“I couldn’t be more excited to join Singular at this time as we are at the forefront of innovation in the marketing intelligence space,” says Cortese. “Singular not only has the best in class solution to help growth marketers meet their top line growth goals but our focus on customer centricity has been a major contributor to accelerating growth over the last few years. I am excited to be part of the team and help build out the company globally.”

“The timing couldn’t be better to bring on a world-class executive like Vince here at Singular,” said Scott Beechuk, Partner at Norwest Venture Partners and Singular board member. “Our customers understand that driving top line growth has become a data intelligence and automation problem. Vince has the experience building top-performing global sales organizations in the marketing data industry, and with our new mobile and web unified product line, Singular is uniquely positioned to lead this rapidly expanding market.”

About Singular 
Singular is a Marketing Intelligence Platform that transforms marketing data into accurate, granular and actionable insights to drive growth. By unifying marketing campaign data with attribution data, marketers can measure ROI from every touchpoint across multiple channels for a single source of truth. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including retail, finance, travel, gaming, entertainment, media, and on-demand services. Singular customers include companies like Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter. Singular is backed by Norwest Venture Partners, General Catalyst, Thomvest Ventures, Method Capital, Translink Capital, DCM and Telstra Ventures. Visit www.singular.net to learn more.

Why Singular Is The Only MMP Integrated To Twitter’s Ads API

Intelligent data that drives insights for growth requires three key ingredients:

  1. Accuracy
  2. Granularity
  3. Actionability

In order to obtain all three ingredients, you need to ensure the reliability of API integrations with each of your marketing platforms. This is where you find the Singular difference. Singular is the only measurement partner to have two separate API integrations with Twitter, along with over 1,000 additional marketing platforms, providing you the most comprehensive solution for ROI down to the creative level.

This is what we call “dual integration.”

WTH is the Dual Integration approach?

Before you can understand the importance of API integrations (and dual integrations) you first should understand the type of data you need to collect in order to have anything meaningful for your campaign optimization efforts. Simply put, there are two key data sets you need to collect from your marketing platform, whether that is from Twitter, Snapchat, Pinterest, Facebook, Google, Vungle, Unity, Amazon: you name it.

First, you need your campaign analytics data (aka pre-install data) to answer questions like:

  • “How much did I spend on this campaign?”
  • “How many impressions did that creative get?”
  • “How many clicks came from each publisher?”

Second, you need your attribution data (aka post-install data) to answer questions like:

  • “How many installs did that campaign generate?”
  • “What was the revenue on this creative asset?”
  • “How many people went to level two as a result of this keyword?”

Only by combining these two datasets with a robust cost aggregation solution can you really know your ROI by campaign, by creative, by keyword, and by individual ad. This gives you the power to optimize at the most granular as well as aggregate levels, providing your best opportunity to maximize profitability.

To do this manually, you would need to standardize the hierarchies (some sources offer only campaign and ad level, while others go right down to the keyword) and the taxonomies (names and terms differ) across every source, and then calculate your ROI by each dimension … every single time you need it.

Sounds like a pain in the @$$?

Good thing Singular has already done it for you!

This is the dual integration approach

Singular has spent years building API integrations for both sides of the puzzle across over 1,000 additional marketing platforms, and automatically combines this data to show you ROI at the most granular levels.

Unlike other analytics platforms who are only accountable for your “pre-install data” or other attribution providers who are only accountable for your “post-install data,” Singular is accountable for both. Which is why we are the only Twitter measurement partner to have integrations that collect BOTH datasets, just as we do for hundreds of other marketing platforms: so we can do dual integration for you, out of the box.

Inherent flaws with tracking links

You might be asking: So why can’t I just use tracking links to collect this data? My attribution provider uses tracking links and says they can do campaign ROI.

Great question! While the tracking link is the easiest way to collect the necessary macros for a given network, this method has some inherent flaws.

  1. It is not retroactive
    You are only receiving data at the time of the click, therefore if the numbers reconcile after the time of the click, this will not be reflected in your reporting.
  2. Not all networks support passing all macros
    For example, you might be able to receive campaign cost and clicks, but you may not get site ID or publisher ID.
  3. No creative assets!
    Singular is the only solution on the market to provide you the most complete reporting of your creative asset ROI across the most visual networks. However, creative assets and their performance can only be reported by an API integration.
  4. Data loss and discrepancy is HIGH
    In a recent study, we compared a number of customers who were using Singular along with a third-party attribution provider. In observing their “campaign data” collected via our API integration against the same data set collected via the tracking link by the third-party attribution provider, we saw a 31% discrepancy … with the numbers reported from our API integration matching identically to the number on the final bill.

