Learn how brands rebalanced UA and retention, which verticals grew, and which platforms quietly captured the largest share of ad revenue in Q4 2025.
Mobile app retargeting: how to boost engagement, retention, & revenue
Boost app growth with retargeting. Learn proven tactics, benchmarks & playbooks to drive retention, ROAS & conversions. Download the free report.
Winning with creative: Building, testing, and scaling high-performance ads
Discover how to build, test, and scale high-performance ad creatives in 2025. This expert-packed guide from Singular features insights from TikTok, Liftoff, Tinuiti, Moloco, CRAFTSMAN+, and SplitMetrics—plus real examples, data-backed strategies, and AI-powered creative tips.
ROI Index 2025
We analyzed tens of billions in ad spend, billions of installs, and trillions of impressions to help you find the right media sources for your growth goals—by app category, geo, and marketing objective.