Cost aggregation
Singular pulls cost, performance, and campaign metadata from over 1,200 sources, normalizes it, matches it to attribution, and delivers the most accurate ROI view in the market. The only platform that owns both sides of the equation.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
Built to own the hardest part of marketing measurement: getting all your cost data, accurately, in one place
Cost data lives in 50+ ad platforms, agency reports, monetization dashboards, affiliate tools, and offline channels. Singular pulls it all, cleans it, and connects it to attribution so you finally see what every dollar is doing.
Save 15+ hours every week
Hand off integrations, reconciliation, schema matching, and pipeline maintenance. Singular’s data ops team owns the work your team is currently doing manually.
Connect to every network that matters
1,200+ cost data connectors and 10,000+ technology and media partners, including paid social, search, programmatic, affiliate, podcast, OOH, and offline sources.
See True ROI, not just spend
See both cost aggregation and attribution. Every dollar matched to every conversion, by campaign, creative, country, and cohort.
Optimize at the level that moves ROI
Pull granular metadata at every level networks expose: creative, audience, bid, publisher, keyword, geo. Make better decisions because you can see further down.
Trust every number
Continuous QA, automated discrepancy detection, source reconciliation, and a dedicated team ensuring nothing ever breaks.
Replace the in-house pipeline
Stop building APIs, patching connectors, and paying more than you need to maintain them. Singular ships and supports the infrastructure for you, fully managed.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
Everything you need to turn raw spend into True ROI
The end-to-end attribution and analytics platform for driving faster growth with smarter ROl insights, powering your team in the age of AI.
Data FOUNDATION
Connect to any source, fast
Pull cost data from API integrations, agency dashboards, file-based reports, and S3 buckets across 1,200+ ad networks and media partners. Custom integrations on demand for sources we don’t yet support, built by our integrations team, not yours.
DATA FOUNDATION
Standardize every signal automatically
Automated normalization of campaign names, creative names, currencies, attribution methods, and metadata across every network. Singular’s schema lets your finance, BI, and growth teams read the same numbers without translation.
OMNICHANNEL MEASUREMENT
Match cost to revenue, every time
Join cost data and attribution data at the source, so ROAS, CAC, and LTV reporting reflects the full journey, including cross-device, web-to-app, and SKAN.
DATA FOUNDATION
Get unparalleled granularity
Bids, creatives, audiences, publishers, keywords, geos. Every dimension each network exposes, pulled into reporting your team can actually slice. Better granularity, better optimization, better ROAS.
DATA FOUNDATION
Govern your reporting
Automated link governance, naming conventions, and tracking standardization across platforms. Stop debating which campaign is which.
ACTIVATION
Move clean data wherever you need it
Push normalized cost and performance data straight to Snowflake, BigQuery, Redshift, Databricks, or any major destination through Singular’s Marketing ETL. No coding, no custom pipelines.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Cost aggregation FAQ
Cost aggregation is the process of automatically collecting, normalizing, and unifying advertising spend data from every channel a marketer runs, paid social, search, programmatic, affiliate, agency-managed, offline, and beyond, into a single source of truth. Singular’s cost aggregation pulls from over 1,200 sources, standardizes the data, and matches it to attribution to produce True ROI across every channel. Without it, marketers either rely on manual exports or settle for partial views.
Attribution tells you which channels and touchpoints drove a conversion. Cost aggregation tells you what each of those channels actually cost. You need both to calculate real ROI: attribution alone shows credit, cost aggregation alone shows spend, and only the two combined show return. Singular is the only platform that owns both, joining cost data and attribution data at the source for accurate ROAS, CAC, and LTV.
Singular has 1,200+ native cost data connectors and 10,000+ technology and media partners, covering every major paid social platform, search engine, DSP, ad network, affiliate platform, ad monetization mediator, and most niche and regional networks. New integrations are built on demand by Singular’s integrations team. See the full list of supported integrations.
UTMs and tracking link parameters can append spend data to clicks, but they cause discrepancies of around 30% with what the network actually invoices. They don’t support CPM or CPA campaigns, not all sources accept them, and they fail completely on non-mobile and offline channels. Singular pulls cost data directly from each network’s source of truth through API or file-based integrations, so reporting matches the invoice and reconciliation is automatic. More on Singular’s attribution methods.
Singular collects every cost type each network exposes, including paid media, agency-managed spend, affiliate fees, podcast and influencer sponsorships, web and mobile ad spend, and offline marketing costs. Beyond cost, Singular pulls campaign metadata at the deepest granularity each network supports: creative, bid, audience, publisher, keyword, geo, and more. This is what enables creative-level and audience-level ROI analysis through Creative IQ and downstream reporting.
Singular’s data ops team continuously monitors every integration, runs automated QA against each network’s source-of-truth API, and triggers alerts when discrepancies appear. Rich enrichment rules keep KPIs aligned with what each network actually charged for, and a dedicated integrations team fixes breaks before they show up in your dashboards. Combined with Singular’s fraud prevention, this is why customers like Yelp saw 3x improvement in spend-to-attribution mapping coverage after switching.