Of course, we too sometimes rely on the tracking link for those marketing platforms that do not offer an API to collect campaign analytics. However, in the rare case that we cannot collect data via an API, we will also rely on alternate integration methods to ensure accuracy of the data.

For example, a daily email report, or a CSV file upload to an S3 bucket.

We understand every marketer is different, and how you look at your data may be completely different from your competitors. We are flexible and here to ensure the data you see in Singular matches your internal systems.

Heck, we even have a bi-directional API to push and pull data to your source of truth.

To learn more about Singular’s “Dual Integration Approach” and the Singular difference, contact us to request a demo today.

Already a Singular customer and looking to take advantage of our dual integration with Twitter? Check out the help center for details on how to configure your Twitter integration.

Singular’s updated user permissions functionality: granular control for enterprise users

If you’re spending tens or hundreds of millions of dollars advertising your app, brand, or services annually, you’re not doing it alone. You’re doing it with a team of people.

More than that, you have a team of people looking over your shoulder.

And why not? You might be spending hundreds of thousands of dollars a day. It’s kind of a big deal.

That’s why Singular has extremely granular user permissions that you can tune exactly how you need to give stakeholders precisely the access to your data that they need — and no more. Without this kind of capability, you simply lack the ability to properly manage your team.

User permissions: three kinds of users

You can define three kinds of users for your Singular account:

  1. Admin users:
    User has stunning godlike powers (possible slight overstatement)
  2. Standard users:
    User can do everything but add and manage users
  3. Restricted users:
    User can only do what you allow them to do

You’ll probably have a couple of admins, a bunch of standard users for the user acquisition managers and marketing managers on your team, and a number of restricted users.

Maybe BI needs a window into spend and ROI. Maybe the CFO wants to see what’s going on. Maybe the creative team wants to be able to track clickthrough and ROI per image, or per ad or group of ads. Or maybe an engineer needs to set up a new integration, or data routing to Amazon or an on-prem database.

All of that is possible.

Restricted users: three kinds of restrictions

For restricted users, you’ll be able to limit capabilities and access in any of three ways:

  1. Metrics permissions
    User can only view the metrics you allow, even in saved reports or the dashboard
  2. Data permissions
    Users can only see the data you want them to, such as for a particular app or data source
  3. Feature permissions
    Users can only see the screens you want them to see

Now you can create users who can only see data from one or several apps, but not all your apps. Or you can create users who can only see data from search media sources, or data from only one ad partner.

Of course, it’s not always about restriction.

Sometimes it’s just about simplicity.

If there’s someone who needs access to just a small slice of data, offering the entire world of possibilities might be overwhelming. It might be counterproductive. In other words, simplifying what they see might be the best way to streamlining their workflow.

You’re enterprise. Your software should be too

If you’re growing fast and spending tens of millions on paid and organic growth, you’re enterprise. And your tools should be too. That’s why we have fine-grained, granular control over user permissions built into Singular.

Any questions?

Feel free to contact us or request a demo.

Why the most talented people in the world choose to work at Singular: Enterprise account exec Channing Berry

How do you scale a company that has the right product at the right time for the right problem? You hire the right people.

That’s easier said than done, which is why we have a stellar VP of People growing our team.

One of those “right people” is Channing Berry. A former LinkedIn, Sprint, Oracle, and Siebel sales leader, Channing has one of the more interesting stories of any recent Singular hire: being pitched by Serena Williams to join a different company … just before he made the call to say yes to Singular.

I interviewed Channing to learn a little more about him, why he chose Singular, and how he came to be pitched by probably the greatest player in women’s tennis history.

Koetsier: Who are you and what’s your background?

Berry: My name is Channing Berry and I am an Enterprise Account Executive at Singular. I grew up for the most part in Modesto, CA. I went to college at the University of Arkansas (after a short stint at the University of Wisconsin) where I was on a track scholarship where our teams won a couple of NCAA National Championships.

Koetsier: What’s your role, and what does it include?

Berry: I am an Enterprise Account Executive responsible for selling into the Enterprise marketplace.

Koetsier: You recently became one of Singular’s newest employees … and you apparently got pitched by someone famous to take a different offer.

Berry: Just to clarify, this person [Serena Williams] was on the board of one of the companies on my final list. She was definitely trying to get me to join their team. It was a great gesture by the company and her as she is someone I admire who is a great example for my daughters. I am paraphrasing, but she said she was proud of my accomplishments to date and she knows I have a tough choice but would love to have me a part of their team.

Koetsier: What are your passions, and how do they relate to your job?

