Singular is the global best MMP for 2nd year running, say 1,636 marketers

Once again, Singular has been rated the global best MMP. Thank you Singular customers. And thank you mobile marketers all around the world. According to independent reporting and feedback from 1,636 marketers at G2, Singular is the best MMP on the planet for the second year running.

Global best MMP

Last year 1,434 marketers reviewed MMPs such as:

• Singular
• Adjust
• AppsFlyer
• Branch

This year 1,636 marketers rated, ranked, and reviewed MMPs, and the results are clear. Singular ranked as the global best MMP by coming in first or tied for first in 21 different aspects of our marketing and measurement platform:

1. Ease of admin
2. Ease of set-up
3. Ease of use
4. Meets requirements
5. Quality of support
6. Being a good partner
7. Likelihood to recommend
8. Analytics dashboard
9. Cross-channel insights
10. Cross-platform attribution
11. Custom dashboards
12. Data segmentation
13. Fraud detection
14. Post-fraud attribution
15. Retention metrics
16. Validation rules
17. Attribution
18. Conversions
19. Custom event tracking
20. Dashboard
21. User segmentation

All of the ratings are fresh, having been collected as of March 3, 2025.

Singular, the easy choice

It’s particularly gratifying to see the first 3 awards for ease of set-up, ease of use, and ease of admin. 

Singular has long been the MMP of choice for the largest and most sophisticated customers who are spending hundreds of millions of dollars annually and have the most demanding data, uptime, and attribution standards. But our focus over the past few years on midmarket and the entry-level MMP user have led us to make innumerable changes around being easier to use.

Our team has invested huge resources and time to ensure that starting up with Singular is super-easy, including on the completely free starter tier.

We’ve literally gone from a complex we’ll-onboard-you process to a super-simple self-serve process in a very short period of time.

That’s great for attribution starters, but the spillover benefits are for everyone, including enterprise customers. Easier to use for 1 is easier to use for all.

Global best MMP in support

But just because you can do it yourself doesn’t mean you’re left to your own devices. Singular’s global best MMP support is still and will forever be a key distinguishing factor.

“Quality of Support” is 1 of the metrics that we have the most separation from competitors in:

• Singular scored 93%
• Adjust scored 79%
• AppsFlyer scored 86%
• Branch scored 81%

(And those numbers, I should add, were probably mostly compiled before at least 2 of our competitors laid off significant numbers of staff.)

Singular support regularly comes up when we talk to our customers. Associates commonly go the extra mile, like 1 who helped a customer on Super Bowl Sunday with an issue that turned out to be caused by an external factor. The reality is that modern digital marketing is incredibly complex, and while Singular is a pretty good big red EASY button, connecting all the data pipes and making everything work together sometimes goes better when you have someone smart and friendly to talk to.

Global best MMP in cross-platform marketing measurement

Another great achievement is top ranking in 2 key areas:

• Cross-channel insights
• Cross-platform attribution

This is so critical right now. So many customers are adopting web2app journeys and funnels for multiple different reasons. Others are serving customers on not just mobile and desktop but TV and console. Cross-device attribution is absolutely critical, and so is an overall integrated attribution solution that includes PC and Console analytics as well as CTV attribution.

People are everywhere today. The number of devices people own has jumped 63% in the U.S. and 68% in Europe in just the last 5 years. 

So your marketing platform needs needs needs to be able to account for that explosion of digital activity. 

Oh, and while we’re at it, let’s just throw in web attribution, which is also increasingly important as glue that ties together complex user journeys.

Singular: the MMP customers are most likely to recommend

It’s great and maybe even essential to be top-ranked in the core things we do, including attribution, conversion measurement, retention analytics, providing a great dashboard, enabling super-customized data views, and all the rest.

But perhaps the most important metric is this: likeliness to recommend.

So we’re super-pumped to see that Singular ranked tops in that category.

I don’t know about you, but I make pretty sure something is awesome before I recommend it to my friends. I don’t want them to have a bad experience thanks to my advice: it reflects poorly on me.

I think most of you are like that too.

So it’s great to see Singular get top marks, higher than any other MMP, for being the marketing measurement platform that digital marketing pros are the most likely to recommend. That’s a huge part of being the global best MMP, and we’re super-happy to see it.

See all the rankings for yourself

Don’t take our word for it for it.

Check out the G2 results for yourself right here.

Most importantly, perhaps, have a chat with us. Even better, upgrade your MMP to Singular. Over 1,600 marketers say you’ll be glad you did.