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Summary
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Leverage Pre-Order Attribution for Early Insights: Marketers can now utilize Apple Ads' pre-order attribution to gauge early user intent and demand, enhancing budget planning and ROI forecasting by connecting upper-funnel engagement to downstream revenue.
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Optimize Campaigns with Real-Time Data: Singular provides immediate integration of pre-order data into existing dashboards, enabling marketing teams to quickly adjust campaigns and strategies based on real-time insights, particularly benefiting gaming and subscription app categories.
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Strategic Launch Planning: By capturing pre-order signals, marketers can anticipate launch performance and optimize their go-to-market strategies, ensuring a more effective allocation of resources and improved campaign performance.
Singular ensures you are ready for every major update from Apple Ads.
TL:DR
- Apple Ads pre-order attribution is live today
- Singular provides day-one support
- Marketers can now connect early demand to ROI insights with privacy-safe measurement
What is Apple Ads pre-order attribution?
Apple Ads has launched pre-order attribution for app campaigns, effective October 15. This important update enables marketers to measure app installs after users see or click on an Apple Ads ad and pre-order it. By capturing user intent before the app is even available, marketers gain an earlier and more accurate view of demand that strengthens ROI analysis and launch planning.
This update reflects Apple’s investment in long-term performance measurement and provides a more complete view of early user engagement in a privacy-centric ecosystem.
How Singular supports Apple Ads pre-order attribution from day one
From launch day, Singular customers have full support for Apple Ads’ pre-order attribution. Our team worked directly with Apple ahead of the release to ensure our platform immediately tracks and reports on these new conversion types.
Singular integrates directly with Apple Ads to provide:
- Real-time integration into existing reports and workflows
- Privacy-safe measurement aligned with Apple’s requirements
- Optimized ROI insights that connect pre-orders to downstream revenue
This means customers can see pre-order attribution data in their Singular dashboards today, with no additional setup required.
Why pre-order attribution matters for different marketers
Pre-orders are one of the strongest early demand signals for go-to-market planning. This data benefits multiple roles:
- Marketing leaders gain confidence in budget planning and ROI proof
- Marketing doers can optimize campaigns faster with new intent signals
- Founders and executives get earlier visibility into predictable launch performance
With pre-order attribution now live, marketers can:
- Identify campaigns that generate early adoption
- Connect upper-funnel engagement to actual monetization outcomes
- Forecast revenue more accurately and plan launch strategies with confidence
For example, a gaming app running a pre-release campaign can see how many users committed to downloading before launch. Marketers can then adjust spend and targeting strategies ahead of time.
Singular ensures this data is not siloed but fully integrated into your reporting and optimization workflows.
Frequently asked questions
How long is Apple Ads’ pre-order attribution window?
Apple supports 90 days for click-through attribution and 61 days for view-through attribution.
How do I see pre-order attribution data in Singular?
Pre-order attribution data is available in your existing Singular dashboards and reports with no additional setup required.
Which app categories benefit most from pre-orders?
Gaming, subscriptions services, and entertainment apps often see the highest impact. Pre-orders help predict launch-day performance and long term use.
Singular keeps you ready for anything and everything.
This launch demonstrates the value of having a partner who stays ahead of industry changes. At Singular, we work directly with major partner platforms to implement new features the moment they go live. This proactive approach allows your team to stay focused on strategy instead of scrambling to catch up.
Get started
Need additional information?
See our Help Center, contact your Apple Ads representative or reach out to your Singular representative!
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Matt Hyder
Matt Hyder is the Director of Product Marketing at Singular. He's a storyteller, go-to-market strategist, and once upon a time ... an opera singer.