Berry: My daughters, my family, sports, outdoors, connecting with people and working on living my best life.

Koetsier: What are the things that surprised you most about Singular in the first few weeks after joining?

Berry: Definitely, the outreach of support from all teams. They all made it clear they were open and willing to help at any time. This includes the founders, board members, Customer Support, Marketing, Sales Ops, and Sales Development. You get the point. I felt extremely welcomed and was able to establish connections quickly.

Koetsier: What’s the best part of your job?

Berry: I get to tackle the challenge of helping a growing start-up to provide an extremely valuable tool to marketers who tackle growth on a daily basis. The vision and future roadmap is extremely exciting

Koetsier: Anything you’d say to someone else getting an offer from Singular?

Berry: Yes, what they tell you during your interview process is true. They were very upfront with where they are where they want to go and where you fit in. If they are giving you an offer, it means they have carefully selected based on how you fit the culture of the company.

Koetsier: Finally, what do you think about the pets policy?

Berry: I love that pets are allowed in the building. I can get my dog fix since I don’t have one at home.

Koetsier: Thanks for your time!

Why the most talented people in the world choose to work at Singular: Singular VP of People Viviana Notcovich

How do you grow a team quickly while keeping the values that made your company what it is … and keeping the level of talent and character high? This is a massive and ongoing challenge for fast-growing venture-backed companies like Singular.

One of the ways we’ve addressed it?

Hiring a VP of People.

Viviana Notcovich has led growth and human resources teams at Wix, Careers 360, and Elbit Systems, and has a varied international background: perfect for a company like Singular with operations in six countries (and growing).

I interviewed her to learn why people choose to work at Singular:

Koetsier: Tell me a little about your background.

Notcovich: My multicultural background has shaped me. I was born in Argentina, developed my career in Israel, and I’m now thriving in the Bay area. I had vast experience in developing human resource business plans in the corporate big enterprise and pre to post-IPO transformation.

I’m super-happy to build the journey at Singular today.

Koetsier: You’re the VP of People at Singular. It’s an unusual title … how and why did you select it?

Notcovich: I see the people-leading role as focused on developing a scalable, healthy, talent-based organization focusing on developing skills and enhancing engagement through best management practices. The most traditional HR functions including recruitment, benefits, training and development, and other operational roles are musts to have an organization running, but are not sufficient to keep talent in a competitive market.

Focusing on people rather than HR operations adds a more strategic layer to the role and brings true added value to the business.

Koetsier: One of the first things you did in your new role at Singular is talk to almost everyone in the company. What are some of the key things you learned?

Notcovich: First of all, I had a lot of fun interacting with everybody, and this is the basis of what we do. I have a long history of people management in the tech industry but I was amazed to learn about the level of engagement our people have.

This is a huge differentiator for our team: people are here “to build a good company.” They say things like “this is mine,” “we will win”, and “we have the best product in the market, period!” These are the most common answers in our offices around the world.

Koetsier: You also did a survey of everyone, asking them a number of questions. One of them was: why do you work at Singular? Can you share some of those answers?

Notcovich: Everyone has a mix of reasons.

When it comes to the most important one, almost 40% of our people are here primarily due to the friendships, teams, and community they’ve built. Another 34% are here mostly because they believe in the product and the story that we’re building. 20% see room for a lot of professional development here, and 6% are here primarily because of our CEO, Gadi Eliashiv!

Koetsier: Does that differ from other companies you’ve worked for? If so, how?

Notcovich: First of all we have the most talented engineering team in the world, with full-stack engineers (some of them coming from the 8200 intelligence unit of the Israeli Army), with extremely low turnover rates.

But this is not only that, this company was founded by friends, and this sticks very hard in our DNA. Every startup in the valley will have a ping pong table with graffiti saying “work hard, play hard” on the board. At Singular this level of commitment and camaraderie is taken to a different level. The velocity of the work and the impact we all have on setting our collective future connects us, developing a deep level of trust in each other.

This is the core of a truly functional team: everyone is respected and empowered to move forward and make us win!

Koetsier: You work with teams in the U.S., London, Tel Aviv, Seoul, India, and Japan. What are some of the similarities across those teams, and what are some of the differences?

Notcovich: We are a very lean company spread out in five different offices, speaking four different languages, in six different time zones, with hundreds of different upbringings. Still, we have a lot in common. Throughout a very selective recruitment process (4% acceptance rate, lower than Harvard!), we built a team across the globe that has a strong feeling of accountability and is dependable and resourceful — even at a series B level with tons of infrastructure to build!

We believe that building deep connections can achieve greatness — between people, teams, and cultures. That’s why we love working closely together across the globe, over-communicate, trust each other and care more about success than credit.

Koetsier: Why do you work at Singular?

Notcovich: I chose Singular because I trusted that we have a good business opportunity and because I wanted to work with Gadi. There are lots of bright CEOs in San Francisco, but Gadi is not only a smart product visionary but a super personable and humble leader.

I work at Singular today because I got addicted to the mission, the crazy high pace … the ability to enable impactful change. And most importantly, I love the team!

Koetsier: Thank you for your time!

Singular Korea launches with new office and business unit, leading expansion in Asia

Singular is pleased to announce that it has established a new office and business entity in Seoul, Korea, which will help Singular serve both Korea and the broader Asian market.

Seven of the top 10 mobile gaming publishers in Korea are Singular customers, and Singular’s team in Korea has grown 10X over the past year.

Leading Singular Korea and wider Asia Pacific operations is General Manager Alvin Kim. A mobile veteran, Kim has had executive positions with Opera (AdColony), TUNE, and AppDisco after founding his own mobile marketing company.

Singular Korea general manager Alvin Kim – Kim has a Master of Business Administration from Sogang University, and is well-known and respected in the industry.

“The mobile marketing market is changing rapidly and marketing risks are increasing due to unpredictable variables,” says Kim. “With this complex and intricate marketing performance analysis, Singular is helping marketers run faster and more sophisticated marketing. South Korea is also one of the fastest growing markets in the world and has important implications for entering Asia. Singular Korea will support local marketers and will play an important role as a beachhead for Japan and China.”

Korea is pivotal for Singular.

The country is one of the most highly penetrated mobile markets on the planet.

“Korea is an incredible market,” says Singular CEO Gadi Eliashiv. “The marketers here are extremely savvy, their scale is big, and their challenges are real. That makes this a perfect fit for Singular’s product and technology. In the past year we have built a massive infrastructure here, and have already started taking top market share in key verticals.”

Singular powers profitable customer acquisition by combining upper-funnel campaign and spend data with bottom funnel conversion, attribution, and customer behavior data in one unified view. Deep integrations with more than 2,000 global marketing and advertising partners including official measurement partner status with Google, Facebook, Twitter, Apple, Pinterest, and Quora enable unprecedented data completeness and integrity.

The result is total marketing intelligence: big picture and ground truth. Aggregation, and granularity.

The new office in Seoul will help Singular serve local customers better, and help Singular expand in both China and Japan.

Throwback Thursday: A walk down memory lane

We recently celebrated Singular’s 4 year birthday, so for this Throwback Thursday we’d like to take you on a walk down memory lane – and we’re throwing in a few old pictures for posterity.

Let’s set the scene… The year was 2014. “The most famous selfie in the world” was taken, Kim K stopped being Selfish and got married, the selfie stick was EVERYTHING, and you knew at least one person who camped out for the Apple Watch. And somewhere in a San Francisco living room, a brighter future for marketers was being imagined.

When Singular was founded, we were just a small team of three with big dreams. Our founders Gadi Eliashiv, Eran Friedman, and Susan Kuo came up with the idea for Singular after working extensively in the mobile growth industry and noticing a huge void in the resources available to marketers. From their experience together at Onavo (acquired by Facebook), they knew that marketers were constantly facing issues resulting from a lack of data accessibility in their marketing stacks, and knew that this absence of structure was limiting marketers’ ability to strategize and optimize their campaigns.

So they formed Singular with the goal of creating a single source of truth for mobile marketers, and we’ve been building off that goal ever since. In June 2017, we acquired Apsalar and worked hard to merge our complementary technologies. Now, not only do we offer the most sophisticated campaign analytics available on the market, but we also combine that marketing data with attribution data in a single dashboard, allowing marketers to uncover ROI at the most granular levels possible.

Since 2014, Singular has accomplished a lot more:

  • Grown to 140+ employees around the world
  • Opened 7 offices internationally
  • Tracked over $10 billion in ad spend, 3x larger than any other provider in the analytics & attribution space
  • Integrated with over 1,600 partners
  • Live-streamed our CEO’s Tel Aviv wedding to our offices across the globe in September 2016
  • Flew high on a trapeze in December 2016
  • Released the first industry-wide ROI Index in February 2017, which has since become a staple annual report for marketers
  • Created our Unified offering (Singular Analytics + Singular Attribution) in June 2017, now used by 60% of our customers
  • Completed our 100,000th push-up in July 2017
  • Levitated and meditated in aerial yoga in July 2017
  • Released our first Fraud Index in November 2017
  • Survived an SF earthquake that decimated our whiskey collection in December 2017
  • Released our first State of the Industry report in January 2018
  • Held our 50th full company all-hands, Kablash, in May 2018
  • Belted out killer karaoke in the 4th international city on our world tour in June 2018
  • Hosted our inaugural growth summit, UNIFY, in June 2018

 

 

Though we have grown in both size and ambition (much like Drake’s repertoire of dance moves) since 2014, this team still works as hard and as passionately as we did when we were just a handful of people in shared office space chasing a crazy dream. We have overcome countless roadblocks and shifts in the industry over the past four years which have helped shape our roadmap and strengthen our collective vision to make marketers’ lives better. We’re more excited than ever about what the future holds – as long as it isn’t another new type of MacBook port.

Interested in joining our tribe? We’re hiring engineers, support, sellers, marketers and more. Apply today for a role in one of our seven international locations! Must love dogs and GIFs.

 

It’s Official — Apsalar Joins Singular!

When we started Singular three years ago, it seemed obvious to us that the fragmented world of digital marketing needed a connective tissue. Hence, our name, Singular, would serve as a constant reminder of our mission: To build a single marketing analytics platform that unites all your disparate data feeds, enabling marketers to do their jobs more efficiently and more effectively.

So we set out to help marketers connect, measure and optimize siloed data from any marketing data source. That included media partners, lifecycle management tools and attribution and analytics solutions, both in-house and third-party. We invented new technologies to enable robust partner integrations, data enrichment algorithms, mapping layers and more. Each component was necessary to provide marketers with better access to their data, no matter its origin or format, and to expose valuable insights that drive ROI. By doing so we created a unique technology that has helped our customers, some of the world’s best marketers, achieve success.

Right from the day we founded Singular, we knew that connecting rich marketing data to user behavior data would be a game-changer for our customers. Without this connection, marketers are being robbed of their right to understand the full customer journey. To make matters worse, this problem could never be solved with today’s technology because of the way mobile attribution systems are built, as well as the walled gardens and data silos in our industry. To overcome this challenge, we needed to once again invent new technology — which first required incorporating a native mobile attribution stack right into Singular.

Enter Apsalar, a leading provider of mobile attribution and user-level audience management. I connected with Michael, Apsalar’s CEO and Co-Founder, about six months ago. We both agreed that today’s marketing systems aren’t well integrated, preventing marketers from getting a complete view of their customers’ journeys. We also agreed that if a single platform could finally link marketing and customer data, it would dramatically improve marketers’ abilities to drive higher ROI.

Fast forward to today and I am thrilled to share that Singular and Apsalar are joining forces!

After months of meetings and a lot of hard work, our teams have completed the successful merger of our technologies. Our unified company and product will operate under the Singular brand and will provide our customers with the first marketing analytics platform that is truly end to end, breaking down data silos that cost marketers time and money.

The combined platform unlocks a host of new capabilities for marketers to expose deeper, more meaningful insights on their performance and act on those insights with far greater efficiency. Those capabilities include:

  • The Most Advanced Data Collection Engine. Collect and standardize marketing data from social channels, ad networks, marketing clouds, lifecycle management platforms, data warehouses, and other marketing analytics systems — to expose deeper data across every customer touchpoint.
  • True ROI Analysis. Singular is the only platform capable of connecting marketing data with user behavior data to expose the most granular and accurate ROI data, from channel, country, campaign and publisher-level ROI — down to user-level ROI.
  • A Best-In-Class Analytics Product Built for Marketers. Slice and dice your data across every dimension so you can analyze marketing performance, manage marketing budgets, optimize creative assets, and create user-level segments with automatic real-time distribution to any third-party system.
  • Complete Partner Data. Singular is an official Mobile Measurement Partner of Facebook, App Attribution Partner with Google, Pinterest Marketing Partner, Snap Measurement Partner and Twitter Official Mobile App Tracking Partner.

Beyond the value of our game-changing platform, I am also excited to announce that our presence around the globe has doubled. With offices in US, Israel, Germany, United Kingdom, India and Japan, and with over 120 dedicated Singular team members, we are here to serve you faster and better than ever before.

To our customers and partners, I want to take a moment to thank you for your partnership and loyalty over the last several years. You guys are amazing, and we are so lucky to work with such bright and fun people! I am proud of what we have been able to accomplish together and I am also humbled because none of this would have been possible without your commitment and partnership. Our relationships have shaped us into the company we are today, so thank you!

Today’s announcement is just the beginning. I can’t wait to unveil some of the innovations and new products that we are already working on in the new unified platform. Stay tuned!

Gadi Eliashiv
CEO & Co-Founder

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